#736: Merch Like You Mean It – The Road Tested Playbook for Pop Ups That Sell Out

Pop-Ups, Mobile Boutique Life & Merchandising That Sells

Today Brianna Williams, of Wildly Midwest, joins the podcast to share how she built a thriving mobile boutique business traveling to more than 45 markets a year across nine states.

Brianna opens up about pivoting from handmaking baby clothes on Etsy to running a successful women’s boutique on the road, what it really takes to make markets profitable, and the merchandising secrets that make customers stop, shop, and say, “I’ll take the whole outfit.”

You’ll learn:

How Brianna pivoted from handmade baby clothes to a full-time women’s boutique
What 45+ markets a year really looks like — and how to plan them
How to vet events, spot red flags, and find your perfect customer base
Visual merchandising that sells: mannequins, layering, and storytelling through displays
The tools, packing systems, and safety gear every mobile boutique owner needs

Join The Boutique Hub

Retail Bootcamp

Brianna Williams & Wildly Midwest

Website: wildlymidwest.com Instagram: @wildlymidwest Facebook: @wildlymidwest

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Ashley Alderson: Instagram

#736: Merch Like You Mean It – The Road Tested Playbook for Pop Ups That Sell Out

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