Have you ever looked at your analytics and wondered why you’re getting traffic to your website but your store isn’t converting to the sales you should be seeing? Or maybe you are looking to build an eCommerce store, but you’re unsure of where to begin. If this sounds familiar, then Kelly Vaughn is your go-to girl. Kelly is the CEO and Founder of The Taproom, a business that creates high-powered Shopify Plus solutions for fast-growing businesses. In this episode, she joins the show to share her advice for turning a Shopify store into a sales powerhouse, as well as the tools you need to keep your business growing.
Listen in as Kelly explains why it’s so important to build a relationship with your audience from the homepage of your website—and how to do that. You will learn how to ensure your storefront stands out, the benefit of having strong imagery on your podcast, and the benefit of asking a friend to review your website and give you honest feedback.
>> Converting Your Shopify Store into A Sales Powerhouse – LISTEN NOW ON iTunes <<
>> Converting Your Shopify Store into A Sales Powerhouse – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn In Converting Your Shopify Store into A Sales Powerhouse:
- How to optimize the home page of your website.
- The best way to highlight your product pages.
- The psychology behind why some stores work and some stores don’t.
- The importance of having strong imagery on your site.
- Why having unique copy on your site is essential.
- How to continue the opportunity to shop on your footer.
- Why your product description is important.
- How to introduce text marketing.
Favorite Quotes
“Whenever I am building a new website, I am trying to answer three questions from their homepage: Who are you? What do you sell? And why should I buy from you?”- Kelly Vaughn [3:55]
“Your product description is incredibly important.” – Kelly Vaughn [9:55]
“SEO is a marathon, not a sprint.” – Kelly Vaughn [18:50]
Resources:
Kelly Vaughn: Instagram
The Taproom: Website | Instagram
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: January 18th, 2022
Do you love the details of Converting Your Shopify Store into A Sales Powerhouse? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- What to Do When No One Buys: Pricing, Pitching & Pivoting
What if sales didn’t have to be about being pushy or intimidating, but instead about solving problems and making life better? Join us as we explore this concept with our guest, Andee Hart, who transformed her corporate sales expertise into a flourishing candle business during the pandemic. Andee’s inspiring journey is a masterclass in differentiation and tenacity, from how she successfully stood out in a crowded market to how she scaled her business to hundreds of boutiques. - Top 10 Mistakes Retailers Make (And How Retail Bootcamp Helps You Avoid Them)
Running a boutique business can be one of the most rewarding—and challenging—adventures. Whether you’re just starting your boutique or you’ve been in business for years, it’s easy to fall into common traps that hold your growth back. The good news? You’re not alone—and you don’t have to figure it out on your own either. That’s where Retail Bootcamp comes in. This proven boutique coaching program is designed to help boutique owners like you grow smarter, more profitably, and with a clear plan in place. - Slow Sales? Ask These 5 Why’s Before You PanicIs your cash flow feeling tight but you’re still not paying yourself? In this episode of Five Minute Friday, Sara breaks down one of the most common retail traps: tying up cash in things that don’t bring you a return. From unnecessary trips to market to unused apps, pretty packaging, and impulse inventory buys, these hidden money leaks could be holding your business (and paycheck!) back.
