Are you looking for inspiration to build your own personal brand and business? Emily McCarthy is a successful entrepreneur who has built an impressive personal brand through her designs in print and apparel. She has a successful eCommerce and brick-and-mortar business combining home, gift, lifestyle, and apparel products, and on top of that, she is also a busy mom! A true inspiration, she joins the show today to share how she balances it all.
Listen in as Emily opens up about the lessons she has learned through her entrepreneurial journey and gives advice on starting an online and brick-and-mortar business. You’ll hear how she has made both successful, what’s going on with the wholesale side of her business, and her tips to get it right from the beginning.
>>Building a Successful Personal Brand and Business – LISTEN NOW ON iTunes <<
>>Building a Successful Personal Brand and Business – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn From Building a Successful Personal Brand and Business with Emily McCarthy
- How Emily first got into the industry.
- How COVID affected her business.
- Why she started her brick-and-mortar business.
- The pros and cons of apparel vs. home and gift products.
- The importance of building a wholesale price in the beginning.
- What she has done to ensure her wholesale stores are successful.
- What her most successful wholesale stores have in common.
- How to get started with apparel or home and gift products.
- How Emily balances business and motherhood.
- How she has built a successful team in her business.
Resources Featured In This Episode:
Favorite Quotes
“Figure out what is going to make you different.” – Emily McCarthy [5:35]
“I was determined not to take on debt opening the store.” – Emily McCarthy [9:45]
“Clothing is a whole ‘nother animal, to be honest. There’s a lot more that goes into clothing than gift and paper and stationary.” – Emily McCarthy [15:00]
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: April 11th, 2023
Do you love the details of Building a Successful Personal Brand and Business? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Sales Tax & Nexus Simplified
Sales tax and nexus can feel like one giant headache — but it doesn’t have to be. If you sell across state lines, even online, you’re expected to collect and remit sales tax based on where your customers live… and those rules change constantly. Understanding when you’ve triggered nexus (and in which states) is the key to staying compliant and avoiding costly penalties. This guide breaks it all down in simple terms, so you can finally feel confident about what you owe, where you owe it, and how to stay ahead of it. - The Ultimate Year-End Checklist for Boutique OwnersWe are so excited to be bringing you some tips to make rolling into 2026 the smoothest transition yet! Here you will find our Boutique Owner’s End of the Year Checklist, filled with info on taxes, inventory, and more! Â
- Demystifying Credit Card Processing: Rates, Fees, and What They Mean for Your BusinessCredit card processing can feel confusing, but it doesn’t have to be. This guide breaks down the different pricing models, explains what interchange fees actually are, and shows you how to calculate your true monthly processing cost so you can make smarter financial decisions for your business.
