Shoppers are bombarded with deals, specials and incentives on Thanksgiving weekend and the days preceding – how are you going to stand out from the crowd?
There’s an art to crafting a good offer, it’s a balance between moving your customers to action and not giving away the entire farm.
Here are a few ideas to help get your own creative juices flowing!
Then, once you’ve got these, we’ve got more here on our Holiday Marketing Masterclass!
5 Ways to Craft Offers Your Customers will Love
1. Create a Loss Leader.
Find an item your customers will love most that you can discount to move customers to your store or website, that you still keep some margin on. Think, door-busters! Perhaps your door-buster is a product you purchased at a great price with good markup like accessories, or it’s a gift for the first 30 purchases like druzy earrings.
2. Offer Bundles.
Some of your shoppers will be savvy enough to style outfits together, while others won’t or won’t have time to make that many clicks. Pair outfits together and offer them as a package price. What a fun thing to market to men that makes their life a little easier! Afterall, does your husband know your size or what you like?
3. Offer Incentives for Later.
Increase 1st Quarter sales by offering bonuses or gift cards available only after January 1st, to shoppers who reach a certain spending threshold, win a contest or sign-up for your e-news list!
4. Give a Gift with Purchase.
Depending on the size/value of your gift with purchase, you may consider only offering this with sales above your AOV amount. Or, a smaller gift with any smaller order. You might be surprised at what shoppers will spend to get something (cute) for free. Here’s a way you could also use the gift card or bonus for 1st Quarter!
5. Offer Hourly Specials.
The early bird gets the worm! Create a scaled discount that starts high in the morning and lessons throughout the day. This again creates urgency for your shoppers and demand for popular items. Just be careful not to go too high with your sale. Rather than discounts across the store, choose which categories you want to move and that still offer protected margins. Then, change categories each hour to keep a lower offered discount.
We are rooting for you this holiday season and beyond! As always, leave us a comment and tell us what you think or Pin this post for quick reference anytime!
WANT ACCESS TO THE ONLY HOLIDAY MARKETING COURSE FOR BOUTIQUE OWNERS? Here’s what’s inside the Holiday Marketing Masterclass.
- Webinar Recap: Boost Your Wholesale Business with Samantha Conner of The Boutique Hub
In the ever-evolving wholesale world, standing out isn’t just a nice-to-have — it’s a must. That’s why wholesale brands everywhere tuned in for “Boost Your Wholesale Business,” a powerful webinar hosted by Samantha Conner, Director of Wholesale at The Boutique Hub. - The Business Conversation Every Couple Needs to Have
Running a business with your spouse can be both a rewarding and challenging experience. When you bring together two very different mindsets—creative and analytical—the tension can build, especially when your business isn’t performing as expected. Today, we’re diving into how to bridge the gap between creative vision and analytical certainty in business, and how to avoid common pitfalls that can create division in your personal life. - How to Plan, Post & Grow on Social Media Without the OverwhelmWhat’s the secret to growing a thriving brand online in today’s ever-changing digital world—and how can small businesses stand out? Peg Fitzpatrick, acclaimed author of The Art of Small Business Social Media: A Blueprint for Marketing Success, joins us today to break it all down. Drawing from her own experience moving from traditional marketing to social media mastery, Peg shares expert insights on growing a thriving brand online. Listen in as she explains how small business and boutique owners can identify their ideal customers, create content that truly resonates, and more.
- How to Avoid the Retail Summer SlumpFor boutique retailers, the Summer season can lead to a noticeable dip in customer foot traffic and sales. However, rather than resigning to this summer slowdown, savvy retailers can use this season strategically to boost both immediate sales and long-term customer loyalty. Here are proven strategies to help your boutique avoid the retail summer slump in 2025:
- More Profit, Less Work: AOV Strategies That WorkIn this Five Minute Friday episode, Ashley shares powerful and practical tips to increase your Average Order Value (AOV) — without relying on more traffic or more hours. If you’re focused on growing sales, AOV is one of the most effective metrics to improve. Ashley breaks down the difference between lagging vs. leading indicators and how small shifts in your merchandising, marketing, and customer experience can lead to major gains.
