The best shop small event for retailers is back and better than ever … PINK FRIDAY! One HUGE day to #ShopSmallFirst–before Black Friday & before the big guys…Created by The Boutique Hub! Pink Friday is a small business spin on the traditional Black Friday shopping experience, reminding people to #ShopSmallFirst.
Black Friday is the largest shopping day of the year, but the sales and promotions from big box stores often overshadow the experiences that small businesses are focused on providing.
The goal on November 22nd is to build hype around the best shop small event for retailers and to celebrate the businesses that are the backbone of our local communities, whether online or brick and mortar. Any small business can participate in Pink Friday.
“We know small businesses and the boutique retail industry have been hit hard this year. These stores often get overlooked on Black Friday, but these are the real businesses we need to be supporting this year. By creating Pink Friday and positioning it the week prior to Black Friday, we’re able to celebrate those businesses this holiday season and give them their own weekend to shine. If you are looking for the best shop small event for retailers, this is it!”
– Ashley Alderson, CEO, The Boutique Hub
How Can Shoppers Participate?
- Visit the official homepage here to learn more.
- Invite your friends to shop small first, and support small businesses who need you!
- Find unique, curated gift ideas straight from boutiques & makers you’ll love found on this year’s gift guides.
- Join the Shop The Best Boutiques Facebook Group to see 25+ boutiques sharing their new arrivals & gift ideas live on November 18th & all weekend!
How Can Business Owners to Participate?
- Shop wholesale deals on Hubventory with our Doorbusters and Closeouts collection, Pink Friday board, and the Holiday Bottom Line Boosters board.
- Grab a Promotional Bundle with all the graphic assets you’ll need. You’ll get this delivered to your inbox as soon as you sign up!
- Sign up to get on the Ultimate #ShopSmallFirst Map
- Share the Shop Small Pledge with your shoppers
- Collaborate with your boutique besties to share more reasons to #ShopSmallFirst
Pink Friday Boutique To Do List:
- Get on the ultimate #ShopSmallFirst map
- Create a Facebook Event for your store
- Join the Pink Friday Facebook Event
- Share Pink Friday specials and promotions with your audience
- Put up Pink Friday sinage in store (you’ll get these in your inbox when you sign up!)
- Share the #ShopSmallFirst pledge
- Share the power of Pink Friday with your local media
- Pass out flyers in your community
- Make a list of what your featured items will be
- Make staffing schedule
- Make a list of sips and snacks to offer at the event
- Have an interactive game or promotion for the event
- Schedule all social media posts
- Begin promoting one month prior
Get on the Ultimate #ShopSmallFirst Map!
With this #ShopSmallFirst map, customers will be able to easily find boutiques in their area.
Sign up on the Pink Friday website and make sure to check the box titled “Yes, please include my boutique on the Shop Small First map!” and fill out the required fields to be included on the map!
Want more details? Sign up (FREE) on the official Pink Friday website here that lists all the ways consumers can shop, including an interactive of participating stores, and various deals and gift guides that will help consumers navigate the best gifts for everyone on their list.
We can’t wait to spread the good word about all the ways YOU are impacting your community on November 22nd, Pink Friday!
- The Small Business Event Taking Over the Nation This Holiday Season: Pink Friday 2024
As the holiday season begins, Pink Friday stole the spotlight, encouraging shoppers to “Think Big, Shop Small” by supporting local businesses the Friday before Thanksgiving. Small businesses across the country are transforming the retail landscape with special events, community gatherings, and exclusive deals. This year, thousands of small businesses participated! - The Impact of Shopping Small First
Have you been gearing up for Pink Friday? Or are you new to Pink Friday and want in on the fun? In this episode, I’ll be breaking down what Pink Friday is all about and giving you my best advice on how to get your business prepped for its best week all year. - 5 Tips to Prepare Your Small Business for a Successful 2025The start of a new year is a chance to refresh, refocus, and set your business up for success. But instead of waiting until January to dive into your goals, the best strategy is to start preparing now. By taking action before the year ends, you’ll hit the ground running and gain a competitive edge as 2025 unfolds.
