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#SmallBusiness Blog

Empowering Entrepreneurs, One Blog at a Time.

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Marketing to Millennials for Boutique Owners

July 9, 2019

Today Taylor Jones, Founder of The Tiny Closet, joins us on today’s episode Marketing to Millennials. From her two school busses, Taylor has learned the value of creating the right experience for her customer in an Instagram world. Taylor gives us insight on the importance of always being your authentic self, creating your own style and brand, working with millennials, all things Instagram, and so much more! No matter where you’re at on your business journey, you won’t want to miss out on today’s episode that is filled with some awesome marketing tips!

Read More »

Building a Boutique Brand

July 2, 2019

Today Michelle Manningham, founder of Texi Boots, joins us to talk about Building a Brand from Scratch. Michelle tells us how her vision of becoming a designer went from dream to reality. From finding out how to manufacture her line, believing in the core value of female entrepreneurs supporting one another, and learning to fight for your dream. You don’t want to miss this inspiring episode!

Read More »

Boutique Owner Myths Debunked

June 25, 2019

Today our host Ashley Alderson, Founder of The Boutique Hub and Sara Burks, Director of Partnerships and Education at The Boutique Hub, go over Boutique Owner Myths Debunked. No matter where you are at in your business journey, it’s always good to go back to the playbook. Sara and Ashley cover loads of useful info, such as the importance of knowing your numbers, moving inventory, and so much more!

Read More »
Clothing Boutique Podcast

7 Keys to Productivity

June 18, 2019

Our host Ashley Alderson, founder of The Boutique Hub, does a solo episode this week on the 7 Keys to Productivity. Ashley goes over topics such as managing your calendar & to-do list, the best methods to managing your time, and so much more! All of this valuable information found in today’s podcast has saved Ashley and members of the Hub hours and hours of work, so tune in and bring along a notepad and pen!

Read More »

Boutique Business: 10 Must Knows

May 28, 2019

Our host Ashley Alderson, Founder of The Boutique Hub, does a solo episode this week explaining the top 10 things you need to know when starting a business. But don’t go to far yet, this isn’t just for newbie business owners. This episode is loaded with tips that are important for any business owner, going back to the basics is always beneficial to your business! Ashley gives us some prime information on multiple topics; from legal tips, to knowing your numbers, finding your tribe, and SO much more!

Read More »

Creating Engaging Live Retail Sales & Building a Memorable Brand

May 21, 2019

Allison Albritton, the Founder of InStyle Auctions & Boutique, tells us how she created a known brand with a staple look that was memorable since 2012. Building into multiple sales channels and an app, Allison goes into detail on why she loves live sales using Comment Sold & giving her customers choices. Any boutique owner will love all the useful info Allison gives us on owning a growing business and being a busy mom!

Read More »

Vendor Events & Pop Ups

May 14, 2019

Jenifer Burnett, the owner of Punchy’s, talks about her unique experience in starting her business and the importance of knowing your customers, your numbers and how to maximize new customer acquisition from road shows and pop ups. Jen gives us a glimpse into what it’s like to do shows (such as the NFR) to grow your customer base. Jen’s vast knowledge on running a successful business will benefit any boutique owner or vendor!

Read More »

Starting a Wholesale Business

May 7, 2019

Megan DiVincenzo, the founder of Sis Kiss and a former defense attorney, explains how her business began by finding a problem in a product and solving it. From there, her business grew from word of mouth to a booming online wholesale business. From maximizing influencer relationships, to balancing both retail and wholesale growth, Megan gives us real talk and a true example of who an authentic business women is.

Read More »

Balancing a Growing Business and Being a Mom

April 23, 2019

Tori Gerbig from Pink Lily Boutique talks to your host Ashley Alderson about her story and what’s happening inside of the Pink Lily including their amazing growth. Tori reveals some of their amazing strategies, how they’re working with influencers and what’s next for the Pink Lily.

Read More »
Episode #208- 5 Essentials For Your Website with Angela Froschl, Hot Mess Consulting

5 Essentials For Your Boutique Website

April 16, 2019

Is your e-commerce site maximizing these 5 key areas? Today on the show we are joined by Hot Mess Consulting Founder, Angela Froschl. She brings incredible insight as a boutique owner, website designer, Shopify, and branding expert. Her heart for helping boutique owners shines through as she shares a wealth of knowledge in how to craft a website experience that speaks to your customers, and drives success for your boutique.

Read More »

Marketing to Millennials for Boutique Owners

July 9, 2019

Today Taylor Jones, Founder of The Tiny Closet, joins us on today’s episode Marketing to Millennials. From her two school busses, Taylor has learned the value of creating the right experience for her customer in an Instagram world. Taylor gives us insight on the importance of always being your authentic self, creating your own style and brand, working with millennials, all things Instagram, and so much more! No matter where you’re at on your business journey, you won’t want to miss out on today’s episode that is filled with some awesome marketing tips!

Read More »

Building a Boutique Brand

July 2, 2019

Today Michelle Manningham, founder of Texi Boots, joins us to talk about Building a Brand from Scratch. Michelle tells us how her vision of becoming a designer went from dream to reality. From finding out how to manufacture her line, believing in the core value of female entrepreneurs supporting one another, and learning to fight for your dream. You don’t want to miss this inspiring episode!

Read More »

Boutique Owner Myths Debunked

June 25, 2019

Today our host Ashley Alderson, Founder of The Boutique Hub and Sara Burks, Director of Partnerships and Education at The Boutique Hub, go over Boutique Owner Myths Debunked. No matter where you are at in your business journey, it’s always good to go back to the playbook. Sara and Ashley cover loads of useful info, such as the importance of knowing your numbers, moving inventory, and so much more!

Read More »
Clothing Boutique Podcast

7 Keys to Productivity

June 18, 2019

Our host Ashley Alderson, founder of The Boutique Hub, does a solo episode this week on the 7 Keys to Productivity. Ashley goes over topics such as managing your calendar & to-do list, the best methods to managing your time, and so much more! All of this valuable information found in today’s podcast has saved Ashley and members of the Hub hours and hours of work, so tune in and bring along a notepad and pen!

Read More »

Boutique Business: 10 Must Knows

May 28, 2019

Our host Ashley Alderson, Founder of The Boutique Hub, does a solo episode this week explaining the top 10 things you need to know when starting a business. But don’t go to far yet, this isn’t just for newbie business owners. This episode is loaded with tips that are important for any business owner, going back to the basics is always beneficial to your business! Ashley gives us some prime information on multiple topics; from legal tips, to knowing your numbers, finding your tribe, and SO much more!

Read More »

Creating Engaging Live Retail Sales & Building a Memorable Brand

May 21, 2019

Allison Albritton, the Founder of InStyle Auctions & Boutique, tells us how she created a known brand with a staple look that was memorable since 2012. Building into multiple sales channels and an app, Allison goes into detail on why she loves live sales using Comment Sold & giving her customers choices. Any boutique owner will love all the useful info Allison gives us on owning a growing business and being a busy mom!

Read More »

Vendor Events & Pop Ups

May 14, 2019

Jenifer Burnett, the owner of Punchy’s, talks about her unique experience in starting her business and the importance of knowing your customers, your numbers and how to maximize new customer acquisition from road shows and pop ups. Jen gives us a glimpse into what it’s like to do shows (such as the NFR) to grow your customer base. Jen’s vast knowledge on running a successful business will benefit any boutique owner or vendor!

Read More »

Starting a Wholesale Business

May 7, 2019

Megan DiVincenzo, the founder of Sis Kiss and a former defense attorney, explains how her business began by finding a problem in a product and solving it. From there, her business grew from word of mouth to a booming online wholesale business. From maximizing influencer relationships, to balancing both retail and wholesale growth, Megan gives us real talk and a true example of who an authentic business women is.

Read More »

Balancing a Growing Business and Being a Mom

April 23, 2019

Tori Gerbig from Pink Lily Boutique talks to your host Ashley Alderson about her story and what’s happening inside of the Pink Lily including their amazing growth. Tori reveals some of their amazing strategies, how they’re working with influencers and what’s next for the Pink Lily.

Read More »
Episode #208- 5 Essentials For Your Website with Angela Froschl, Hot Mess Consulting

5 Essentials For Your Boutique Website

April 16, 2019

Is your e-commerce site maximizing these 5 key areas? Today on the show we are joined by Hot Mess Consulting Founder, Angela Froschl. She brings incredible insight as a boutique owner, website designer, Shopify, and branding expert. Her heart for helping boutique owners shines through as she shares a wealth of knowledge in how to craft a website experience that speaks to your customers, and drives success for your boutique.

Read More »

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Most Popular Stories

Organic Marketing Techniques to Drive Sales to Your Small Business

In today’s digital age, marketing your small business effectively can seem like a daunting task, especially with the ever-changing landscape of social media algorithms and advertising trends. However, amidst the noise of paid promotions and sponsored content, there lies a powerful strategy that can help your business stand out: organic marketing. Let’s go over our tips for using organic marketing techniques to drive sales to your small business.

Read More »

Five Steps to the Perfect In-Store Sales Process

In this week’s Five Minute Friday podcast, I delve into a five-step process to revolutionize your sales strategy, whether you operate in a brick-and-mortar store or an online platform. Let’s explore how to transform customer interactions from mere transactions into meaningful connections.

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