Western Summit 2019

The #WesternSummit is a one-day business growth conference for western industry business owners, brands and influencers, who are looking to increase their knowledge in marketing trends, growth strategy, and to connect with fellow leaders in the industry.

Proudly presented by The Boutique Hub and Western Lifestyle Retailer, this conference is a grassroots effort, including the industry’s leading businesses boutique owners, apparel, accessory, footwear and tack brands, designers, social media influencers and service providers.

Attendees will be able to hear from the industry’s leading companies, have access to hands-on training and strategy, collaborate and connect with other like-minded business owners, and set goals for the upcoming year.

#WesternSummit is a spin-off of The Boutique Summit, the retail boutique industry’s premier business conference, presented by The Boutique Hub.



Hear real life stories from boutique owners, fashion influencers, ecommerce experts, tack and apparel brands who started with a dream and created a western fashion empire!


Learn what strategies are working right now in the world of western retail, including in-depth sessions on e-commerce, Facebook advertising, in-store merchandising, social media, video, margins and more.


Expand your circle of collaborations, vendors, add tools to your arsenal, and find proven strategies that will grow your business to the next level and beyond!


Meet and share stories with other western boutique owners, apparel and accessory designers, fashion influencers and industry insiders to expand your collaborations and support network!


The Boutique Hub

Beth Cross




Southern Fried Chics


Management One

Jane Kasper


Rural Haze

Sara Burks | The Boutique Hub


The Boutique Hub

Lorinda Van Newkirk


Branding Expert

Claire Buchanan


Brand Strategist


DruStew Marketing

Mike Satterfield, Original Cowgirl Clothing Co. | The Boutique Hub | Western Summit


Original Cowgirl Clothing

Kristyn DeBord


Double J Saddlery

Jessie Jarvis | The Boutique Hub


The Boutique Hub

Cody Johnson


Twisted J Apparel

Chad Riggins | Boutique Chat Podcast | The Boutique Hub


Texas True Threads

Additional Speaker Announcements Coming Soon!

Interested in speaking at #WesternSummit in 2019 or at future events?
Email us and tell us about your story or your expertise!





“The speakers including Dan Costa, Keith Mundee, and Dru Stewart were PHENOMENAL! We have already implemented changes at our store. We just had a wonderful time and it was a huge CONFIDENCE BOOST for me. I definitely want to attend more events like Western Summit!”

– Kelly, 2018 Western Summit Attendee

“The day was an experience I’ll always CHERISH as I learned so much and grew so much from a business perspective in that ONE DAY! ”

– Melanie, 2018 Western Summit Attendee

“It has helped DRIVE more customers to me. The breakout session I learned more from was the David Wechsler session. I am fairly new to retail and he helped me to UNDERSTAND some of the questions I had thought of but did not know where to go for the answers.”

– Kim, 2018 Western Summit Attendee

The Western Summit is presented by The Boutique Hub, where the voice of the boutique fashion industry. It’s two-sided platform connects shoppers with boutiques they love around the world on a single platform, while also connecting the greater boutique community of boutique owners, brands, designers, influencers, and service providers. It’s two sides, Boutique. Style and The Boutique Hub: Business reach tens of thousands of consumers, boutique owners, and apparel brands online, and through the community’s events, blog, trainings, and online platform.

Western Lifestyle Retailer is a business publication that bridges the gap between fashion retailers and manufacturers of apparel, headwear, footwear, accessories, jewelry, gifts, and home décor. Whether a retail operation focuses on the Western market or is simply interested in differentiating its store by adding elements of traditional Western flair, Western Lifestyle Retailer provides a comprehensive look at the latest in Western fashion, as well as longstanding, traditional elements of Americana. Find it in print, digital and social media. It’s been influencing the industry since 2005.

#WesternSummit provides an unmatched opportunity to directly connect with more than 200 thriving, western boutique and brand owners in a intimate setting–an opportunity unlike any other.

Join us at #WesternSummit to fuel the recognition and connection to your brand in a forum that has never been offered before.

Partnership opportunities are still available!

Thank You to all of our 2019 #WesternSummit Sponsors!

Comment Sold | The Boutique Hub

#WesternSummit Location

Denver-Western and English Sales Association (WESA)
Denver Mart: 451 E. 58th Avenue, Denver, CO 80216
1-25 and 58th Avenue, Exit 215, just north of downtown Denver


Denver International Airport (DEN)


Click here to find a list of Preferred Hotels, all of which offer a complimentary shuttle to and from Denver Mart.
Hotel selection is first come, first serve.

7:30 AM Doors Open
8:15 AM Welcome Kick-off!
8:45 AM Opening Panel
Creating Events + Experiences That Build Lasting Customer Relationships Online and Off
Sara Burks (The Boutique Hub)
Cody Johnson (Twisted J Apparel)
Joey Austin (Hooey)
9:30 AM Keynote Speaker #1
Candid Interview with a Mega Boutique Owner
Liz Ross (Southern Fried Chics)
10:15 AM Morning Breakout Sessions:
(A) Advanced Social Media Strategies For Brands & Retailers
Ashley Alderson (The Boutique Hub)

(B) Protecting Your Creative Intelligence and Protecting Your Growing Brand with Trademarks, Copyrights and Licensing Agreements
“Mike Satterfield (CEO, Original Cowgirl Clothing)

11:00 AM Keynote Speaker #2
Building a Nimble Brand That Hears Today’s Consumer
Beth Cross (President, Ariat)
11:45 AM Lunch (Provided)
12:30 PM Brand Showcase
1:00 PM Keynote Speaker #3
Fundamentals of Inventory Management
Ritchie Sayner (Management One)
1:45 PM Afternoon Panel
What It Takes to Acquire Customers Today Through Social Media Strategy, Marketplaces, Influencers and Brand Collaborations
Jessie Jarvis (Influencer/The Boutique Hub)
Jane Kasper (Rural Haze)
Chad Riggins (Texas True Threads)
2:30 PM Afternoon Breakout Sessions:
(A) Sales Strategy Training to 10x Your Sales Rep’s & Retail Staff’s Success
Sara Burks
Ed Olvera (The Boutique Hub)

(B) Data is the New Black
Claire Buchanan (Pretty Pony)

3:15 PM Closing Keynote
Building a Dream Brand
Lorinda Van Newkirk
4:00 PM Sip, Shop & Social with Sponsors & Vendors
5:30PM Event Concludes

Ready to take charge and shape the future of the western retail industry?

Follow #WesternSummit for an inside scoop throughout the event!
We’ll be posting updates and new information as it’s released on both The Boutique Hub’s Instagram and on Western Lifestyle Retailer’s Instagram channels!

Where is #WesternSummit being held?

#WesternSummit will be held on January 10, 2019, at Denver’s Western and English Sales Association (WESA) Mart Building, in conjunction with WESA’s January Market (January 11-14).

Do I still need to register to attend WESA if I’m coming to #WesternSummit?

Yes. You can do so by visiting WESA’s website.

We will be assisting guests who do not qualify for WESA passes, and do not plan to stay for Market. Please contact us with questions.

How do I pick which Breakout Session I’ll be attending?

Good news! You don’t have to worry about it at all! You can pick you preferred breakout session on the day of the event.

Can my registration be refunded if my plans change?

Registrations are non-refundable, but they are fully transferable to another boutique owner, brand, etc. If you need to transfer your registration to someone else, please email us that information prior to December 20, 2018.

Is there a dress code to attend?

#WesternSummit dress code is “boutique casual”. We want you to be comfortable since you’ll be sitting most of the day, but we represent the western boutique and brand industry, so of course we want to see your personal style shine!

Where should I stay during #WesternSummit?

There are quite a few hotels in the area, and each hotel also has a complimentary shuttle service available that will take you to WESA’s Denver Mart building for #WesternSummit, and for WESA’s January Market (January 11-14).

To secure lodging for #WesternSummit, click here to see this list of Preferred Hotels.

We have been told that these rooms are going fast, so we recommend booking as soon as possible.

Can I bring my spouse/partner?

Of course! If your spouse would like to attend #WesternSummit, you will want to purchase a registration for them.

Are children allowed to come to #WesternSummit?

Due to our anticipation of selling out, children are welcome to attend #WesternSummit as long as they can sit on your lap; otherwise an additional registration will need to be purchased in order for them to attend.

Do I need to bring anything?

Food, beverages and snacks will be provided. We recommend bringing something to take notes, such as a notebook/pen, iPad/tablet, or laptop.

What if I cannot attend #WesternSummit? Is there a way to watch from home?

We are not offering a digital ticket option for #WesternSummit, so make plans to be in Denver!