What does it actually take to build a boutique business that lasts — not just for a season, but for decades?
Jennifer Kok of Next Wave Business Coaching joins Ashley to share the lessons she learned after building, scaling, and eventually selling her bakery business after 20 years. Jennifer breaks down the systems, mindset shifts, and leadership principles that helped her create a sustainable business instead of just another hustle.
You’ll learn:
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The “9 pillars” framework for building a sustainable business
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Why most entrepreneurs quit before the breakthrough
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The mindset shifts every entrepreneur must make to scale
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How to build a business you can eventually sell
Jennifer Kok & Next Wave Business Coaching:
Facebook: @nextwavewithjen Instagram: @NextWavewithJen
LinkedIn: @jenniferowenskok Website: nextwavebusinesscoaching.com
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Ashley Alderson: Instagram
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