If you had to choose one person in the whole as your boutique crush, who would it be? Today I am excited to have my own personal boutique crush on the show, Megan DiVincenzo, the Founder of Sis Kiss and a repeat guest on the podcast. Megan is so incredibly smart and talented and has built an amazing brand that is so much more than a product or wholesale line, and I’m excited to get into how she did it and where she is today on her brand journey.
Get comfortable and listen in as Megan shares how she has managed to build a true multi-channel brand, what’s going on behind the scenes at Sis Kiss, and what it’s like going viral. We also discuss the importance of rest and taking care of yourself as a business owner and get the lowdown on Megan’s new podcast, which you definitely won’t want to miss!
>>Building a Multi-Channel Brand– LISTEN NOW ON iTunes <<
>>Building a Multi-Channel Brand– LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn From Building a Multi-Channel Brand
- How Sis Kiss has changed since Megan’s first appearance on the podcast.
- What it really means to go viral.
- The importance of setting boundaries.
- What it was like selling on QVC.
- How to start thinking bigger with your brand.
Resources Featured In This Episode:
Megan DiVincenzo: Website | Facebook | Instagram | Pinterest | Podcast
The Skinny Confidential Podcast
Favorite Quotes from Megan DiVincenzo
“It was the right influencer at the right time.” – Megan DiVincenzo [4:00]
“How can anyone be an amazing boss if you can’t listen to what people need or have to say?” – Megan DiVincenzo [11:20]
“Everything is branded, from my poly mailers to our stickers to when you walk into our warehouse. Everything is Instagram-worthy.” – Megan DiVincenzo [22:15]
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: November 8th, 2022
Do you love the details of Building a Multi-Channel Brand? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Pink Friday Promotional Ideas for Brick and Mortar Boutiques
Pink Friday is coming! Is your boutique ready? Pink Friday is the ‘small business spin’ on the traditional Black Friday experience, reminding people to #ShopSmallFirst. - Why Boutique Owners Can’t Afford to Stop Learning MarketingGuest blog by The Digital Boutique Co. A practical reminder that strong marketing isn’t about chasing every trend – it’s about understanding what’s changing, reading the data, and knowing how the pieces work together. Marketing changes. Your customer changes. Your strategy should be able to change with them. Digital Marketing Moves Fast. What worked for… Read more: Why Boutique Owners Can’t Afford to Stop Learning Marketing
- #833: Pink Friday 2026: The Small Business Event You Can’t Afford to Miss
Pink Friday isn’t about having the biggest sale. It’s about giving shoppers a reason to choose small businesses first. So how do you make Pink Friday work for your boutique without sacrificing your profit? Ashley Alderson and Sara Burks break down Pink Friday, the movement helping small businesses get shoppers through their doors and onto… Read more: #833: Pink Friday 2026: The Small Business Event You Can’t Afford to Miss
