Your website is not only a selling opportunity, but also a chance to showcase your brand. Put yourself in your potential customer’s shoes! What can you do to make them more comfortable clicking buy? How can you captivate them enough to really make this an experience for them (one that they remember and want to repeat)? And how can you do all of this from a computer (or let’s get real, cellphone) screen?
Download 10 website tips every boutique owner needs to know (PDF)
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