The best shop small event for retailers is back and better than ever … PINK FRIDAY! One HUGE day to #ShopSmallFirst–before Black Friday & before the big guys…Created by The Boutique Hub! Pink Friday is a small business spin on the traditional Black Friday shopping experience, reminding people to #ShopSmallFirst.
Black Friday is the largest shopping day of the year, but the sales and promotions from big box stores often overshadow the experiences that small businesses are focused on providing.
The goal on November 22nd is to build hype around the best shop small event for retailers and to celebrate the businesses that are the backbone of our local communities, whether online or brick and mortar. Any small business can participate in Pink Friday.
“We know small businesses and the boutique retail industry have been hit hard this year. These stores often get overlooked on Black Friday, but these are the real businesses we need to be supporting this year. By creating Pink Friday and positioning it the week prior to Black Friday, we’re able to celebrate those businesses this holiday season and give them their own weekend to shine. If you are looking for the best shop small event for retailers, this is it!”
– Ashley Alderson, CEO, The Boutique Hub
How Can Shoppers Participate?
- Visit the official homepage here to learn more.
- Invite your friends to shop small first, and support small businesses who need you!
- Find unique, curated gift ideas straight from boutiques & makers you’ll love found on this year’s gift guides.
- Join the Shop The Best Boutiques Facebook Group to see 25+ boutiques sharing their new arrivals & gift ideas live on November 18th & all weekend!
How Can Business Owners to Participate?
- Shop wholesale deals on Hubventory with our Doorbusters and Closeouts collection, Pink Friday board, and the Holiday Bottom Line Boosters board.
- Grab a Promotional Bundle with all the graphic assets you’ll need. You’ll get this delivered to your inbox as soon as you sign up!
- Sign up to get on the Ultimate #ShopSmallFirst Map
- Share the Shop Small Pledge with your shoppers
- Collaborate with your boutique besties to share more reasons to #ShopSmallFirst
Pink Friday Boutique To Do List:
- Get on the ultimate #ShopSmallFirst map
- Create a Facebook Event for your store
- Join the Pink Friday Facebook Event
- Share Pink Friday specials and promotions with your audience
- Put up Pink Friday sinage in store (you’ll get these in your inbox when you sign up!)
- Share the #ShopSmallFirst pledge
- Share the power of Pink Friday with your local media
- Pass out flyers in your community
- Make a list of what your featured items will be
- Make staffing schedule
- Make a list of sips and snacks to offer at the event
- Have an interactive game or promotion for the event
- Schedule all social media posts
- Begin promoting one month prior
Get on the Ultimate #ShopSmallFirst Map!
With this #ShopSmallFirst map, customers will be able to easily find boutiques in their area.
Sign up on the Pink Friday website and make sure to check the box titled “Yes, please include my boutique on the Shop Small First map!” and fill out the required fields to be included on the map!
Want more details? Sign up (FREE) on the official Pink Friday website here that lists all the ways consumers can shop, including an interactive of participating stores, and various deals and gift guides that will help consumers navigate the best gifts for everyone on their list.
We can’t wait to spread the good word about all the ways YOU are impacting your community on November 22nd, Pink Friday!
- Designing with Purpose: Crafting Products that Spark Joy and ConnectionToday I am joined by Taylor Elliott, a shining light of positive energy and the woman behind the colorful, cheerful, and fabulous products on Taylor Elliot Designs. She’s here today to give us a glimpse into her life, her business, and how she creates products that spark joy and connection. Listen in to learn how Taylor made her way into the product design space, how her designs and products changed (or stayed the same) over time, and more.
- How Small Business Owners Can Use ChatGPT to Create Engaging Product Descriptions & ContentManaging a small business involves wearing a lot of hats, and creating fresh, engaging content is just one of them. From product descriptions to social media posts, quality content can drive sales and customer loyalty. But it’s time-consuming—and that’s where ChatGPT can be a game-changer.
- Holiday Retail Tip: Make It EasyWhat are you doing to make your customers’ lives easier? This is an important question any time of year, but especially during the holiday season—aka customer acquisition season. Everybody is buying during this time, so listen in to hear a quick, simple tip that will make it as easy and convenient as possible for people to buy from you.