Retail buying doesn’t have to be overwhelming—or lonely.
This week, Ashley sits down with Angela Schmook (Roadrunners, Reps Are Local Too) and Kelly Bristol (Just Gotta Have It, GHTA leader) to reveal why your local sales reps might be the most powerful, underused resource in your business.
Fresh from the GHTA Conference in Park City, they break down how reps support retailers far beyond taking orders: helping with events, securing promos and exclusives, spotting local trends, and giving you insider knowledge you’ll never get from ordering online. They also unpack the shift toward lifestyle retail—where home, gift, and apparel collide—and how to approach markets with confidence, even if you’ve never stepped inside a showroom before.
You’ll learn:
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What reps really do and why working with one is free
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How reps help you buy smarter, plan better, and spot trends early
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How showrooms actually work (and why you shouldn’t feel intimidated)
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Why home, gift, and apparel are merging into lifestyle retail
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How to prepare for January markets and build stronger vendor relationships
🛍️ Join thousands of retailers who’ve transformed their business with The Boutique Hub.
Angela Schmook & Kelly Bristol
Website: repsarelocaltoo.com Instagram: @repsarelocaltoo
Facebook: repsarelocaltoo
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Ashley Alderson: Instagram
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