I’m joined for another edition of our special 10 Year Anniversary Series by Megan Randig, the co-owner of Mezoozah Boutique and an early adopter of The Boutique Hub!
Since buying the business with her mom 10 years ago, Megan has expanded Mezoozah from a home and gift line to a full-scale boutique — selling everything from décor and gifts to apparel and accessories to kids, both in-store and online.
Today Megan talks about analyzing your business and making the big changes necessary to take it to the next level, as well as her market buying strategies, approach to collections, social media, seasonal promotions and creating life balance (which boils down to having processes in place and a team that you trust).
TAKE NOTE: It’s Holiday Week on Hubventory! Be sure to check out the special deals and discounts on holiday inventory available this week only on Hubventory.com.
Resources Featured In This Episode:
- Mezoozah: Website | Facebook | Instagram | Pinterest
- The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
- Ashley Alderson: Instagram
- Boutique Hub Black
- The Boutique Hub Membership
- Hubventory.com
>>How to Analyze and Elevate Your Business – LISTEN NOW ON iTunes <<
>>How to Analyze and Elevate Your Business – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the episode on YouTube:
What You’ll Learn From How to Analyze and Elevate Your Business
- Looking at your business analytically and identifying opportunities for growth
- Dialing into your costumer and niche
- Planning collections and seasons
- Content planning and seasonal promotions
- How to approach buying at markets
- What to look for in team members
- Pitfalls to avoid as your business evolves
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: August 15th, 2023
Do you love the details of Mastering The Mega Boutique? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Slow Sales? Ask These 5 Why’s Before You Panic
Is your cash flow feeling tight but you’re still not paying yourself? In this episode of Five Minute Friday, Sara breaks down one of the most common retail traps: tying up cash in things that don’t bring you a return. From unnecessary trips to market to unused apps, pretty packaging, and impulse inventory buys, these hidden money leaks could be holding your business (and paycheck!) back. - The Power of Story, Style, and Sisterhood in Boutique RetailEver wonder what it takes to turn a family passion into a thriving business? Join us as we chat with Kasey & Kaitlyn Widmyer, the dynamic duo behind Marmalade, a boutique inspired by their mother, Marie Widmeyer, and her fashion dreams. From childhood lessons to steering the business through the storms of the 2007-2008 recession, they share how these experiences crafted their resilience and work ethic. Get ready to be inspired as they recount their journey from playtime in the boutique aisles to orchestrating its expansion after college, proving that perseverance and adaptability can indeed breed success even in the most challenging economies.
- Back to School Marketing Ideas
Back to school season is the second busiest shopping season of the year! How are you going to capitalize this year? This time of year is going to be here before we know it, so its time to get busy prepping! Back to school time is a perfect opportunity to host an event or run a sale to attract new customers for the busy shopping season. Lets get into our top back to school marketing ideas!
