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7 Hottest Valentine’s Day Date Night Outfits

February 7, 2017

Ahhhhh, Valentine’s Day. A day devoted to love, chocolate, roses and dinner for two–but any fashionista knows the day isn’t complete unless you have the perfect outfit. Want our fashion advice? Leave that LBD in your closet for another occasion and check out the amazing pieces we’ve selected as our favorites for this year’s Valentine’s Day. Whether it’s date night with your significant other, or a Galentine’s celebration with your

Our 6 Favorite Valentine’s Day Graphic Tees

February 6, 2017

There’s no doubt about it, graphic tees are our favorite daytime look for Valentine’s Day. They’re cute, comfy, and help keep a girl from looking like she’s trying too hard. Plus, the less thought you have to put into your daytime outfit, means you have more time to focus on putting yourself together for Valentine’s Day date night! Trust us, girlfriend, we all know the struggles of trying to get

Vegas Market Week

February 5, 2017

Going to Vegas for Market Week? Join us for our #BoutiqueBoss Dinner! Vegas market week. Are you headed to Las Vegas for Market Week? Let’s get together #BoutiqueBoss, because dinner’s on us! We love heading to market to meet up with our fellow boutique owners, brands and designers, and can’t wait to visit OFFPRICE, WWIN, MAGIC and all of the Vegas shows this month! The boutique owners in

2017 Ultimate WNFR Style Guide

January 12, 2017

Cover Photo: The Classy Trailer The Ultimate WNFR Style Guide (Style Guide) is a grassroots western fashion magazine produced by fashion influencers and the boutique community. This premier publication is published and distributed annually during the ten most anticipated days of December, the Wrangler National Finals Rodeo. Aimed to catch the eye of shoppers of all ages, the Style Guide includes exciting interviews with western fashion icons, information on current

An Icon of Western Fashion: Meet Wild Bleu

January 2, 2017

There are some names who become synonymous with a style, a genre, a feeling or a moment in time. Well this Texas boutique has securely established itself as a leader and an icon among western fashion – Texas Femme, Southern Vogue. We wanted to hear the story behind Wild Bleu and it’s undeniable attraction for so many. Wild Bleu was originally founded by Tierney and Leslie Wells-Hale, who is still

Finding a great boutique is like a treasure hunt: Meet The Hidden Trunk

January 1, 2017

Sometimes owning a boutique means having not only a love of fashion, but also combining your passion for entrepreneurship, marketing, teaching and impacting the lives of children through charities. We recently met up with Allene Pennington, owner of The Hidden Trunk, a gem of a boutique with fun, trendy pieces at really great prices. Allene runs The Hidden Trunk as an online boutique with numerous pop-up shops, while also teaching

The Boutique Owner's Guide to Email Marketing Welcome Series Automation | The Boutique Hub

Email Marketing For Boutique Owners

January 1, 2017

Email Marketing For Boutique Owners. The Boutique Owner’s Guide to Automated Customer Welcome Emails Do you remember what it’s like to date someone before you marry them? You have to build a relationship, surprise and delight them, establish trust, and keep them coming back for more. The same is true in retail. It’s rare that someone buys the first time they meet you, so it’s up to YOU to warm

Why not being YOU is hurting your boutique.

December 31, 2016

“Authenticity is hella sexy.” You know those quotes we all download to share again on Instagram and Facebook? That quote has somehow become my favorite one even though I’ve only used it once. I have no idea why, it’s not like I use the word sexy a whole lot – but I think it’s just a great reminder of what being REAL is all about. When we first get started

Boutique Business Tips | The Boutique Hub

Perfect Packaging For A Boutique

December 27, 2016

Increasing Customer Value: Boutique Packaging Creating a memorable customer experience is a process that covers numerous touch points across a period of time. For brick and mortar boutiques, there are far more opportunities to create a lasting branded customer experience than there are for ecommerce stores. If you’re in ecommerce, creating a deliberate, thoughtful, unboxing experience is one of the most important and direct ways you can either stand out

12 Months of Holiday Promotions | The Boutique Hub

Boutique Holiday Promotions

December 27, 2016

Boutique Holiday Promotions for the entire year. Learn how to promote your boutique business all year long. Each year as January rolls around, we get excited about mapping out the year ahead. Everything from the goals, plans and ideas, right down to the plan of action and editorial calendar. Each new year is a new opportunity to evaluate past performance and layout a fresh marketing perspective. For many businesses, it’s