When you think about building a profitable boutique, what comes to mind first? Marketing? Merchandising? Trend-spotting? All important, sure—but according to MaxRetail founder Melodie Van Der Baan and The Boutique Hub’s Ashley Alderson, if you’re not obsessing over turn rate and smart markdowns, you’re leaving money (and peace of mind) on the table.
In this Five Minute Friday, Ashley is bringing the heat with a powerful reality check: Are you truly being effective in your life and business or just keeping yourself busy?
If your to-do list is never-ending, your calendar is overflowing, and you’re constantly wondering where the day went… this episode is for you. Ashley unpacks what it really means to move the needle in your business, show up with intention for your family, and make time for your health, without burning out.
This episode will challenge how you think about your time and inspire you to create more space for what actually matters.
At The Boutique Hub, we’re always exploring how small business owners can grow not just in sales, but in leadership. In a recent episode of The Boutique Chat Podcast, Ashley Alderson sat down with Britni Wilkey—a regional expert in education, innovation, and AI integration—to talk about how business owners can better understand, hire, and retain Gen Z talent.
Because spring and summer products can feel visually similar, many store owners underestimate the importance of this seasonal change. But customer shopping behavior, visual expectations, and marketing strategies have evolved—making this flip more important than ever.
June Market is almost here, and the Atlanta Apparel team is ready to help you make the most of your trip! Whether you’re a first-time attendee or a seasoned buyer, there’s something for everyone this June 3–6. We sat down with Sarah Beth Jackson, Director of Buyer Services, and Alejandra Trombetta, Senior Events Manager, to give you a sneak peek of everything you can expect at this exciting event.
Hey friends! If you’ve been around The Boutique Hub for a while, you’ve probably heard about The Boutique Summit—our industry’s biggest and longest-standing business conference. But today, I want to give you a behind-the-scenes look at the real story. Not the polished highlight reel, but the wild, unexpected, chaotic, and inspiring journey of how this event came to life—and how it’s grown into something bigger than I ever imagined.
Whether you’re feeling the summer slowdown or running full speed ahead, now is the perfect time to take quick action that will move the needle in your business. The truth is, you don’t need a total overhaul—you just need a plan. So, if you’ve been asking yourself, “What should I be doing right now to grow?”—this one’s for you.
In the ever-evolving wholesale world, standing out isn’t just a nice-to-have — it’s a must. That’s why wholesale brands everywhere tuned in for “Boost Your Wholesale Business,” a powerful webinar hosted by Samantha Conner, Director of Wholesale at The Boutique Hub.
Running a business with your spouse can be both a rewarding and challenging experience. When you bring together two very different mindsets—creative and analytical—the tension can build, especially when your business isn’t performing as expected. Today, we’re diving into how to bridge the gap between creative vision and analytical certainty in business, and how to avoid common pitfalls that can create division in your personal life.
What’s the secret to growing a thriving brand online in today’s ever-changing digital world—and how can small businesses stand out? Peg Fitzpatrick, acclaimed author of The Art of Small Business Social Media: A Blueprint for Marketing Success, joins us today to break it all down. Drawing from her own experience moving from traditional marketing to social media mastery, Peg shares expert insights on growing a thriving brand online. Listen in as she explains how small business and boutique owners can identify their ideal customers, create content that truly resonates, and more.
When you think about building a profitable boutique, what comes to mind first? Marketing? Merchandising? Trend-spotting? All important, sure—but according to MaxRetail founder Melodie Van Der Baan and The Boutique Hub’s Ashley Alderson, if you’re not obsessing over turn rate and smart markdowns, you’re leaving money (and peace of mind) on the table.
In this Five Minute Friday, Ashley is bringing the heat with a powerful reality check: Are you truly being effective in your life and business or just keeping yourself busy?
If your to-do list is never-ending, your calendar is overflowing, and you’re constantly wondering where the day went… this episode is for you. Ashley unpacks what it really means to move the needle in your business, show up with intention for your family, and make time for your health, without burning out.
This episode will challenge how you think about your time and inspire you to create more space for what actually matters.
At The Boutique Hub, we’re always exploring how small business owners can grow not just in sales, but in leadership. In a recent episode of The Boutique Chat Podcast, Ashley Alderson sat down with Britni Wilkey—a regional expert in education, innovation, and AI integration—to talk about how business owners can better understand, hire, and retain Gen Z talent.
Because spring and summer products can feel visually similar, many store owners underestimate the importance of this seasonal change. But customer shopping behavior, visual expectations, and marketing strategies have evolved—making this flip more important than ever.
June Market is almost here, and the Atlanta Apparel team is ready to help you make the most of your trip! Whether you’re a first-time attendee or a seasoned buyer, there’s something for everyone this June 3–6. We sat down with Sarah Beth Jackson, Director of Buyer Services, and Alejandra Trombetta, Senior Events Manager, to give you a sneak peek of everything you can expect at this exciting event.
Hey friends! If you’ve been around The Boutique Hub for a while, you’ve probably heard about The Boutique Summit—our industry’s biggest and longest-standing business conference. But today, I want to give you a behind-the-scenes look at the real story. Not the polished highlight reel, but the wild, unexpected, chaotic, and inspiring journey of how this event came to life—and how it’s grown into something bigger than I ever imagined.
Whether you’re feeling the summer slowdown or running full speed ahead, now is the perfect time to take quick action that will move the needle in your business. The truth is, you don’t need a total overhaul—you just need a plan. So, if you’ve been asking yourself, “What should I be doing right now to grow?”—this one’s for you.
In the ever-evolving wholesale world, standing out isn’t just a nice-to-have — it’s a must. That’s why wholesale brands everywhere tuned in for “Boost Your Wholesale Business,” a powerful webinar hosted by Samantha Conner, Director of Wholesale at The Boutique Hub.
Running a business with your spouse can be both a rewarding and challenging experience. When you bring together two very different mindsets—creative and analytical—the tension can build, especially when your business isn’t performing as expected. Today, we’re diving into how to bridge the gap between creative vision and analytical certainty in business, and how to avoid common pitfalls that can create division in your personal life.
What’s the secret to growing a thriving brand online in today’s ever-changing digital world—and how can small businesses stand out? Peg Fitzpatrick, acclaimed author of The Art of Small Business Social Media: A Blueprint for Marketing Success, joins us today to break it all down. Drawing from her own experience moving from traditional marketing to social media mastery, Peg shares expert insights on growing a thriving brand online. Listen in as she explains how small business and boutique owners can identify their ideal customers, create content that truly resonates, and more.
