The most popular product being sold in boutiques today may surprise you. Yes, there is a lot of women’s apparel, shoes, and jewelry, but do you know what has made a big comeback? Candles! Although you can buy them anywhere, candles that come with a story or make you feel special when you purchase them are far more intriguing. To help us dive deep on the topic of candles—including shipping logistics and her personal brand story—is Sadie Young, CEO of Flicker + Flame Candle Co. Learn how she built a thriving wholesale business!
Listen in as she describes what it is like to sell a candle to a customer without them having the ability to smell it first. You will learn the ins and outs of starting a wholesale brand, as well as what it is like to sell both retail and wholesale. Sadie also breaks down the importance of being kind and knowing when to say “no.”
>> EPISODE 334 – LISTEN NOW ON iTunes <<
>> EPISODE 334 – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on Youtube:
What You’ll Learn In Building A Thriving Wholesale Business
- How Sadie got involved in the candle industry.
- Why it is essential to be consistent and authentic.
- How Sadie’s loved ones reacted to her taking on candle-making full time.
- The importance of being excited about your products.
- The ins and outs of shipping a breakable product.
- The difference between priorities and priority.
Favorite Quotes
“If you’re excited about a product, it makes other people excited about it.” – Sadie Young
“I want my pick-up drivers to know that I care.” – Sadie Young
“Learn to say ‘no.’” – Sadie Young
Resources:
Sadie Young: Website, Instagram Business, Instagram Personal
Flicker and Flame Special Offer: Use code HUB15 to get 15% off your first app/website order for podcast listeners. Get $50 off your first wholesale order by mentioning The Boutique Hub podcast.
Today’s episode was brought to you by Hot Mess Consulting. Click here to learn more: http://www.hotmesshustle.com
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: October 5th, 2021
Do you love the details of Building A Thriving Wholesale Business? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Why the LA Experience Is the Most Important Boutique Event of the Year
The Boutique Hub is heading to the PGA Buying Summit in Frisco, TX for the first time, tapping into the fast-growing golf apparel market projected to hit $13B by 2032. Golf fashion is evolving beyond the course, creating big opportunities for boutique retailers. The Hub team will be connecting with brands, discovering new trends, and offering live education and retail audits at the event on July 28th. Boutique owners interested in athleisure, activewear, or preppy styles should consider adding golf-inspired looks to their lineup. VIP perks available through The Hub’s exclusive registration link. - Meet Ask Ashley: Your Boutique Business Bestie is Here!Back to school season is the second busiest shopping season of the year! How are you going to capitalize this year? This time of year is going to be here before we know it, so its time to get busy prepping! Back to school time is a perfect opportunity to host an event or run a sale to attract new customers for the busy shopping season. Lets get into our top back to school marketing ideas!
- Christmas in July: Creative Ways to Clear Inventory & Generate Summer SalesFeeling that mid-summer sales slump? Christmas in July is your chance to shake things up, clear out old inventory, and have a little fun while doing it. In this blog, we’re sharing quick promo ideas, event tips, and marketing inspo to help you boost cash flow and make space for fall, all without the holiday chaos.
