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Small Business Blog

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The Power of Text Marketing: Why It’s Essential for Small Businesses in 2025

In 2025, text marketing (SMS marketing) continues to be a game-changer for small businesses. Despite the growing list of digital marketing channels, SMS remains a powerful and personal way to connect with customers. With the SMS marketing industry projected to hit $12.6 billion by 2025, it’s clear this strategy isn’t just surviving; it’s thriving.

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Building Community, Balancing Chaos, and Embracing the Entrepreneurial Journey

If you battle with ADD or ADHD and are looking for tips and resources to thrive through it, this episode is for you! Today we are joined by Danielle Resseguie, owner of Ruby Joy Boutique, to discuss the challenges and solutions she has found in her entrepreneurial journey as she battles ADD. Don’t miss this incredible conversation on dealing with the demands of business growth, how to set yourself up for success, the value of processes, and more.

Read More

Trademarking Your Business

Starting a business is an exciting venture, but it’s also a journey filled with critical decisions that shape the future of your brand. One of the most important steps you can take early on is trademarking your business. This legal safeguard not only protects your business name, logo, or slogan but also ensures you have exclusive rights to your brand identity. Here’s why trademarking is essential and how to get started.

Read More

Ending the Year Strong: How to Motivate and Manage Your Retail Team for Success

Hello! My name is Adair Vilella, founder and CEO of La Pausa Consulting, where I specialize in helping retail and e-commerce small businesses scale sustainably. I am a fractional COO. A recurring challenge my clients faced this year was team management—keeping employees engaged, motivated, and aligned with company goals while navigating the ups and downs of business ownership.

Read More

5 Must-Know Google Ads Tips for Retailers

In the fast-paced world of retail, standing out online can feel challening. That’s where Google Ads comes in—helping you connect with shoppers right when they’re searching for what you offer. But diving into the world of paid ads can be overwhelming, especially if you’re unsure where to start. Don’t worry; we’ve got you covered!

Read More

Boutique Owner’s End of the Year Checklist

We are so excited to be bringing you some tips to make rolling into 2025 the smoothest transition yet! Here you will find our Boutique Owner’s End of the Year Checklist, filled with info on taxes, inventory, and more!  

Read More

From Burnout to CEO: Building a Business with Purpose and Balance

Struggling to get the high-level support your small business needs? You’re not alone. Many small business owners struggle with this same thing, often piecing together information and hustling through challenges on their own. Enter Racheal Cook, Founder & CEO of the CEO Collective, who’s dedicated to changing that. In this episode, Racheal shares her mission to empower CEOs and small business owners with the tools and strategies they need to thrive.

Read More

The Power of Text Marketing: Why It’s Essential for Small Businesses in 2025

In 2025, text marketing (SMS marketing) continues to be a game-changer for small businesses. Despite the growing list of digital marketing channels, SMS remains a powerful and personal way to connect with customers. With the SMS marketing industry projected to hit $12.6 billion by 2025, it’s clear this strategy isn’t just surviving; it’s thriving.

Read More

Building Community, Balancing Chaos, and Embracing the Entrepreneurial Journey

If you battle with ADD or ADHD and are looking for tips and resources to thrive through it, this episode is for you! Today we are joined by Danielle Resseguie, owner of Ruby Joy Boutique, to discuss the challenges and solutions she has found in her entrepreneurial journey as she battles ADD. Don’t miss this incredible conversation on dealing with the demands of business growth, how to set yourself up for success, the value of processes, and more.

Read More

Trademarking Your Business

Starting a business is an exciting venture, but it’s also a journey filled with critical decisions that shape the future of your brand. One of the most important steps you can take early on is trademarking your business. This legal safeguard not only protects your business name, logo, or slogan but also ensures you have exclusive rights to your brand identity. Here’s why trademarking is essential and how to get started.

Read More

Ending the Year Strong: How to Motivate and Manage Your Retail Team for Success

Hello! My name is Adair Vilella, founder and CEO of La Pausa Consulting, where I specialize in helping retail and e-commerce small businesses scale sustainably. I am a fractional COO. A recurring challenge my clients faced this year was team management—keeping employees engaged, motivated, and aligned with company goals while navigating the ups and downs of business ownership.

Read More

5 Must-Know Google Ads Tips for Retailers

In the fast-paced world of retail, standing out online can feel challening. That’s where Google Ads comes in—helping you connect with shoppers right when they’re searching for what you offer. But diving into the world of paid ads can be overwhelming, especially if you’re unsure where to start. Don’t worry; we’ve got you covered!

Read More

Boutique Owner’s End of the Year Checklist

We are so excited to be bringing you some tips to make rolling into 2025 the smoothest transition yet! Here you will find our Boutique Owner’s End of the Year Checklist, filled with info on taxes, inventory, and more!  

Read More

From Burnout to CEO: Building a Business with Purpose and Balance

Struggling to get the high-level support your small business needs? You’re not alone. Many small business owners struggle with this same thing, often piecing together information and hustling through challenges on their own. Enter Racheal Cook, Founder & CEO of the CEO Collective, who’s dedicated to changing that. In this episode, Racheal shares her mission to empower CEOs and small business owners with the tools and strategies they need to thrive.

Read More
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