This episode is all about the one of my favorite annual Boutique Hub events, The Boutique Summit!
I talk about everything that’s happening at this year’s Boutique Summit and how you can be a part of it, as well as take you behind the scenes in terms of planning. Hopefully you’ll hear some helpful tips and tricks for putting on your next event!
As the largest conference for boutique owners outside of trade shows, The Boutique Summit is all about helping you grow your business. The 2023 Summit, taking place March 19-20 at Dallas Market Center, will not only include more than 16 breakout sessions fostering education and community but also the best lineup of speakers that I think we’ve ever had! I am so excited to welcome headliner Jenna Kutcher, a New York Times bestselling author and host of the No. 1 business marketing podcast Goal Digger — as well as boutique owner Karli Harris of Everyday Chic Boutique, Demin & Velvet’s Janzen Tew, Olivia Hopkins from Digital Boutique Co., Management One’s Director of Mentoring Paul Erickson and many more.
I hope you’ll join us at The Boutique Summit 2023 to hear from this amazing group of business owners and strategy specialists, connect with the Boutique Hub team, meet other boutique owners from across the country and learn how to take your business to the next level!
>>The Keys To Boutique Success– LISTEN NOW ON iTunes <<
>>The Keys To Boutique Success– LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn From The Keys To Boutique Success
- What is The Boutique Summit?
- The Boutique Summit 2023 dates, location and details
- How to attend Summit in person or virtually
- Keynote speakers and breakout session topics
- The pillars of Summit: education and community
- Ashley’s tips for successful event planning
Resources Featured In This Episode:
- The Boutique Summit 2023
- Ashley Alderson Instagram
- Jenna Kutcher website | Instagram | Facebook | Pinterest
- Everyday Chic Boutique
- Denim & Velvet
- Digital Boutique Co.
- Management One
Favorite Quotes from Michiko Seto
Get ready to get serious about growing your business.” – Ashley Alderson [5:58]
“It’s definitely your time to come and get reenergized, refocused, and re-strategize for how you’re going to grow your business going forward.” – Ashley Alderson [6:05]
“As much of an expense as AV can be, it can absolutely make or break an event.” – Ashley Alderson [13:38]
“I think after the pandemic world that we lived through, I think people just want to be with people. People value relationships now more than they ever have before.” – Ashley Alderson [20:20]
“If you have an opportunity to gather likeminded people and likeminded brands together for an experience people can share, you should definitely do it. It’s always worth it.” – Ashley Alderson [20:38]
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: February 21st, 2023
Do you love the details of The Keys To Boutique Success? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Five Minute Friday (Couch Conversations): What is a Boutique?
In this Couch Conversation, Ashley and Sara dive into the heart behind boutique businesses — what sets them apart, why they still matter in today’s world, and how boutique owners can confidently respond to the doubt and noise around them. - Stop Going Live for Views. Start Going Live for Revenue.
You know that feeling… you go live, the views are high, the comments are rolling—and then you check your sales and they don’t match the energy. It’s frustrating, but it’s also the reality most boutique owners face. The truth? Views don’t build your business—revenue does. The boutiques that consistently sell out aren’t going live for attention. They’re going live with a plan. From a strong first 60 seconds to clear calls to action and intentional follow-up, every part of their live is designed to convert—not just entertain. Because live selling isn’t just content… it’s your storefront. - The Truth About Slow Summer Sales (And What Smart Retailers Are Doing Instead)
If sales start to feel slower and your usual marketing isn’t hitting the same, you’re not alone. Seasonal shifts can impact traffic, engagement, and buying behavior more than most retailers expect. The good news? This is the perfect time to reset your strategy, refine what’s working, and build momentum for the months ahead. In this blog, we break down what’s really happening and how to turn a slower season into a smarter one.
