The #WesternSummit is a one-day business growth conference for western industry business owners, brands and influencers, who are looking to increase their knowledge in marketing trends, growth strategy, and to connect with fellow leaders in the industry.
Proudly presented by The Boutique Hub and Western Lifestyle Retailer, this conference is a grassroots effort, including the industry’s leading businesses boutique owners, apparel, accessory, footwear and tack brands, designers, social media influencers and service providers.
Attendees will be able to hear from the industry’s leading companies, have access to hands-on training and strategy, collaborate and connect with other like-minded business owners, and set goals for the upcoming year.
#WesternSummit is a spin-off of The Boutique Summit, the retail boutique industry’s premier business conference, presented by The Boutique Hub.
The Western Summit is presented by The Boutique Hub, where the boutique community connects. The Hub is a two-sided platform that introduces shoppers to boutiques from around the world, while connecting the greater boutique community of boutique owners, brands, designers, fashion influencers and service providers for growth, learning and collaborations.
The Hub’s two sides, #BoutiqueStyle and #BoutiqueBusiness, reach tens of thousands of consumers, boutique owners and apparel brands daily.
Western Lifestyle Retailer is a business publication that bridges the gap between fashion retailers and manufacturers of western-oriented apparel, headwear, footwear, accessories, jewelry, gifts, home décor and other Western lifestyle products. Whether a retail operation focuses on the Western market or is simply interested in differentiating its store by adding elements of traditional Western flair, Western Lifestyle Retailer provides a comprehensive look at the latest and greatest in Western fashion, as well as longstanding, traditional elements of Americana.
Western Lifestyle Retailer keeps retail store owners and buyers in touch with coming trends by offering a sneak peek at the hottest new products and informing them of the latest innovative merchandising and cost-saving strategies—strategies that bring a positive impact to the all-important bottom line. Find it in print, digital and social media.
Hear real life stories from boutique owners, fashion influencers, ecommerce experts, tack and apparel brands who started with a dream and created a western fashion empire!
Learn what strategies are working right now in the world of western retail, including in-depth sessions on e-commerce, Facebook advertising, in-store merchandising, social media, video, margins and more.
Expand your circle of collaborations, vendors, add tools to your arsenal, and find proven strategies that will grow your business to the next level and beyond!
Meet and share stories with other western boutique owners, apparel and accessory designers, fashion influencers and industry insiders to expand your collaborations and support network!
#WesternSummit provides an unmatched opportunity to directly connect with more than 150 thriving, western boutique and brand owners in a intimate setting–an opportunity unlike any other.
Join us at #WesternSummit to fuel the recognition and connection to your brand in a forum that has never been offered before.
Thank You to all of our 2018 #WesternSummit Sponsors!
Denver-Western and English Sales Association (WESA)
Denver Mart: 451 E. 58th Avenue, Denver, CO 80216
1-25 and 58th Avenue, Exit 215, just north of downtown Denver
Denver International Airport (DEN)
Click here to find a list of Preferred Hotels, all of which offer a complimentary shuttle to and from Denver Mart.
Hotel selection is first come, first serve.
|Thursday, Jan. 11||Session Title||Speaker|
|8:30 AM||#WesternSummit Welcome||Ashley Alderson (The Boutique Hub) & Kami Peterson (Western Lifestyle Retailer)|
|8:40 AM||Welcome to WESA||Gerald Adame, President of WESA|
|9:00 AM||What’s Trending in 2018 Marketing and Business||Drew Stu, Mike Satterfield, Shane Holmen, Rikki Ruiz|
|10:00 AM||Building a Brand||Dan Costa (Noble Outfitters)|
|11:00 AM||A: Making it Personal; The Personality Behind Your Brand||Dru Stewart (DruStew)|
|B: Brands – How to Reach the New Age of Retailer||Joli Beebe (Crazy Consuela) + LaDane Smith (Miss Macie)|
|C: Margins & Buying for Retailers||David J. Wechsler (Principal & Founder, Compass Group Ltd.)|
|12:00 PM||LUNCH + ROUNDTABLES|
|1:00 PM||Using Social Media to Turn Pro||Dale Brisby (Dalewear)|
|2:00 PM||Working with Influencers and Endorsees||Lindsay Perraton, Alisha Kurtz, Austin Laramore, Kelli Buckley, Allie King|
|3:00 PM||A: Social Media 101||Sonny Williams (Western Horseman)|
|B: Video (Beginner & Advanced)||Randy Quartieri (Dale Brisby, Another Perfect Day Films)|
|C: Mastering Omni Channel Retail Experiences||Ashley Alderson & Sara Burks (The Boutique Hub)|
|4:00 PM||Why Shoppers Buy||Keith Mundee (President, American Hat Company)|
|5:00 – 6:30 PM||Sip, Shop & Social with our #WS Sponsors & Vendors|
#WesternSummit will be held on January 11, 2018, at Denver’s Western and English Sales Association (WESA) Mart Building, in conjunction with WESA’s January Market (January 12-15).
As it gets closer to #WesternSummit, we will be sending out an email to all those who have registered. The email will include a link, where you will be able to select your Breakout Session preferences.
Registrations are non-refundable, but they are fully transferable to another boutique owner, brand, etc. If you need to transfer your registration to someone else, please email us that information prior to December 31, 2017.
#WesternSummit dress code is “boutique casual”. We want you to be comfortable since you’ll be sitting most of the day, but we represent the western boutique and brand industry, so of course we want to see your personal style shine!
There are quite a few hotels in the area, and each hotel also has a complimentary shuttle service available that will take you to WESA’s Denver Mart building for #WesternSummit, and for WESA’s January Market (January 12-15).
To secure lodging for #WesternSummit, click here to see this list of Preferred Hotels.
We have been told that these rooms are going fast, so we recommend booking as soon as possible.
Of course! If your spouse would like to attend #WesternSummit, you will want to purchase a registration for them.
Due to our anticipation of selling out, children are welcome to attend #WesternSummit as long as they can sit on your lap; otherwise an additional registration will need to be purchased in order for them to attend.
Food, beverages and snacks will be provided. We recommend bringing something to take notes, such as a notebook/pen, iPad/tablet, or laptop.
We are not offering a digital ticket option for #WesternSummit, so make plans to be in Denver!