The #WesternSummit is a one-day business growth conference for western industry business owners, brands and influencers, who are looking to increase their knowledge in marketing trends, growth strategy, and to connect with fellow leaders in the industry.

Proudly presented by The Boutique Hub and Western Lifestyle Retailer, this conference is a grassroots effort, including the industry’s leading businesses boutique owners, apparel, accessory, footwear and tack brands, designers, social media influencers and service providers.

Attendees will be able to hear from the industry’s leading companies, have access to hands-on training and strategy, collaborate and connect with other like-minded business owners, and set goals for the upcoming year.

#WesternSummit is a spin-off of The Boutique Summit, the retail boutique industry’s premier business conference, presented by The Boutique Hub.



Hear real life stories from boutique owners, fashion influencers, ecommerce experts, tack and apparel brands who started with a dream and created a western fashion empire!


Learn what strategies are working right now in the world of western retail, including in-depth sessions on e-commerce, Facebook advertising, in-store merchandising, social media, video, margins and more.


Expand your circle of collaborations, vendors, add tools to your arsenal, and find proven strategies that will grow your business to the next level and beyond!


Meet and share stories with other western boutique owners, apparel and accessory designers, fashion influencers and industry insiders to expand your collaborations and support network!






Boot Barn


The Boutique Hub


Rural Haze


Denim + Velvet


Rodeo Quincy


The Rusty Rose


The Boutique Hub


Fringe Scarves


Rachelle M Rustic House of Fashion


Buckin Wild Designs

Korie Lovette

Cotton & Rye Outfitters

Judy Stevens

Double D Western

Mary Landgrebe

Retail Inventory Solutions
Affiliate – Management One

Keith Mundee

American Hats

Ciera Elledge






The Western Summit is presented by The Boutique Hub, where the voice of the boutique fashion industry. It’s two-sided platform connects shoppers with boutiques they love around the world on a single platform, while also connecting the greater boutique community of boutique owners, brands, designers, influencers, and service providers. It’s two sides, Boutique. Style and The Boutique Hub: Business reach tens of thousands of consumers, boutique owners, and apparel brands online, and through the community’s events, blog, trainings, and online platform.

Western Lifestyle Retailer is a business publication that bridges the gap between fashion retailers and manufacturers of apparel, headwear, footwear, accessories, jewelry, gifts, and home décor. Whether a retail operation focuses on the Western market or is simply interested in differentiating its store by adding elements of traditional Western flair, Western Lifestyle Retailer provides a comprehensive look at the latest in Western fashion, as well as longstanding, traditional elements of Americana. Find it in print, digital and social media. It’s been influencing the industry since 2005.


#WesternSummit provides an unmatched opportunity to directly connect with more than 200 thriving, western boutique and brand owners in a intimate setting–an opportunity unlike any other.

Join us at #WesternSummit to fuel the recognition and connection to your brand in a forum that has never been offered before.

Partnership opportunities are still available!



#WesternSummit Location

Denver-Western and English Sales Association (WESA)
Denver Mart: 451 E. 58th Avenue, Denver, CO 80216
1-25 and 58th Avenue, Exit 215, just north of downtown Denver


Denver International Airport (DEN)

Hotels & Lodging

Click here to find a list of Preferred Hotels, all of which offer a complimentary shuttle to and from Denver Mart.
Hotel selection is first come, first serve.

Other options: AirBnb or VRBO 

7:30 AM Doors Open
8:15 AM Welcome Kick-off!
8:45 AM Opening Keynote with Ashley Alderson (The Boutique Hub)
9:30 AM Retail Success Panel
Andrea Glenn (The Rusty Rose)
Rachelle M. Wilde (Rachelle M. Rustic House of Fashion)
Shelby Lovelace (Buckin Wild Designs)
Judy Stevens (Double D Western)
10:15 AM Breakout Sessions #1:
(A) Deep Dive: Essential Retail Reports & How to Use Them  Mary Landgrebe (Affiliate – Management One)
(B) Maximizing Your Email Automations  Jane Kasper (Rural Haze)
(C) Why Merchandising Matters  Rachelle M. Wilde (Rachelle M. Rustic House of Fashion)
11:00 AM Keynote Speaker
Building the Brand: Meet Joey Austin & Hooey
11:45 AM Lunch (Provided)
12:30 PM Brand Showcase/Trend Talk
Main Sponsor Trend Talk Show  Kathryn Barkey & Sara Burks
1:00 PM Marketing 2020: What You Need to Know
Isha Nicole (Boot Barn)
Janzen Tew (Denim + Velvet)
Cory Wiese (YETI)
Moderator: Dru Stew
1:45 PM Breakout Sessions #2
(A) Launching Your Own Line: From Mind to Market  Quincy Eldridge (Rodeo Quincy), Korie Lovette (Cotton & Rye Outfitters), Amy Moorhouse (Moorhouse Consulting), Jodi Hendrickson (Fringe Scarves)
(B) Critical Culture: How to Build, Motivate & Retain Your Staff  Sara Burks (The Boutique Hub)
2:30 PM Breakout Sessions #3:
(A) CommentSold: Maximizing Video Selling in Social Media  Ciera Elledge (CommentSold)
(B) Facebook Workshop: The Most Important Ads to Run Daily  Ashley Alderson (The Boutique Hub)
3:15 PM Closing Keynote: “Good, Better, Best, Never Let it Rest”
Keith Mundee (American Hats)
4:00 PM Sip, Shop & Social with Sponsors & Vendors
5:30PM Event Concludes

Ready to take charge and shape the future of the western retail industry?

Follow #WesternSummit for an inside scoop leading up to & during the event!
We’ll be posting updates and new information as it’s released on both The Boutique Hub’s Instagram and on Western Lifestyle Retailer’s Instagram channels!

Where is #WesternSummit being held?

#WesternSummit will be held on January 9, 2020, at Denver’s Western and English Sales Association (WESA) Mart Building, in conjunction with WESA’s January Market (January 10-13).

Do I still need to register to attend WESA if I’m coming to #WesternSummit?

Yes. You can do so by visiting WESA’s website.

We will be assisting guests who do not qualify for WESA passes, and do not plan to stay for Market. Please contact us with questions.

How do I pick which Breakout Session I’ll be attending?

Good news! You don’t have to worry about it at all! You can pick you preferred breakout session on the day of the event.

Can my registration be refunded if my plans change?

Registrations are non-refundable, but they are exchangeable AT FACE VALUE up until December 20, 2019. Please email [email protected] if your plans change and you have done an exchange.

Is there a dress code to attend?

#WesternSummit dress code is “boutique casual”. We want you to be comfortable since you’ll be sitting most of the day, but we represent the western boutique and brand industry, so of course we want to see your personal style shine!

Where should I stay during #WesternSummit?

There are quite a few hotels in the area, and each hotel also has a complimentary shuttle service available that will take you to WESA’s Denver Mart building for #WesternSummit, and for WESA’s January Market (January 10-13).

To secure lodging for #WesternSummit, click here to see this list of Preferred Hotels.

We have been told that these rooms are going fast, so we recommend booking as soon as possible.

Can I bring my spouse/partner?

Of course! If your spouse would like to attend #WesternSummit, you will want to purchase a registration for them.

Are children allowed to come to #WesternSummit?

Due to our anticipation of selling out, children are welcome to attend #WesternSummit as long as they can sit on your lap; otherwise an additional registration will need to be purchased in order for them to attend.

Do I need to bring anything?

Food, beverages and snacks will be provided. We recommend bringing something to take notes, such as a notebook/pen, iPad/tablet, or laptop.

What if I cannot attend #WesternSummit? Is there a way to watch from home?

We are not offering a digital ticket option for #WesternSummit, so make plans to be in Denver!