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Sometimes we get sucked into thinking bigger is always better and assume that it takes massive amounts of debt to start a successful business—but that’s not necessarily the case. Mary Hill of H2G Boutique joins the show today to talk about how she has built her business without using debt. You will hear how she uses cash, how she does inventory, why she pays herself first, and her long-term strategy for growth. 

Staying In Your Lane: Building a Business Without Debt

The Power of Merchandising

Mary emphasized the vital role merchandising plays in driving revenue. “The money’s in the merchandising,” she stated, highlighting that how products are presented can significantly impact sales. She advises retailers to focus their efforts on enhancing their online presence through their websites and engaging with audiences via social media platforms, particularly through reels. This focus not only showcases products but also builds a connection with customers.

The Unsexy but Essential Tasks

While many aspects of running a business can seem glamorous, Mary highlighted that some of the most crucial tasks are often the least exciting. One such task is understanding your business’s financial metrics. “Looking at your numbers is not fun,” she admitted, “but knowing your numbers is key.” She referenced Mary Langrey from Management One, who reframes this notion with the phrase “know your dollars,” suggesting a more personal connection to one’s financial health.

Setting Boundaries for Self-Care

Balancing work and personal life can be challenging, especially for entrepreneurs. Mary shared her strategies for maintaining boundaries to ensure quality time with family, especially her grandchildren. She deliberately sets aside time each week for family activities and enforces a hard stop on work-related tasks in the evenings. This conscious effort to unwind and disconnect from work is essential for maintaining her well-being and preventing burnout.

Key Metrics to Monitor

When it comes to metrics, Mary emphasized the importance of tracking current inventory levels, as this informs ordering decisions and future sales strategies. “You can’t sell what you don’t have,” she pointed out, stressing that understanding inventory is foundational to a successful retail operation. Additionally, she acknowledged the need to improve her understanding of sell-through rates for specific products, particularly dresses, which are popular in her Louisiana market.

Advice for Fellow Retailers

For those in the retail space, Mary’s advice is clear: stay focused and avoid being discouraged by what others are doing. “Stay in your lane and don’t try to do all the things,” she advised. This mindset allows business owners to develop a long-term plan without becoming overwhelmed by trends or competition. It’s about making progress at a sustainable pace that aligns with individual business goals.

Reflecting on the Journey

As the conversation wrapped up, Ashley posed a poignant question about the legacy Mary wishes to leave behind. Reflecting on her journey, Mary expressed a desire for her family to remember that she remained true to herself, worked hard, and made people happy through her business endeavors. “I worked really hard to provide something for them when I’m gone,” she stated, emphasizing her commitment to her values and her customers.

In conclusion, Mary Hill’s journey offers valuable lessons for anyone in retail. By focusing on merchandising, understanding financials, setting personal boundaries, and staying true to one’s vision, retailers can navigate the complexities of their businesses while building a legacy of hard work and authenticity. As Mary reminds us, success in retail is not just about the numbers; it’s about the relationships we build and the happiness we create along the way.

In This Episode

• H2G Boutique: Website | Facebook  
• Profit First by Mike Michalowicz 
• 2025 Boutique Boss Planner 

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Must Have Resources

• The Boutique Hub:  Website | Facebook | Instagram | Pinterest | TikTok | YouTube
• Boutique Summit 2024
• Small Business Marketing Handbook
• Small Business Hiring Handbook 
• Brand Owner Basics Masterclass
• Tradeshow Marketing Handbook
• 2024 Trade Show Calendar
• Boutique Hub Black
• Hubventory.com

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