The Ins and Outs for 2025: Small Business Owner Edition

The New Year is here, and it’s time to level up your small business game. Trends come and go, but sticking to what works for you (and saying goodbye to what doesn’t) is the real key to success. So, here are the “ins” and “outs” for 2025, small business owner edition. Let’s dive in!

INS

1. Sticking to Your OTB Budget
It’s time to become BFFs with your Open-to-Buy plan. When you stay within budget, you’re not just controlling your spending—you’re ensuring your inventory serves your goals. No more overbuying just because you “love it.” Let’s shop smart, not more.

2. Making Decisions Based on Data
Gut feelings are great, but data-driven decisions are unstoppable. From tracking what sells best to knowing which marketing channels perform, using data to guide your choices helps you maximize every dollar and every effort.

3. Building Real Partnerships
Collaboration over competition is where it’s at. Partner with other businesses, local creators, or influencers who align with your brand. Authentic connections aren’t just trendy; they’re impactful.

4. Taking Care of Your Mental Health
Burnout is so last year. In 2025, prioritizing your mental health is not just encouraged—it’s essential. Whether it’s taking regular breaks, delegating tasks, or saying no to things that don’t serve you, make yourself a priority.

5. Using AI Tools to Save Time
AI is here to help, not replace you. From automating email marketing to generating content ideas, AI tools can free up your schedule so you can focus on what truly matters—growing your business.

6. Staying Focused on Your Niche
You can’t be everything to everyone, and that’s okay. Lean into what makes your business unique. Your niche is your superpower, and in 2025, it’s time to own it.

7. Authenticity
Customers can spot fake from a mile away. Authenticity in your messaging, interactions, and even in the products you sell builds trust—and trust leads to loyalty.

OUTS

1. Buying Inventory Just Because It’s Cute
We’ve all been there—scrolling through vendor sites and adding things to our cart just because they’re adorable. But in 2025, it’s all about intentional purchasing. Stick to what works for your customers, not just what catches your eye.

2. Not Tracking Your Numbers
If you’re not tracking your sales, expenses, and KPIs, how do you know what’s working? Numbers don’t lie, and ignoring them won’t help your bottom line.

3. Listening to Other People’s Opinions of Your Business
Your business, your rules. While feedback is great, constantly pivoting based on what others think can leave you spinning your wheels. Take advice with a grain of salt and trust your vision.

4. Overloading Your Schedule
Hustle culture isn’t cute anymore. Jam-packing your schedule leaves no room for creativity, growth, or rest. Work smarter, not harder—and don’t be afraid to delegate.

5. Ignoring Customer Feedback
Your customers are your best resource for growth. Ignoring their feedback is a missed opportunity. In 2025, it’s all about listening and adapting to meet their needs.

6. Using Outdated Marketing Strategies
Still relying on basic email templates or posting the same type of content every week? Time to switch it up! Explore video marketing, TikTok trends, or interactive email campaigns to keep things fresh.

7. Comparison
The comparison game is a losing one. Focus on your journey and your wins. No one else has your unique magic, so stop measuring yourself against someone else’s highlight reel.

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