
Why Successful Boutiques Invest in Footwear – And How You Can Too
If you’ve ever wondered whether adding footwear to your boutique’s lineup is worth the investment, the answer is simple: absolutely. Footwear is one of the most underutilized (yet high-performing!) categories in boutique retail. The right shoe styles can increase your average order value, attract new customers, and give your store a stylish edge that your competitors may be missing.