Today on the Boutique Chat Podcast Jentry Benke, CEO of Crazy Train Wholesale, joins us for Building a Wholesale Brand that Caters to Small Businesses. Jentry goes over topics such as why she has chosen to do lower minimums and open packs, the controversy of pre-orders, and how a tragic event changed how she runs her business. But that’s not all, tune in to get all the details!
>> EPISODE 304 – LISTEN NOW ON iTunes <<
Don’t Have iTunes? Listen on Libsyn here
See the Full Boutique Chat Podcast Website here
Episode Run-Down:
00:01:35 Crazy Train Background
00:06:12 Pre Packs
00:09:23 Minimums
00:11:50 Inventory Management
00:16:00 Pre-orders
00:22:00 Car Accident
00:26:10 Team Management
00:29:57 Building Customer Relationships
Main Points
- Low minimums can help the small business owner start their business without excess inventory or high levels of debt.
- Pre-orders can be a big risk with not a lot of reward.Â
- Â Your team should always be prepared to take over if you are unable to.

Favorite Quotes
“You can do anything you put your mind to, as long as you are mindful of adapting.” -Jentry Benke
“There are endless opportunities out there and sometimes it takes change to bring success.” -Jentry Benke

“When your world comes crashing down I think the worse thing you can do is make it worse by throwing in the towel.” -Jentry Benke
Resources Mentioned:
Join 1000’s of Retail Store Owners, E-commerce Brands, Wholesalers, Makers & Boutiques to grow your Instagram Income Stream. Â
Where to find Jentry:Â
Website: https://www.crazytrain.com/
Instagram: @crazytrainclothing
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: March 10th, 2020
Do you love the details of Building a Wholesale Brand that Caters to Small Businesses? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
- Five Minute Friday: How to Design a Boutique That Increases Sales: 10 Must Have Features
In this Five Minute Friday, Joell from JR Visual Design breaks down the top design and functional features every boutique owner should be thinking about when creating or updating their retail space. From fitting rooms and lighting to merchandising fixtures and backroom organization, this episode focuses on the details that directly impact customer experience, daily operations, and sales. - What 30 Years of Working with Independent Retailers Taught Us About the Ones Who Last
After working with thousands of independent retailers over the past 30 years, one thing is clear. The stores that last are not the ones that try to do everything at once or follow every trend. They are the ones who stay focused, pay attention to what is actually selling, and create an experience their customers want to come back to again and again. - 5 Strategies You’ll Learn at Boutique Summit That Can Immediately Increase Sales
Struggling to increase sales in your boutique? Discover 5 proven strategies you’ll learn at Boutique Summit that can help you boost conversions, increase order value, and drive more revenue immediately.
