1) That all women deserve to feel beautiful no matter their income, style, size, location or fashion knowledge;
and there is no better place than a boutique to help her achieve that.
2) That small business owners in the boutique industry deserve a voice, and a community to call home
that allows them to connect, collaborate, learn, grow and tell their story!
We live each day to serve those two sides of the boutique industry. To help consumers find their favorite boutiques around the world, and to help boutique owners, small brands, designers, service providers and fashion influencers come together to connect, collaborate, learn & grow.
Or in formal terms, The Boutique Hub is a multi-faceted digital media community, spreading the love of boutique fashion while connecting the industry behind it.
Our #BoutiqueStyle platform curates the best in all styles of boutique fashion around the world daily to share directly with consumers, and allows them to find a boutiques to follow and shop directly.
The #BoutiqueBusiness platform connects the boutique industry of boutique owners, brands, designers and influencers to connect, collaborate, learn, and find the tools and resources they need to grow their business.
We are so honored to serve women who simply want to look and feel beautiful by finding a boutique that ‘get’s them’, while also connecting thousands of boutique owners and fashion-industry members behind the scenes to connect, collaborate and grow their businesses.
We drink lots of coffee, and LOVE what we do.
Once upon a time, boutiques were elusive creatures that were difficult to find online. That’s when our Founder Ashley Alderson first started The Hub based on her desire to shop boutiques around the world, regardless of her rural location.
Hailing from North Dakota where her nearest shopping opportunity was over 300 miles away, she longed for a place online she could go to find and shop the boutiques she loved together in one place.
What happened next was pretty exciting.
Once launched, Ashley’s formal background in small business development and marketing began to foster a deeper community at the Hub. Ashley noticed that these owners she featured needed a greater voice in fashion, specialized coaching and training, and a central point to connect, collaborate, share tips and find tools to grow their businesses.
Today, Ashley passionately leads The Hub and it’s two sides of its platform, while still coaching and mentoring many boutique owners, and being an advocate for small businesses in fashion.
She is a wife, busy momma of 3, jewelry junkie, barrel racer, cancer survivor, speaker of sarcasm, and heart for those with a dream.
Jessie is a rancher, western fashion influencer, and serves as Content Manager for The Hub. She spends her days curating fresh content for our website, directing new projects like the WNFR Style Guide and occasionally takes over our InstaStories for some fun live-feeds when she's out shopping her favorite boutiques. When she’s not busy working for The Hub, you’ll find her horseback, at Starbucks or practicing her golf game.
Beth is a longtime supporter of boutiques and small communities, which is why she is a perfect fit for her position as The Hub's Membership Manager. Using her economics and accounting background, she hopes to help boutique owners with the business side of things, including all of the membership aspects of The Hub. This girl loves working behind the scenes, but when she isn't, she enjoys jigsaw puzzles, speaking loudly, & will never say no to a chocolate chip cookie.
With a background in journalism, marketing, design, and photography, Cassidy combines all of these skills in her position as Social Media Manager for The Hub. From designing shopping graphics, to curating content for our Instagram channel, Cassidy has a natural eye for fashion. When she's not working for The Hub she's in a bookstore, taking photos, or horseback. She loves being on ranches in the middle of nowhere, shopping, sweet tea, and turquoise jewelry.
Janzen is a model, stylist, and photographer, who helps The Hub throughout the year on special projects. In college, Janzen fell in love with photography; a passion that she has since turned into a full-time business as a wedding photographer. Janzen also maintains her own fashion blog, Rodeo Vogue, where she covers morning slack outfits, high fashion photoshoots and everything in between.
Meredith is the style savvy college intern who loves earthy boho fashion great vintage finds. She is studying graphic design and photography, so her passions are appreciated at The Hub. You’ll find Meredith helping add new community members to the busy private Facebook Groups, or helping with style stories for the blogs and social media.
As the world of Blogger and Influencer fashion has shifted heavily to department store and high end coverage, we’re on a mission to highlight those fashion influencers who still SHOP SMALL.
Coming throughout 2017, we’ll be featuring a Blogger Style Team at The Hub who tell the story of boutique fashion for all styles, body types and budgets.
Stay tuned to see who’s on the team, or send us a recommendation of a blogger you love here: [email protected], ATTN: Style Team Member
Whether you are a busy #BoutiqueBoss, designer, apparel brand, influencer or service provider, we’re ready to help you grow your business and connect with others in the industry.