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Episode #233 Collaborating with an Influencer with Shaley Ham, Creator of West Desperado

November 14, 2019

Shaley Ham joins us for today’s episode, Collaborating with an Influencer. Shaley starts by giving us background on how she grew to become an Instagram influencer. She gives us some extensive and valuable knowledge on the correct ways to work closely with an influencer and LOTS of tips and tricks to help grow your following and engagement on Instagram. You can never learn too much about the world of influencing and Instagram, so grab your notebook and let’s get started!

Episode #228: 5 Tips for Attending Apparel Markets

October 8, 2019

Today Amy Harper, Vice President of Marketing, Apparel & Accessories at Dallas Market Center, joins us for 5 Tips for attending apparel markets + how to maximize your market experience. Amy gives us some amazing tips on going to market, whether it’s your first time or you are a veteran market buyer! She gives us valuable information on why going market is so important, how to plan your time at the market, what to expect at Dallas Market Center this October, upcoming trends, and soo much more. The lovely and bubbly Amy will keep you all ears in this episode, so bring along your notepad and pen!

Point of Sale Marketing: The Power Behind Impulse Purchases

September 20, 2019

<Guest Blog Post> If you’re working in retail marketing, it’s very easy to get swept up in a sea of omnichannel beacons, experiential stores and the proliferation of the Internet of Things (IoT) in stores like Amazon Go. While the future is exciting, retailers also need to focus on what they can do now with the tools they have. Let’s talk about point of sale (POS) marketing. It’s at the center of any

How To Manage POS Departments and Classes

September 9, 2019

Managing your store without a POS system in place is a difficult thing to do. Part of any good POS system is its ability to structure your inventory into departments and classes.

Boutique Tips: Top 5 Tips for New Boutique Owners

August 29, 2019

If you are a new boutique owner or you are thinking about starting a new boutique, this article is a must-read…

The Boutique Customer is the Primary Channel

August 26, 2019

The Boutique Customer is the one channel that matters. In this guest blog post, you will learn why boutique customer service is the #1 sales channel. Today’s shoppers have more ways than ever before to shop their favorite brands. With so many channels at their fingertips, customers expect a higher level of choice, flexibility, and convenience, no matter where they shop. When you see successful online-first brands, such as Casper and Warby Parker,

Mental Health For The Boutique Owner

August 9, 2019

The Boutique Hub’s Chief of Operations & Events, Beth Leahy, shares her nine tips to staying cool, calm and collected while traveling for work including making a schedule, sticking to a routine and everything in between!

Boutique Tips | How to Install Google Analytics in Shopify

July 25, 2019

This quick step-by-step tutorial and will show boutique owners how to easily install Google Analytics on the backend of Shopify. Ashley Alderson, Founder at the Hub works with Kaley Jase Boutique to install tracking for her Shopify website traffic!

Growing Your Boutique Business As a Team

July 23, 2019

Brittany and Vannessa, founders of Simple Blessings Boutique, join us on today’s episode Growing Your Business As a Team. The founders of Simple Blessings go over the important topic of what it means to scale a small business. From learning how to keep track of your numbers in all areas of you boutique, creating a personal relationship with your customers, and going through it all as a team. These two really show no matter what your business size you can own it AND be successful!

7 Keys to Productivity

June 18, 2019

Our host Ashley Alderson, founder of The Boutique Hub, does a solo episode this week on the 7 Keys to Productivity. Ashley goes over topics such as managing your calendar & to-do list, the best methods to managing your time, and so much more! All of this valuable information found in today’s podcast has saved Ashley and members of the Hub hours and hours of work, so tune in and bring along a notepad and pen!