Who We Are

The Boutique Hub is the world’s largest boutique industry community, connecting boutique retailers, e-commerce retailers, wholesale brands, product makers, and industry services and experts. The Hub provides daily connection, strategy, training, wholesale shopping, live events, and a voice for the boutique industry.

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Wholesale Brands
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US States
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Boutique Shoppers
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Share ideas with vetted and serious boutique owners and wholesale brands daily in the spirit of Community over Competition

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Shop vetted and trusted wholesale brands who excel in the boutique market through our wholesale platform and Facebook groups. Get the latest arrivals, exclusive deals, and private experiences at market just for Hub members.


Access hundreds of trainings for all levels of business, daily content calendars, social media engagement libraries, and guest experts with live trainings weekly.

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Find an accountability buddy (we call them Boutique Besties!) and begin to implement our tips & trainings that will help you grow your business & improve your mindset.

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Use our negotiated perks and discounts on resources, services, and wholesale brands you shop daily.

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Whether it's with our direct contacts at USPS, apparel markets, or titans of the industry, The Hub is a voice for the change needed in our industry today.

What we do


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The Boutique Hub is a one of a kind community that helps online boutiques and brick and mortar boutiques connect. One simple community that meets your needs on a daily basis. Your questions will be heard and your struggles solved. No matter the size of your boutique, the discounts, education, experts, and social media strategy will grow your boutique today.

"The Hub is a place we can come together and support one another. We can teach one another, learn together, and build our business as a community"

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Yearly Membership

Save $120 by joining yearly!
$ 29
Per Month (Billed Yearly)

Monthly Membership

Every tool you need, in one place.
$ 39
Per Month


Looking to dive deeper into a subject? We’ve got you covered with courses that cover everything from Instagram to holiday marketing. And we’re always creating more with YOU in mind.


If you’ve been to one of our events, you know that the energy in the room is contagious and indescribable. Ready to get that spark back? Join us at one of our events.

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Our Team

Meet the team behind the boutique hub, sharing a passion for retail and changing the lives of business owners every day.

Ashley Alderson

Founder & CEO

Hailing from North Dakota where her nearest shopping opportunity was over 300 miles away, Ashley Alderson longed for a place online to find and shop the boutiques she loved all over the country, together in one place.

“There must be a place for shoppers like me who love boutiques to find them all — and a place boutique owners themselves can connect to find resources & grow,” Ashley thought.

Ashley’s background in business, marketing, and economic development fueled the desire to simply make life easier for small businesses by providing them training, exclusive savings, events, and wholesale shopping, in one simple place. And all in the name of COMMUNITY over COMPETITION since 2013.

Today, The Boutique Hub & Shop The Best Boutiques are the central connection point for the retail industry, providing a daily membership packed with resources, live events, signature courses, wholesale shopping, daily networking and a consumer facing marketplace for boutiques.

Ashley is a wife, busy momma of 3, jewelry junkie, barrel racer, cancer survivor, basketball fan, speaker of sarcasm, and heart for those with a dream.

Beth is a longtime supporter of boutiques and small communities, which is why she is a perfect fit for her position. As one of the Hub's OG's, Beth has seen it all & is the glitter glue that keeps it all together. This girl loves working behind-the-scenes, but when she isn't, you may see her breaking out into dance, drinking a margarita, or asleep if it's after 9pm.

Beth Leahy


Eric has always believed in The Boutique Hub's mission, and when the opportunity presented itself, he joined his wife Ashley as an official team member at The Hub. He has the "helper" mentality and is always looking for ways to secure long-term growth for the company.

Eric Alderson


Ben leads our development team, building the digital tools to run our community and wholesale platform. When he's not coding or talking about code, you'll find him hiking and biking the Great Lakes.

Ben Holmen


Sara has been in the boutique industry for over 20 years and has a Master’s in Business Administration. As The Boutique Hub’s Director of Education, she will share her practical knowledge of the boutique business with Hub members. On top of her boutique experience, Sara is a rodeo coach, started a jewelry brand, is a wife, and a mom of two girls.

Sara Burks


Marisa is your go-to for all things Customer Service related. As a former boutique owner herself and one of the first members of The Hub, she’s excited to be a part of assisting the team and our members in this #boutiquecommunity



Former award-winning boutique owner and original member of the Hub, Shannon has a passion for all things social media and unique marketing tactics. She is the brain-child behind the Small Business Marketing Bundle, Social Sunday and Instagram Ignite Masterclass. Shannon is a mother of three, lover of all things colorful and music trivia obsessed.



Jeff's unofficial title is "Digital Marketing Unicorn" because he has skills & knowledge that we didn't even know existed! When he's not exploring new marketing avenues, you can find him running, drinking whiskey, speaking sarcasm, or spending time with his wife & son.



Samantha is the Wholesale Account Representative at The Hub. She helps Brands navigate the wholesale market by connecting them with vetted retailers, sharing industry-specific tools, and curating a community of peers in business. She brings a unique perspective to the Hub that comes from her experience as a designer/owner of an apparel line and sales representative in an apparel showroom at the Dallas Market Center.

Samantha Conner

Director of Wholesale

Born and raised in Los Angeles, Alistair became a graphic design professional in Philadelphia and is now artfully living in Paris. She places emphasis on the sense of beauty in artistry over commerciality, all while navigating the visual components that play into a creative and entrepreneurially minded industry. She’s worked in fashion for the majority of her career, has a husky dog, loves art and is excited to contribute all things aesthetically pleasing.

Alistair Schreiber

Branding and Graphic Designer

Elizabeth grew up in Lawrence, Kansas and recently graduated from the University of Kansas and she just moved to Rhode Island! She graduated with a Visual Communications degree with an emphasis on publications, but loves all design that is colorful and human-centered. When not at work, you'll find her running, exploring her new city, and binge-watching shows from the 90s.

Elizabeth Mullins

Jr. Graphic Designer

Charlee is a Content Coordinator at the Hub living in Los Angeles, California. She helps to manage and curate content for the Hub’s social media platforms, and she also curates blog content. When she’s not working with the Hub, you can find her being the best dog mom, shopping, or trying out a new recipe in the kitchen!

Charlee Johnston

Marketing Projects Manager

James is from Cincinnati, Ohio and has been teaching himself web development for the past 10 years. He joined the Boutique Hub in 2021. His background is in healthcare as a Medical Lab Supervisor. When not coding, he enjoys reading and hanging out with his family.

James Allen

Web Developer

Maya is a wholesale brand representative at the Hub. Maya spent the early years of her career working in New York City for high fashion brands. Throughout her career, Maya has experience being a designer/owner of an apparel line, a stylist, an account executive, and a sales representative in apparel showrooms. Her passion in this industry is assisting brands and boutique owners in finding the right product mix for their clients in turn, helping them exceed their goals. Currently, Maya is based in Atlanta and when she is not working on the Hub, she is busy being a Mama to her little boy.

Maya Mitchell

Wholesale Account Manager - East Area

Phoebe Groceman

Located in Kansas City, Missouri Phoebe is The Boutique Hub’s Membership Representative. She is on the wholesale team with Samantha and Maya! When Phoebe is not at markets she loves to explore new cities, visit friends and spend time with her family!

Phoebe Groceman

Membership Representative

Nathan Morgan

Nathan lives in Greenville, South Carolina and has been a developer since 2010. He enjoys helping people, solving problems, and producing clean code. When not coding, he enjoys reading, building puzzles, and spending time with family.

Nathan Morgan

Web Developer

Samantha Pfaff

Samantha Pfaff is the Community Moderator for the Hub and is located in small town Davie County, North Carolina. She has a huge heart for people and feel that community is the best way to serve so she is in charge of taking care of our member activity within our Facebook Groups. With an extensive background of live selling and social strategies, she brings a plethora of knowledge to the table.

Samantha Pfaff

Community Moderator

Nicole is a former boutique owner of 10+ years and a Hub Member since the very beginning! Nicole studied Fashion Design in NYC, she interned for companies such as Fendi, Marchesa and Tommy Hilfiger. Before leaving NYC to start her business, Nicole worked several seasons of NY Fashion Week and wrote trend reports for a buying office. Her role at the Boutique Hub is to help members understand all that’s available with their membership. She is extremely passionate about helping business owners determine what success looks like for them, she is always ready to answer any questions you have! She and her husband live in Delaware with their three kids.

Nicole Palmer

Member Experience Specialist

Scarlett is a Digital Project Manager at the Hub. An advocate for efficiency and streamlined processes, she ensures projects progress smoothly and stay organized. Outside of work, Scarlett enjoys horseback riding, hitting the gym and spending time with her family.

Scarlett Murphy

Digital Project Manager

Hi, I'm Megan! I have been in the fashion world the last 5 years, and I knew when I decided to close my own boutique that I wanted to continue to be a part of this industry. I am so excited to be on the Membership Team here at The Hub and to help you achieve your goals as a boutique owner! 3 fun facts about me: I am a mom to 4 kiddos and for some reason this always shocks people, haha! 😉 I love all things True Crime. I sing on the Worship Team at my church.

Megan Crabtree

Membership Representative

I'm Bridee Burks, I am a customer service intern here at The Boutique Hub. I am a freshman in college at Idaho State University. I am studying communications while also playing basketball. I love to spend time with my friends and family. I'm m always on the go but love to sit down with a good book!

Bridee Burks


How did The Boutique Hub get started?

Get to know us even more on our YouTube Channel to watch behind the scenes at past events, find tips and trainings, and get to know our community.


The Boutique Hub is for all boutique types: apparel, accessories, beauty, decor, and with all selling types from e-commerce, brick and mortar, mobile to social. We do require that all members are a legally operational business including tax id and sales tax permit information. Models such as buy-in-groups are not allowed inside the Hub. We reserve the right to approve or deny any member as we see fit for the integrity of the community. Oh ya, and if you’re mean or don’t like to have fun, you’ll have to go.

If you sell wholesale goods to boutique retailers, we’d love to meet you! We are looking for brands with great reputations, that have been in business for at least 2 months’ time with the quality of their products tested so boutiques know what to expect! We take a firm stance against copy cat brands, so your original creativity should shine. Specifically, if you will ‘make anything’ for customers based on a google photo likely belonging to someone else….we’re not your community.

We get MANY requests to be a vetted service provider of the Hub, but are highly selective in who we partner with. Integrity, months in business, unique services or products, and proven track record are all considered in our terms of service. If you have an app, service, or tool for retailers, apply so we can get to know you and see if we’d be a match made in heaven.

We create new tips and trainings almost daily! We put all of these in our member’s training library, our blog, podcast, groups, and we’ll email you each week with updates! Want to see a training we haven’t created yet? Just ask!

We get it, life happens! You can cancel your monthly membership at any time! If you have an annual membership (which saves you $), you can cancel at that time, anything sooner will remove you from the community at that time. But remember, any discounts you have as a Hub member become void with industry service providers when membership is canceled!


We connect the global boutique industry, so that boutique owners, wholesale brands and service providers can connect, collaborate, find the products, the education, the networking and the big picture vision they need to succeed.

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