The countdown to Christmas has begun and Pink Friday will be here before you know it. Are you ready #BoutiqueBoss?! We’ve got 5 critical tips for your holiday sales to help you make it your best year yet!
Critical Holiday Tips:
1. TRAIN YOUR STAFF
I get it, you are probably just thankful for the help…..calling anyone….everyone.
But think about this whether you are online or brick and mortar. What if your lowest-performing staff person could perform at the rate of your highest achiever?
What is the financial difference in what they each are able to bring to the business?
For most of you, there is a wide gap that when filled could mean the difference between a good season with a record year. So the question remains, are you really training your staff or throwing them to the wolves?
Training Program Essentials:
The Container Store notably trains its staff for 167 hours before turning them loose. So let’s start there, what is your training program?
Make sure it covers;
- Operations
- Daily duties
- How you measure success
- Weekly product knowledge
- How to serve the customer by asking the RIGHT questions. No more ‘can I help you find something today?” Nope.
Does your team know the ultimate end goal and how to get there?
Weekly Team Meetings
Your weekly team meetings can bring your team up to speed on what’s new this week, how they are contributing to the goal, and what’s new this week that they need to know to be successful.
Your weekly meetings can also educate your team on new ways to sell this season:
– What key gift ideas do you have in store? Does your staff know about them or how to suggest them? Have they been running your social media to highlight gift ideas and make decisions easy for your customers?
– What are your layaway policies, return policies, gift wrap, shipping, or specials? Keep your . team up to date weekly on what’ happening in the store.
– Are they empowered to also come up with ideas? As they demonstrate leadership, how are they rewarded with new responsibility? Build them up!
2. KEEP IT SIMPLE
Your customer has less than one second to decide if she will read further in what you are posting or saying. That’s not enough time for you to list out a handful of offers spread across 4 days.
What are your biggest offers and how can you make them the clearest to consumers?
Whether it’s your offers or even the simple gift ideas you have pre-planned for them, the less your customer really has to think about her purchases, the more you’ll be able to move.
Having pre-packaged teacher gifts, babysitter gifts, and gifts for administrative staff ready to go so they are an easy add-on or an email you send to community locals to have delivered to other places of business.
Pre-set bundle ideas for the men in your customer’s lives also make it simple to rack up big sales. Give them three options, the $75 bundle, $150 bundle, and $300 bundle. Give them an option of what will be included, and then fulfill them as they come through with similar products that are still in stock so your inventory can be flexible.
The easier, the better for you and your customer.
3. PROFIT vs SALES – Grow what Matters!
We each have a choice when it comes to promotions. Are we most concerned with growing our gross sales and turn…or are we concerned with being most profitable with the great turn?
I hope for your bank account’s sake, it’s building long-term profitability in your business. So as you promote your Holiday seasonal events and promotions, make sure you are offering the carrot that brings in traffic and turns merchandise but doesn’t give away the entire farm in the process
Blanket sales across your whole store take unnecessary discounts on merchandise that would otherwise move on its own.
While featuring specific categories or brands with big offers will generate interest and excitement driving traffic and sales, your full-price merchandise sells as an add-on.
Taking discounts at checkout for one item, or offering greater discounts with a higher total sales volume helps ensure that you are creating promotions that drive multiple products per transaction instead of cherry-picking your best pieces only.
The great part about the 4th quarter is that your customer is ready to buy and that big offer isn’t always what makes the decision.
4. IT’S ABOUT THE EXPERIENCE
Holidays are the perfect time to serve two special customers.
- Existing customers who already trust you, to give them extra value and support this season that they deserve. You may already know what they need ahead of time and can suggest it to them. This is also your chance to reward them as VIPs and make them feel special. Remember, 80 percent of your revenue comes from 20 percent of your list.
- New Customers who are just trying you out for the first time to fill their Holiday needs, but also see if you are the right fit. This is the prime time to WOW them with an experience they will not forget in January when they are ready to shop again.
Customers don’t remember the products they buy, they remember the experiences they had.
How did you make them feel?
What was your follow up like?
Did you have a return policy that supported them or angered them?
Did you provide an experience that made gift giving easy?
How will they compare their time shopping with you to other retail experiences they’ve had?
What will they remember about you?
5. GET PERSONAL.
We feel the most sentimental during the Holiday season. Customers could be feeling gratitude, thankfulness and joyful memories from childhood.
Or for some, the Holidays are a difficult time. A season of loneliness and loss.
No matter where your customers are on the spectrum, this is the season for human connection. Your opportunity to assure them that they are doing business with a real person who understands them, not just an online clothing store.
Here is your chance to be real.
Invite them to a charity event.
Host a recipe exchange.
Run an ugly sweater contest.
Share family photos and remember loved ones no longer with us.
Remember, sales are great and keep us in business, but how we make our customers feel is what matters most at the end of the day and keeps them coming back for more!
How will you maximize your Holiday Season?
Free Holiday Tip Guide
This holiday season could turn out to be one of the most important and pivotal in the history of retail business.
The Boutique Hub has created a bundle of FREE tools to help you make the most of this holiday season.
Download 15 Boutique Holiday Marketing Strategies FREE Guide
Holiday Marketing Masterclass
Ready to double your Holiday Sales this year with a proven strategy? Over 1000 retailers & product-based businesses are using this premium Holiday training to grow their business at a record rate.
Join us inside of the Masterclass HERE.
Are you a member of The Boutique Hub?
Check out more of our Holiday tips weekly in our Member’s Support Group and in our extensive boutique owner training library! Join us here.
- #809: How to Win with Ads in the New Algorithm EraMarketing has completely changed—and most boutique owners are still using strategies that no longer work. Ashley Alderson sits down with Zoe Spencer, one of the lead coaches inside Boutique Hub Black, to break down what’s actually driving growth right now—from content and ads to SEO and website strategy. This conversation pulls back the curtain on… Read more: #809: How to Win with Ads in the New Algorithm Era
- Five Minute Friday (Couch Conversations): What is a Boutique?
In this Couch Conversation, Ashley and Sara dive into the heart behind boutique businesses — what sets them apart, why they still matter in today’s world, and how boutique owners can confidently respond to the doubt and noise around them. - Stop Going Live for Views. Start Going Live for Revenue.
You know that feeling… you go live, the views are high, the comments are rolling—and then you check your sales and they don’t match the energy. It’s frustrating, but it’s also the reality most boutique owners face. The truth? Views don’t build your business—revenue does. The boutiques that consistently sell out aren’t going live for attention. They’re going live with a plan. From a strong first 60 seconds to clear calls to action and intentional follow-up, every part of their live is designed to convert—not just entertain. Because live selling isn’t just content… it’s your storefront. - The Truth About Slow Summer Sales (And What Smart Retailers Are Doing Instead)
If sales start to feel slower and your usual marketing isn’t hitting the same, you’re not alone. Seasonal shifts can impact traffic, engagement, and buying behavior more than most retailers expect. The good news? This is the perfect time to reset your strategy, refine what’s working, and build momentum for the months ahead. In this blog, we break down what’s really happening and how to turn a slower season into a smarter one. - #808: Shopify Best Practices for Boutique Owners
Most boutique owners are pouring money into ads expecting more sales — but if your website isn’t built to convert, you’re just paying to lose customers. Ashley Alderson sits down with Dylan Welling, Shopify expert and ad strategist inside of Boutique Hub Black, to break down what actually drives conversions online — and the biggest… Read more: #808: Shopify Best Practices for Boutique Owners
