Pedal is a disruptive brokerage and advisory for independent brick-and-mortar retailers.  We help retailers with one or more brick-and-mortar locations, or plans to open a brick-and-mortar store negotiate

Abby Davids Rocha and Sheila Laderberg Tarasiuk founded Pedal Retail Advisors in 2020. The duo first met when Abby was leasing commercial real estate and Sheila was searching for retail space for a growing chain of coffee shops. While they didn’t end up doing a deal together back then, their mutual admiration for each others’ hustle and smarts planted seeds for the future.

Fast forward to a global pandemic, when Abby and Sheila were independently building their own businesses dedicated to first-time retailers, both determined to solve the very same problem. 

Retail real estate is an insider’s game, yet retailers seeking to open a bricks-and-mortar business have no choice but to engage with this complicated and unfamiliar system. As a result, too many retailers sign the wrong leases because they didn’t have access to the same quality expertise as the big guys. Abby and Sheila knew there had to be a better way.

Pedal has defined a new standard of service for independent retailers who deserve every advantage available to them.

Download out Top 10 Retail Real Estate Mistakes above!

Ready to learn more?

Abby Rocha
 617.447.7809
[email protected]
pedalretail.com

Skip to content