Shoppers are bombarded with deals, specials and incentives on Thanksgiving weekend and the days preceding – how are you going to stand out from the crowd?
There’s an art to crafting a good offer, it’s a balance between moving your customers to action and not giving away the entire farm.
Here are a few ideas to help get your own creative juices flowing!
Then, once you’ve got these, we’ve got more here on our Holiday Marketing Masterclass!
5 Ways to Craft Offers Your Customers will Love
1. Create a Loss Leader.
Find an item your customers will love most that you can discount to move customers to your store or website, that you still keep some margin on. Think, door-busters! Perhaps your door-buster is a product you purchased at a great price with good markup like accessories, or it’s a gift for the first 30 purchases like druzy earrings.
2. Offer Bundles.
Some of your shoppers will be savvy enough to style outfits together, while others won’t or won’t have time to make that many clicks. Pair outfits together and offer them as a package price. What a fun thing to market to men that makes their life a little easier! Afterall, does your husband know your size or what you like?
3. Offer Incentives for Later.
Increase 1st Quarter sales by offering bonuses or gift cards available only after January 1st, to shoppers who reach a certain spending threshold, win a contest or sign-up for your e-news list!
4. Give a Gift with Purchase.
Depending on the size/value of your gift with purchase, you may consider only offering this with sales above your AOV amount. Or, a smaller gift with any smaller order. You might be surprised at what shoppers will spend to get something (cute) for free. Here’s a way you could also use the gift card or bonus for 1st Quarter!
5. Offer Hourly Specials.
The early bird gets the worm! Create a scaled discount that starts high in the morning and lessons throughout the day. This again creates urgency for your shoppers and demand for popular items. Just be careful not to go too high with your sale. Rather than discounts across the store, choose which categories you want to move and that still offer protected margins. Then, change categories each hour to keep a lower offered discount.
We are rooting for you this holiday season and beyond! As always, leave us a comment and tell us what you think or Pin this post for quick reference anytime!
WANT ACCESS TO THE ONLY HOLIDAY MARKETING COURSE FOR BOUTIQUE OWNERS? Here’s what’s inside the Holiday Marketing Masterclass.
- 5 Steps to Perfect Prompting: How Boutique Owners Can Actually Use AI to Save Time
Tried AI but didn’t get great results? Here’s how to use ChatGPT for retail marketing the right way — with smarter prompts that save time and increase sales. - How to Buy Wholesale Clothing for Your Boutique (Without Overbuying)Learn how to buy wholesale clothing for your boutique without overbuying. Use smart inventory planning, budget strategy, and reorder systems to protect profit.
- The 5 Biggest Mistakes New Boutique Owners Make in Their First YearThe first year of owning a boutique can make or break your business. Learn the five biggest mistakes new boutique owners make — and how to avoid costly inventory, margin, and branding missteps.
- Where Do Boutiques Get Their Clothes? A Beginner’s Guide to Wholesale BuyingWhere do boutiques get their clothes? From wholesale vendors, trade shows, and online buying platforms built specifically for retailers. This beginner’s guide breaks down exactly how wholesale works, where to find vendors, and how to start buying inventory the smart way.
- The Boutique Hub at the Dallas March Apparel MarketIt’s almost Dallas Market time and we are counting down the days. The Hub team is heading back to market and we cannot wait to see you in person. We know those days fly by fast, so we’ve rounded up our full schedule to make it easy for you to plan ahead, swing by, and connect with us while you’re there.
