What happens when a mother-daughter duo combines entrepreneurship, authenticity, and community?
In this episode, Ashley sits down with Karen Monroe and Erin Pisani of K Marie Boutique to talk about how they built a thriving boutique brand through live selling, intentional customer connection, and creative in-store experiences. From starting in Karen’s house during COVID to building a warehouse storefront from the ground up, they share the behind-the-scenes reality of growing a successful boutique while balancing family, motherhood, and business together.
You’ll learn:
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How live selling transformed their business
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Why consistency and authenticity matter more than perfection
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Hosting viral in-store events like Mahjong and needlepoint nights
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Using Boutique Hub Black and ads to grow both online and local traffic
This episode is packed with practical boutique strategies, marketing insights, and a powerful reminder that the best brands are built through real relationships.
Karen Monroe & Erin Pisani with K Marie Boutique
Instagram:@shopkmarieboutique
Website: shopkmarieboutique.com
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Ashley Alderson: Instagram
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