APPLE PODCAST | SPOTIFY | YOUTUBE

Welcome back to Five Minute Friday! Today, I want to share a powerful strategy that has significantly impacted how I run my business at the Boutique Hub and how I’ve coached countless members through our Mastermind and Retail Bootcamp programs. The topic of today’s discussion is the company scorecard—a simple yet transformative tool for measuring success.

The Power of Your Company Scorecard

What is a Company Scorecard?

Several years ago, my husband Eric and I embraced the Entrepreneurial Operating System (EOS), which is based on the book Traction by Gino Wickman. One of the first steps we took after hiring an EOS consultant was implementing a company scorecard. This tool became an essential part of our operations, providing a clear framework to assess our business’s performance.

So, what exactly is a company scorecard? Imagine you’re on a beautiful vacation, completely disconnected from your business. The only way to gauge your company’s performance is through five key metrics you receive weekly on your scorecard. Each week, the metrics will show you whether you’re on track (green) or if there are issues that need addressing (red). This scorecard becomes your lifeline, helping you decide if you should extend your stay on that tropical island or return home to address any urgent matters.

Why You Need a Company Scorecard

As a business owner, it’s crucial to shift your mindset from being merely an entrepreneur to becoming a CEO. A CEO values time and focuses on building a business that provides freedom rather than a never-ending cycle of hard work. The best way to achieve this balance is through a company scorecard.

When creating your scorecard, consider the following:

1. Sales Alone Isn’t Enough: While sales figures are essential, they are lagging indicators that reflect past performance. They won’t predict future trends.
2. Identify Leading Indicators: Focus on metrics that will help you gauge future success. For example:
   • Average order value
   • Website traffic
   • Customer acquisition rates
   • Customer return rates
   • Conversion rates

Implementing Your Company Scorecard

I encourage you to start your own company scorecard. This process can be as simple as creating a spreadsheet where you track your key metrics weekly. Many retailers in our Retail Bootcamp have experienced enlightening breakthroughs after implementing their scorecards. They often report feeling overwhelmed or behind but, upon reviewing their numbers, realize they’ve had a great week.

The quote, “only a tracked number grows,” rings true here. When you don’t set specific targets, it’s easy to float aimlessly in your business. Having a scorecard allows you to measure your success against quantifiable goals rather than emotional highs and lows.

Making Your Scorecard Work for You

Once you’ve established your scorecard, it’s essential to incorporate it into your team’s operations. Train your team to be accountable for the metrics that matter. Here’s how:

• Hire, Train, and Fire Based on Metrics: Ensure every team member has a metric tied to the company scorecard. This alignment creates clarity about their roles and expectations.
• Foster a Winning Team Culture: By consistently tracking progress, everyone on your team knows what game they’re playing and what they need to do to contribute to the overall success of the business.

Conclusion

Creating and maintaining a company scorecard can help you achieve a better work-life balance and foster a culture of accountability within your team. It empowers you to stay informed about your business’s health, even while you enjoy that vacation on a beautiful island.

I challenge you to take action and start your company scorecard today. If you’re part of our Retail Bootcamp, continue utilizing the scorecard you have access to. This way, you can rest easy, knowing your business is on track.

In This Episode

Pedal Retail Advisors 

Let’s Connect #AskAshley

• Have a question or guest recommendation? Let us know your feedback directly here!
• Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!

Must Have Resources

• The Boutique Hub:  Website | Facebook | Instagram | Pinterest | TikTok | YouTube
• Boutique Summit 2024
• Small Business Marketing Handbook
• Small Business Hiring Handbook 
• Brand Owner Basics Masterclass
• Tradeshow Marketing Handbook
• 2024 Trade Show Calendar
• Boutique Hub Black
• Hubventory.com

Recent Posts:

• 
  How to Increase Traffic to Your Brick-and-Mortar Boutique
  In an era where online shopping is booming, attracting customers to your brick-and-mortar boutique is more important than ever. The good news? With the right strategies, you can turn foot traffic into a steady stream of loyal customers who love shopping in person. Let’s dive into proven ways to boost traffic and sales in your store!
• 
  The Boutique Hub at the March Dallas Market
  The time has come for the March 2025 Dallas Market and the Hub team couldn’t be more excited! We know how busy market days can be so we wanted to make sure you guys are filled in on our schedule so you can come and stop by!
• 
  Mastering Your Schedule: Timeblocking Tips for Business Owners
  As a small business owner, your to-do list is never-ending. From managing inventory to marketing your brand, juggling all the moving parts can feel overwhelming. But what if you could take control of your time and set yourself up for a productive, stress-free 2025? Enter timeblocking—a powerful strategy to help you work smarter, not harder.