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Big News from The Boutique Summit with Ashley Alderson

I’m coming to you from The Boutique Summit in Dallas this week! And I want to give you guys a quick update on how it’s all going, as well as share some really exciting news. Along with the education and community, one of my favorite things about Summit is getting to share the latest news and happenings behind-the-scenes at The Boutique Hub. So this year I was thrilled to make

Read More »

Maximizing Events and the Customer Experience with Jodi Stevens, Bless Your Heart Boutique

Today I am chatting with an OG member of The Hub and the queen of events Jodi Stevens, owner of Bless Your Heart Boutique! http://www.blessyourheartnc.com/ In addition to taking me through the evolution of her storefront and the lessons she’s learned along the way, Jodi shares all her event planning tips and tricks, and specifically how she’s made Small Business Saturday one of her biggest days of the year. We

Read More »

The Boutique Hub at Atlanta Apparel

The Boutique Hub Team can’t wait to head back to Atlanta market with you all! There is so much going on so we want to make sure you’re prepared. Here’s what you need to know about the March 2023 Atlanta market…

Read More »

Scaling With Systems with Denise Albright

We have a lot to talk about in this episode! I’m joined by Denise Albright, a creative entrepreneur who founded her first company in 1999 and has had an entrepreneurial mindset since childhood. After taking a break in 2007 to focus on her family, Denise’s entrepreneurial spirit was reignited in 2015 when a production delay left thousands of Reminder Binder planners stranded in a warehouse, which precipitated the birth of

Read More »
essential digital marketing tools for your boutique

Essential Digital Marketing Tools for Your Boutique

When someone decides they want to open up a retail business such as a boutique, what are some of the first things they think of investing in? Inventory? An accountant or lawyer? A storefront or website? A few employees? They get all of this in line, and then realize they aren’t reaching their target audience. Why? Because they forgot one key necessity in the boutique industry – digital marketing. 

Read More »

Behind the Scenes of The Boutique Summit with Ashley Alderson

This episode is all about the one of my favorite annual Boutique Hub events, The Boutique Summit! I talk about everything that’s happening at this year’s Boutique Summit and how you can be a part of it, as well as take you behind the scenes in terms of planning. Hopefully you’ll hear some helpful tips and tricks for putting on your next event! As the largest conference for boutique owners

Read More »

The Keys To Boutique Success with Michiko Seto, Blooming Boutique

Welcome to today’s episode! Our guest is Michiko Seto, founder and owner of 11 boutiques in Delaware. Michiko is known for her infectious personality and super smart business savvy, and she’s here to talk to us about events, leadership, growth, mindset, hiring, and so much more. Whether you’re a brick-and-mortar business or an online boutique, there’s something for everyone in this episode. So sit back, relax, and let’s dive in!

Read More »

The Power of Positive Thinking with Gretchen Hilley, Rolling Ranch Boutique

You can have the most successful business in the world, but if you’re not enjoying it, is it really worth it? One of the topics that I find the most joy in talking about with boutique owners is the topic of mindset because it’s one that can yield the biggest results and change in business. In today’s episode, I’m excited to be joined by Gretchen Hilley, owner of Rolling Ranch

Read More »

Building a Thriving Business With Your Spouse with Amy and Anthony Ekren, Inherit Clothing Co.

In this episode, we’re tackling one of the most frequently asked questions from growing boutique owners: how do you work with your spouse? To help us answer this question, we’ve brought in two of our favorite people and an amazing couple, Anthony and Amy Ekren of Inherit Clothing Co. Not only will they share their experiences of working together, but they’ll also dive into how they have successfully scaled their

Read More »

The Best of Boutique Chat Season 4

I’m thrilled to be back for an all-new season of Boutique Chat, and to kick off Season 5, I’m revisiting some of my favorite episodes of the last year! In this highlight reel you’ll hear from Social Sales Girls founder Susan Bradley on digital advertising and metrics, Everyday Chic Boutique owner Karli Harris Pennington on launching collections, Simple Pin Media founder Kate Ahl on the power of Pinterest, influencer and

Read More »

Big News from The Boutique Summit with Ashley Alderson

I’m coming to you from The Boutique Summit in Dallas this week! And I want to give you guys a quick update on how it’s all going, as well as share some really exciting news. Along with the education and community, one of my favorite things about Summit is getting to share the latest news and happenings behind-the-scenes at The Boutique Hub. So this year I was thrilled to make

Read More »

Maximizing Events and the Customer Experience with Jodi Stevens, Bless Your Heart Boutique

Today I am chatting with an OG member of The Hub and the queen of events Jodi Stevens, owner of Bless Your Heart Boutique! http://www.blessyourheartnc.com/ In addition to taking me through the evolution of her storefront and the lessons she’s learned along the way, Jodi shares all her event planning tips and tricks, and specifically how she’s made Small Business Saturday one of her biggest days of the year. We

Read More »

The Boutique Hub at Atlanta Apparel

The Boutique Hub Team can’t wait to head back to Atlanta market with you all! There is so much going on so we want to make sure you’re prepared. Here’s what you need to know about the March 2023 Atlanta market…

Read More »

Scaling With Systems with Denise Albright

We have a lot to talk about in this episode! I’m joined by Denise Albright, a creative entrepreneur who founded her first company in 1999 and has had an entrepreneurial mindset since childhood. After taking a break in 2007 to focus on her family, Denise’s entrepreneurial spirit was reignited in 2015 when a production delay left thousands of Reminder Binder planners stranded in a warehouse, which precipitated the birth of

Read More »
essential digital marketing tools for your boutique

Essential Digital Marketing Tools for Your Boutique

When someone decides they want to open up a retail business such as a boutique, what are some of the first things they think of investing in? Inventory? An accountant or lawyer? A storefront or website? A few employees? They get all of this in line, and then realize they aren’t reaching their target audience. Why? Because they forgot one key necessity in the boutique industry – digital marketing. 

Read More »

Behind the Scenes of The Boutique Summit with Ashley Alderson

This episode is all about the one of my favorite annual Boutique Hub events, The Boutique Summit! I talk about everything that’s happening at this year’s Boutique Summit and how you can be a part of it, as well as take you behind the scenes in terms of planning. Hopefully you’ll hear some helpful tips and tricks for putting on your next event! As the largest conference for boutique owners

Read More »

The Keys To Boutique Success with Michiko Seto, Blooming Boutique

Welcome to today’s episode! Our guest is Michiko Seto, founder and owner of 11 boutiques in Delaware. Michiko is known for her infectious personality and super smart business savvy, and she’s here to talk to us about events, leadership, growth, mindset, hiring, and so much more. Whether you’re a brick-and-mortar business or an online boutique, there’s something for everyone in this episode. So sit back, relax, and let’s dive in!

Read More »

The Power of Positive Thinking with Gretchen Hilley, Rolling Ranch Boutique

You can have the most successful business in the world, but if you’re not enjoying it, is it really worth it? One of the topics that I find the most joy in talking about with boutique owners is the topic of mindset because it’s one that can yield the biggest results and change in business. In today’s episode, I’m excited to be joined by Gretchen Hilley, owner of Rolling Ranch

Read More »

Building a Thriving Business With Your Spouse with Amy and Anthony Ekren, Inherit Clothing Co.

In this episode, we’re tackling one of the most frequently asked questions from growing boutique owners: how do you work with your spouse? To help us answer this question, we’ve brought in two of our favorite people and an amazing couple, Anthony and Amy Ekren of Inherit Clothing Co. Not only will they share their experiences of working together, but they’ll also dive into how they have successfully scaled their

Read More »

The Best of Boutique Chat Season 4

I’m thrilled to be back for an all-new season of Boutique Chat, and to kick off Season 5, I’m revisiting some of my favorite episodes of the last year! In this highlight reel you’ll hear from Social Sales Girls founder Susan Bradley on digital advertising and metrics, Everyday Chic Boutique owner Karli Harris Pennington on launching collections, Simple Pin Media founder Kate Ahl on the power of Pinterest, influencer and

Read More »

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Organic Marketing Techniques to Drive Sales to Your Small Business

In today’s digital age, marketing your small business effectively can seem like a daunting task, especially with the ever-changing landscape of social media algorithms and advertising trends. However, amidst the noise of paid promotions and sponsored content, there lies a powerful strategy that can help your business stand out: organic marketing. Let’s go over our tips for using organic marketing techniques to drive sales to your small business.

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Five Steps to the Perfect In-Store Sales Process

In this week’s Five Minute Friday podcast, I delve into a five-step process to revolutionize your sales strategy, whether you operate in a brick-and-mortar store or an online platform. Let’s explore how to transform customer interactions from mere transactions into meaningful connections.

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