The following content is a guest blog post provided by JR Visual.
Getting your store ready for spring is a great opportunity to refresh your offerings, attract new customers, and set the tone for the warmer months. It is one of your biggest seasonal changeovers going from winter to spring, so do not miss an opportunity for BIG changes.
Here are some tips to help you get your store spring-ready:
Clear Out Any Old or Winter Inventory
- Hold a Clearance Sale: Consider having a “Spring Cleanout” or “Winter
Goodbye” sale to move any remaining cold-weather stock. This can help clear
space for new arrivals and create excitement for the seasonal shift. - Bundle Discounts: Offer bundle deals on winter items like scarves, hats, and
coats. It’ll help move products faster and encourage customers to purchase
multiple items.
Update Your Displays
- Spring Themes: Swap out any winter or holiday-themed displays for fresh spring
colors and motifs. Think flowers, bright pastels, or natural elements like plants
and wooden accents. - Seasonal Products: Showcase spring-specific items front and center. Whether
it’s spring clothing, outdoor gear, or seasonal home decor, make sure to highlight
what’s new and relevant within the front areas of your store. - Window Displays: Ensure your windows reflect the seasonal change. This is
your first opportunity to grab attention, so make it visually appealing with bright
and inviting spring-themed displays.
Merchandise Spring Products in the Main Areas of Your Store
- Themed Zones: Create distinct zones in your store that emphasize different spring themes. This helps customers easily navigate through the season’s offerings.
- Color Blocking: Use colors that evoke spring—pastels, floral prints, and vibrant pinks or greens. Consider creating color-themed displays to make spring product stand out more.
- Feature Bestsellers: Identify the items that tend to do well in spring, like light jackets, dresses, or outdoor furniture, and prominently feature them.
Get ready to do a full Spring Store Flip
- Re-merchandise: once your store is cleared of your winter product and all your spring merchandise has arrived, you will want to do a full store flip to create an entirely new atmosphere which helps promote that season and show your customers the clear transition you are in
- Move fixtures & new layout: this will also allow you to change and re-work your fixtures and layout to better accommodate spring merchandise such as long hanging dresses, shorter tops, and phasing away from thick and bulky winter-wear
- Update visuals: During your flip this is also a great time to transition all your décor and visual moments mentioned above so that the entire store is changed over a fresh for spring.
Refresh Store Décor and Atmosphere
- Décor: switch out any winter décor in your space for spring décor such as greenery and florals.
- Scent: Spring is fresh and vibrant, so try a new scent in-store. A subtle floral, citrus, or fresh linen scent can enhance the atmosphere.
- Music: Update your in-store playlist to something upbeat and lively. It helps to create an energetic vibe that matches the spring mood.
Consider Your Store’s Curb Appeal
- Exterior Clean-Up: Clean windows, sweep sidewalks, and refresh any outdoor signage. A fresh exterior makes your store more inviting and approachable.
- Planters and Flowers: Add some outdoor planters or window boxes with colorful flowers to really signal the arrival of spring. It will make your store more eye-catching and welcoming.
Starting early will give you time to set the tone for the new season, and your customers will appreciate the effort you’ve put into making the shopping experience feel fresh and exciting.
To access more merchandising tips and tricks, join our VIP FB group, purchase our Online Visual Merchandising Course for $250 USD, or book a Virtual Store Flip for a refreshed Spring look!
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