#WesternSummit is a first-of-its-kind conference for the boutique industry, that allows attendees to build collaborations and partnerships, engineer strategies to enhance their business, and re-ignite the passion for their business!

Proudly presented by The Boutique Hub and Western Lifestyle Retailer.

The #WesternSummit is a one-day business growth conference for western industry business owners, brands and influencers, who are looking to increase their knowledge in marketing trends, growth strategy, and to connect with fellow leaders in the industry.

Proudly presented by The Boutique Hub and Western Lifestyle Retailer, this conference is a grassroots effort, including the industry’s leading businesses boutique owners, apparel, accessory, footwear and tack brands, designers, social media influencers and service providers.

Attendees will be able to hear from the industry’s leading companies, have access to hands-on training and strategy, collaborate and connect with other like-minded business owners, and set goals for the upcoming year.

#WesternSummit is a spin-off of The Boutique Summit, the retail boutique industry’s premier business conference, presented by The Boutique Hub.


The Western Summit is presented by The Boutique Hub, where the boutique community connects. The Hub is a two-sided platform that introduces shoppers to boutiques from around the world, while connecting the greater boutique community of boutique owners, brands, designers, fashion influencers and service providers for growth, learning and collaborations.

The Hub’s two sides, #BoutiqueStyle and #BoutiqueBusiness, reach tens of thousands of consumers, boutique owners and apparel brands daily.

Western Lifestyle Retailer is a business publication that bridges the gap between fashion retailers and manufacturers of western-oriented apparel, headwear, footwear, accessories, jewelry, gifts, home décor and other Western lifestyle products. Whether a retail operation focuses on the Western market or is simply interested in differentiating its store by adding elements of traditional Western flair, Western Lifestyle Retailer provides a comprehensive look at the latest and greatest in Western fashion, as well as longstanding, traditional elements of Americana.

Western Lifestyle Retailer keeps retail store owners and buyers in touch with coming trends by offering a sneak peek at the hottest new products and informing them of the latest innovative merchandising and cost-saving strategies—strategies that bring a positive impact to the all-important bottom line. Find it in print, digital and social media.


Hear real life stories from boutique owners, fashion influencers, ecommerce experts, tack and apparel brands who started with a dream and created a western fashion empire!


Learn what strategies are working right now in the world of western retail, including in-depth sessions on e-commerce, Facebook advertising, in-store merchandising, social media, video, margins and more.


Expand your circle of collaborations, vendors, add tools to your arsenal, and find proven strategies that will grow your business to the next level and beyond!


Meet and share stories with other western boutique owners, apparel and accessory designers, fashion influencers and industry insiders to expand your collaborations and support network!

Ashley Alderson

Ashley Alderson

Founder, CEO
The Boutique Hub
Dan Costa

Dan Costa

Noble Outfitters
Sonny Williams

Sonny Williams

Senior Digital Strategist
Cowboy Publishing Group
Keith Mundee

Keith Mundee

American Hat Company
Lindsay Perraton

Lindsay Perraton

Director of Marketing
Kimes Ranch Jeans
Kelli Buckley

Kelli Buckley

Marketing Manager
Austin Laramore

Austin Laramore

Vice President
Chute Help
Rikki Ruiz

Rikki Ruiz

The Frosted Cowgirls
Allie King

Allie King

Marketing Manager
Outback Trading Company
Joli Beebe

Joli Beebe

Crazy Consuela
Alisha Smith Kurtz

Alisha Smith Kurtz

Woolies Quality Clothier
Dale Brisby

Dale Brisby

Legend & Owner
LaDane Smith

LaDane Smith

Brand Manager
Miss Macie Boots
David Wechsler

David Wechsler

Principal & Founder
Compass Group, Ltd.
Sara Burks

Sara Burks

Director of Education & Partnerships
The Boutique Hub
Molly Wagner

Molly Wagner

Independent Consultant
Mike Satterfield

Mike Satterfield

Original Cowgirl Clothing Co.
Randy Quartieri

Randy Quartieri

Another Perfect Day Films

Additional Speaker Announcements Coming Soon!

Interested in speaking at #WesternSummit in 2019 or at future events?
Email us and tell us about your story or your expertise!





#WesternSummit provides an unmatched opportunity to directly connect with more than 150 thriving, western boutique and brand owners in a intimate setting–an opportunity unlike any other.

Join us at #WesternSummit to fuel the recognition and connection to your brand in a forum that has never been offered before.

Partnership opportunities are still available!

Thank You to all of our 2018 #WesternSummit Sponsors!

Espuela Design Co | The Boutique Hub

#WesternSummit Location

Denver-Western and English Sales Association (WESA)
Denver Mart: 451 E. 58th Avenue, Denver, CO 80216
1-25 and 58th Avenue, Exit 215, just north of downtown Denver


Denver International Airport (DEN)


Click here to find a list of Preferred Hotels, all of which offer a complimentary shuttle to and from Denver Mart.
Hotel selection is first come, first serve.

Thursday, Jan. 11 Session Title Speaker
8:30 AM #WesternSummit Welcome Ashley Alderson (The Boutique Hub) & Kami Peterson (Western Lifestyle Retailer)
8:40 AM Welcome to WESA  Gerald Adame, President of WESA
9:00 AM What’s Trending in 2018 Marketing and Business Drew Stu, Mike Satterfield, Shane Holmen, Rikki Ruiz
10:00 AM Building a Brand Dan Costa (Noble Outfitters)
11:00 AM A: Making it Personal; The Personality Behind Your Brand Dru Stewart (DruStew)
B: Brands – How to Reach the New Age of Retailer Joli Beebe (Crazy Consuela) + LaDane Smith (Miss Macie)
C: Margins & Buying for Retailers David J. Wechsler (Principal & Founder, Compass Group Ltd.)
1:00 PM Using Social Media to Turn Pro Dale Brisby (Dalewear)
2:00 PM Working with Influencers and Endorsees Lindsay Perraton, Alisha Kurtz, Austin Laramore, Kelli Buckley, Allie King
3:00 PM A: Social Media 101 Sonny Williams (Western Horseman)
B: Video (Beginner & Advanced) Randy Quartieri (Dale Brisby, Another Perfect Day Films)
C: Mastering Omni Channel Retail Experiences Ashley Alderson & Sara Burks (The Boutique Hub)
4:00 PM Why Shoppers Buy Keith Mundee (President, American Hat Company)
5:00 – 6:30 PM Sip, Shop & Social with our #WS Sponsors & Vendors

Ready to take charge and shape the future of the western retail industry?

Follow #WesternSummit for an inside scoop throughout the event!
We’ll be posting updates and new information as it’s released on both The Boutique Hub’s Instagram and on Western Lifestyle Retailer’s Instagram channels!

Where is #WesternSummit being held?

#WesternSummit will be held on January 11, 2018, at Denver’s Western and English Sales Association (WESA) Mart Building, in conjunction with WESA’s January Market (January 12-15).

Do I still need to register to attend WESA if I’m coming to #WesternSummit?

Yes. You can do so by visiting WESA’s website.

We will be assisting guests who do not qualify for WESA passes, and do not plan to stay for Market. Please contact us with questions.

How do I pick which Breakout Session I’ll be attending?

As it gets closer to #WesternSummit, we will be sending out an email to all those who have registered. The email will include a link, where you will be able to select your Breakout Session preferences.

Can my registration be refunded if my plans change?

Registrations are non-refundable, but they are fully transferable to another boutique owner, brand, etc. If you need to transfer your registration to someone else, please email us that information prior to December 31, 2017.

Is there a dress code to attend?

#WesternSummit dress code is “boutique casual”. We want you to be comfortable since you’ll be sitting most of the day, but we represent the western boutique and brand industry, so of course we want to see your personal style shine!

Where should I stay during #WesternSummit?

There are quite a few hotels in the area, and each hotel also has a complimentary shuttle service available that will take you to WESA’s Denver Mart building for #WesternSummit, and for WESA’s January Market (January 12-15).

To secure lodging for #WesternSummit, click here to see this list of Preferred Hotels.

We have been told that these rooms are going fast, so we recommend booking as soon as possible.

Can I bring my spouse/partner?

Of course! If your spouse would like to attend #WesternSummit, you will want to purchase a registration for them.

Are children allowed to come to #WesternSummit?

Due to our anticipation of selling out, children are welcome to attend #WesternSummit as long as they can sit on your lap; otherwise an additional registration will need to be purchased in order for them to attend.

Do I need to bring anything?

Food, beverages and snacks will be provided. We recommend bringing something to take notes, such as a notebook/pen, iPad/tablet, or laptop.

What if I cannot attend #WesternSummit? Is there a way to watch from home?

We are not offering a digital ticket option for #WesternSummit, so make plans to be in Denver!