Grab It Before It’s Gone! 
Do you struggle with defining success on your own terms? I am so excited to be joined by Laura Horwath, the owner and founder of Ferne Boutique, a clothing store with four locations in the Detroit area of Michigan. Laura has grown her brick-and-mortar stores through effective networking, community engagement, and maximizing Chamber of Commerce opportunities. But beyond business success, Laura is here to share a personal story that we believe will hit home with many of our boutique owners.
Listen in as she opens up about her journey of growing a successful business through effective networking, her personal story of how she dealt with a dip in sales, and the lessons she learned about handling the ups and downs of business. You’ll hear how she learned to define success on her own terms, how to focus on what’s important and avoid getting stuck on a hamster wheel, and what Laura did to trim the fat and get down to the bare bones of why she’s in business.
>>Growing a Successful Business on Your Own Terms – LISTEN NOW ON iTunes <<
>>Growing a Successful Business on Your Own Terms – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn From Growing a Successful Business on Your Own Terms with Laura Horwath
- How Laura has grown her business through networking and community engagement.
- How she handled a dip in boutique sales.
- The lessons she has learned about the ups and downs of business.
- How to avoid getting stuck in the proverbial hamster wheel.
- How Laura got clear on her ‘why’ for being in business.
Resources Featured In This Episode:
- Laura Horwath: Website | Facebook | Instagram | TikTok | Pinterest
- The Association of Junior Leagues International
Favorite Quotes from Laura Horwath
“Separating the emotion in business is very, very hard.” – Laura Horwath [5:10]
“What are you learning here? What are the lessons that this is telling you?” – Laura Horwath [23:35]
“We’re all human, and we get so wrapped up in things that we can’t control.” – Laura Horwath [25:45]
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: April 4th, 2023
Do you love the details of Growing a Successful Business on Your Own Terms? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Retail with Soul: The Business of Crystals, Wellness, and Events
What does it take to turn a small astrology bookstore into a thriving retail destination? Joining the show today is Denise Welling, owner of Body Mind & Soul in Houston, who shares how she did just that. Offering insights on adapting to market trends and evolving consumer interests, Denise discusses how cultural shifts have influenced retail success and how she has created a holistic customer experience that fosters community engagement and long-term business growth. - What to Wear: The Boutique Summit 2025
Can you believe we’re only a couple months away from the Boutique Summit?! If you’re anything like us, you’re already making lists of what you’ll need to bring, including what to wear. - 7 Common Live Selling Fears (and How to Overcome Them Like a Pro)The following content is a sponsored blog post by CommentSold. Live selling is one of the most powerful ways to connect with your audience, build community, and drive real-time revenue. But if you’ve ever felt a pang of panic at the thought of going live… you’re not alone. Whether it’s the fear of being on… Read more: 7 Common Live Selling Fears (and How to Overcome Them Like a Pro)
