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Are you ready to supercharge your retail knowledge and your business growth? We’re excited to introduce Five Minute Fridays, a brand-new Boutique Chat podcast series designed to deliver quick, actionable tips directly to you.

In this episode, I’m breaking down the major retail acronyms every retailer should know—no matter what kind of business you’re in.

Let’s get to it!

Retail Acronyms Every Retailer Needs

ROI (Return on Investment)

As a CEO, it’s crucial to evaluate the ROI of your time and resources invested in projects. Remember, the output should exceed the input for any endeavor to be truly worthwhile.

KPI (Key Performance Indicator)

These metrics are the lifeline of your business, guiding you on what truly matters and how to measure it. Establish KPIs for every aspect of your business, from social media engagement to cash flow management.

AOV (Average Order Value)

This metric reveals the average revenue generated per transaction. Increasing AOV can streamline your path to financial goals by reducing the need for excessive traffic.

UPT (Units Per Transaction)

 Selling more than one item per transaction is key to maximizing revenue. Encourage bundled purchases or upsells to boost UPT and enhance customer satisfaction.

ROAS (Return on Ad Spend)

For those running ad campaigns, ROAS measures the revenue generated relative to ad costs. Ensure accurate attribution and consider agency fees to gauge the true effectiveness of your ads.

We put together a free download filled with all the retail acronyms you need to know. You can download a copy here!

In This Episode

• Free Guide: Retail Terms and Acronyms

Let’s Connect #AskAshley

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Must Have Resources

• The Boutique Hub:  Website | Facebook | Instagram | Pinterest | TikTok | YouTube
• Boutique Summit 2024
• Small Business Marketing Handbook
• Small Business Hiring Handbook 
• Brand Owner Basics Masterclass
• Tradeshow Marketing Handbook
• 2024 Trade Show Calendar
• Boutique Hub Black
• Hubventory.com

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