How do you determine your ideal customer when opening up a shop? What is the best way to navigate these uncertain times as we approach the holiday season? How do you determine your bread and butter products? These are just a few of the questions I will be answering on today’s first-ever call-in episode.
Listen in as I explain the importance of always asking questions so that you’re aware of what your ideal customer likes and does not like. You will learn how to overcome failure, how to evolve with your customer, and when opening a brick and mortar store might be the best option forward for your online store.
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What You’ll Learn In Answering Your Call-In Questions
- How to identify your ideal customer avatar.
- Why it is okay if your ideal customer changes over time.
- The importance of failing fast.
- What the best thing you can do in retail is.
- The benefit of customer surveys.
- What to be aware of as we approach the holidays.
- The importance of having open communication with your vendors.
Favorite Quotes
“[Your ideal customer] is not always one-size-fits-all because just as your own style evolves, so does hers.” – Ashley Alderson
“The best thing we can do in retail is to be really good at failing fast.” – Ashley Alderson
“Build deep, lasting, open communication relationships with your vendors.” – Ashley Alderson
Resources:
Today’s episode was brought to you by Sezzle. Click here to learn more: https://get.sezzle.com/boutique-hub
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Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!
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Original Air Date: October 19th, 2021
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