You don’t own your Facebook page, Instagram, or Snapchat. So what will you do the next time an algorithm takes a nosedive?  How will you reach your customers? That’s where your own list comes in, your email list, and in today’s world of marketing to overfull inboxes, a new list. Text Message Lists. With 98% of text messages read in the first 5 minutes, it’s time to re-think your marketing strategy. Get ready to take notes on strategy you can use NOW in your business.

Are you a podcast junkie like we are? There is just something about having access at your fingertips to inspiring stories, proven tips and strategies from countless experts around the world isn’t there? As much as we have loved listening to others, today our entire team and community is thrilled as we put our own spin on podcasting, and launched the first ever boutique retail industry show, with real tips, strategy, and inspiration behind the scenes stories...

“Authenticity is hella sexy.”   You know those quotes we all download to share again on Instagram and Facebook?  That quote has somehow become my favorite one even though I’ve only used it once. I have no idea why, it’s not like I use the word sexy a whole lot - but I think it’s just a great reminder of what being REAL is all about. When we first get started in business, it’s easy to watch what...