The most popular product being sold in boutiques today may surprise you. Yes, there is a lot of women’s apparel, shoes, and jewelry, but do you know what has made a big comeback? Candles! Although you can buy them anywhere, candles that come with a story or make you feel special when you purchase them are far more intriguing. To help us dive deep on the topic of candles—including shipping logistics and her personal brand story—is Sadie Young, CEO of Flicker + Flame Candle Co. Learn how she built a thriving wholesale business!
Listen in as she describes what it is like to sell a candle to a customer without them having the ability to smell it first. You will learn the ins and outs of starting a wholesale brand, as well as what it is like to sell both retail and wholesale. Sadie also breaks down the importance of being kind and knowing when to say “no.”
>> EPISODE 334 – LISTEN NOW ON iTunes <<
>> EPISODE 334 – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on Youtube:
What You’ll Learn In Building A Thriving Wholesale Business
- How Sadie got involved in the candle industry.
- Why it is essential to be consistent and authentic.
- How Sadie’s loved ones reacted to her taking on candle-making full time.
- The importance of being excited about your products.
- The ins and outs of shipping a breakable product.
- The difference between priorities and priority.

Favorite Quotes
“If you’re excited about a product, it makes other people excited about it.” – Sadie Young
“I want my pick-up drivers to know that I care.” – Sadie Young
“Learn to say ‘no.’” – Sadie Young
Resources:
Sadie Young: Website, Instagram Business, Instagram Personal
Flicker and Flame Special Offer: Use code HUB15 to get 15% off your first app/website order for podcast listeners. Get $50 off your first wholesale order by mentioning The Boutique Hub podcast.
Today’s episode was brought to you by Hot Mess Consulting. Click here to learn more: http://www.hotmesshustle.com
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: October 5th, 2021
Do you love the details of Building A Thriving Wholesale Business? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- The Smart Retailer’s September Playbook: 5 Ways to Prep Now for a Profitable Holiday SeasonFor small business retailers, the end of August isn’t just about back-to-school sales — it’s the signal that the holiday season is right around the corner. While big-box stores are already pushing fall and Christmas displays, boutique owners and independent retailers know the smartest moves happen in September.
- What is Pink Friday 2025? Everything You Need to Know About the Support Small First MovementSince 2020, Pink Friday has been a nationwide movement held on the Friday before Black Friday, created to encourage shoppers to discover and support small retailers first during the holiday season. In 2025, Pink Friday will take place on Friday, November 21st, 2025.
- The Boutique Hub at Vegas Fashion WeekThe Boutique Hub at Vegas Fashion Week We are so excited to announce that The Boutique Hub will be at Vegas Fashion Week! With so many sourcing opportunities, Vegas Fashion Week is a ‘must-attend’ event!