Small Business Blog

Looking for fresh October marketing ideas to keep your boutique top of mind? It’s time to kick off October with fresh marketing ideas! In this Five Minute Friday episode, I’m sharing some of my favorite engagement questions that you can use on TikTok, Instagram Stories, Reels, or your Facebook group to keep your customers talking and connected. Because here’s the truth: only 3% of your audience is ready to buy

What if running your own Facebook ads could be the key to finally going full-time in your boutique? In this episode, I’m joined by Whitney Pope, founder of Lolo Viv and longtime Boutique Hub + Boutique Hub Black member. Whitney shares her inspiring journey from practicing law as a full-time attorney to building her boutique into a thriving career. She opens up about the challenges of balancing work, family, and

Too many boutique owners risk their entire business without realizing it — by selling dupes, knockoffs, or unlicensed products. The consequences can be devastating, from confiscated inventory to losing everything they’ve worked so hard to build. In this episode of Five Minute Friday, Ashley Alderson shares the truth about trademark infringement and licensing agreements. Drawing from real-life examples in the retail industry, Ashley explains what every boutique owner needs to

What does it take to turn a creative outlet into a thriving brand? Today I’m joined by Laci Hewett of Saltwater Boys, who shares her journey from nurse to entrepreneur and how printing t-shirts in her closet quickly grew into a national wholesale business. Laci talks about building strong partnerships with retailers, the importance of photography and merchandising in children’s apparel, and the lessons she’s learned about growth, marketing, and

In this episode of Five Minute Friday, we’re answering another frequently asked question from retailers and small business owners: How much inventory should I really have on hand? It’s one of the biggest challenges boutique owners face—and getting it wrong can tie up your cash flow, leave you with dead stock, or cost you sales when you don’t have enough on the floor. In this episode, Sarah from The Boutique

Are you struggling to keep up with marketing while running your boutique? What if you didn’t have to do it all alone? Today I sit down with Kinsey Harris, a former boutique owner who transformed her burnout into a thriving marketing agency, Boutique Bestie Solutions. Kinsey shares her journey from running a boutique to helping retailers master email, SMS, and Pinterest marketing, as well as practical strategies to build strong