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“Wholesale products are only as valuable as the strategy behind their purchase. Without a plan, they’re just inventory waiting to be managed.” – Samantha Conner
Welcome back to the Boutique Chat podcast! This week, I’m thrilled to introduce a gem from our own team, Samantha Conner, who has been a radiant presence in our community and a familiar face across various fashion markets from Dallas to Vegas and Atlanta. Samantha has a robust understanding of the fashion industry from both the brand and boutique perspectives, making her insights invaluable. Her first-hand experience with Hubventory, our innovative online wholesale platform, adds a layer of depth to our discussion on the evolving dynamics of the fashion marketplace. We’re deep diving into all things wholesale buying and trend forecasting!
Wholesale Buying Strategies and Trend Forecasting on Hubventory
What’s New with Hubventory?
If you’re unfamiliar with Hubventory, it started as a response to the needs expressed by our brands and retailers for a more efficient online wholesale buying experience. The platform embodies the boutique hub experience but in a digital format, ensuring a seamless connection between brands and boutiques.
During our conversation, Samantha highlighted the benefits of Hubventory, such as immediate payouts for brands, which help sustain their business by reinvesting promptly. Retailers enjoy features like Shopify integration, which simplifies the process of adding new products to their stores directly from Hubventory, enhancing their operational efficiency.
Fall Market Week Excitement
Looking ahead, Samantha shared her excitement about the upcoming Fall Market Week on Hubventory, scheduled from May 13th to 17th. This event is perfect for snagging great deals, such as discounts and free shipping, helping boutiques stock up ahead of the busy holiday season.
Building Better Business Practices
The core philosophy behind Hubventory isn’t just about transactions; it’s about fostering strong relationships. This approach is evident in how the platform offers tools to help boutiques plan better and buy smarter. Tools like the ROI calculator and budgeting features help retailers manage their finances more effectively, ensuring they make purchases that truly benefit their bottom line.
Education and Empowerment
We also discussed the importance of education in the retail space. Upcoming webinars and trend reports provide retailers with the knowledge they need to make informed buying decisions, aligning with both current trends and their business goals.
The Future of Wholesale Buying
As we look to the future, Samantha and I delved into how changes in the industry, especially those accelerated by the pandemic, have influenced buying behaviors. There’s a shift towards more strategic, pre-planned purchasing, mirroring practices in the home and gift sectors that could benefit apparel retailers.
In This Episode
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Must Have Resources
- The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
- Boutique Summit 2024
- Small Business Marketing Handbook
- Small Business Hiring Handbook
- Brand Owner Basics Masterclass
- Tradeshow Marketing Handbook
- 2024 Trade Show Calendar
- Boutique Hub Black
- Hubventory.com
Recent Posts:
- The Boutique Hub to Deliver Retail Education at Mode Market 2026
Mode Market 2026 is raising the bar for dance retailers everywhere. In an exciting new partnership with The Boutique Hub, the February event will now open with a full day of business education designed to help retailers boost sales, sharpen strategy, and build stronger brands. Taking place Wednesday, February 4, 2026, at the Henry B. González Convention Center in San Antonio, this collaboration blends Mode Market’s industry expertise with The Boutique Hub’s proven track record of empowering independent retailers. From mastering email marketing to optimizing in-store merchandising and turning local wins into online growth, attendees will gain the tools and insights needed to thrive in today’s ever-evolving retail landscape. - What’s Trending in Gift & Home: A Holiday Buying Guide for Independent RetailersDiscover what’s trending in the gift and home industry with this Holiday Buying Guide for Home & Gift Retailers. In partnership with the Reps Are Local Too community, this guide highlights top holiday product trends, buying timelines, and merchandising ideas to help independent retailers plan inventory and maximize profits. Learn when to order, what to stock, and how to connect with local reps to keep your store ahead this season.
- The Boutique Hub at Vegas Fashion WeekThe Boutique Hub at Vegas Fashion Week We are so excited to announce that The Boutique Hub will be at Vegas Fashion Week! With so many sourcing opportunities, Vegas Fashion Week is a ‘must-attend’ event!
