Have you ever looked at your analytics and wondered why you’re getting traffic to your website but your store isn’t converting to the sales you should be seeing? Or maybe you are looking to build an eCommerce store, but you’re unsure of where to begin. If this sounds familiar, then Kelly Vaughn is your go-to girl. Kelly is the CEO and Founder of The Taproom, a business that creates high-powered Shopify Plus solutions for fast-growing businesses. In this episode, she joins the show to share her advice for turning a Shopify store into a sales powerhouse, as well as the tools you need to keep your business growing.
Listen in as Kelly explains why it’s so important to build a relationship with your audience from the homepage of your website—and how to do that. You will learn how to ensure your storefront stands out, the benefit of having strong imagery on your podcast, and the benefit of asking a friend to review your website and give you honest feedback.
>> Converting Your Shopify Store into A Sales Powerhouse – LISTEN NOW ON iTunes <<
>> Converting Your Shopify Store into A Sales Powerhouse – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn In Converting Your Shopify Store into A Sales Powerhouse:
- How to optimize the home page of your website.
- The best way to highlight your product pages.
- The psychology behind why some stores work and some stores don’t.
- The importance of having strong imagery on your site.
- Why having unique copy on your site is essential.
- How to continue the opportunity to shop on your footer.
- Why your product description is important.
- How to introduce text marketing.
Favorite Quotes
“Whenever I am building a new website, I am trying to answer three questions from their homepage: Who are you? What do you sell? And why should I buy from you?”- Kelly Vaughn [3:55]
“Your product description is incredibly important.” – Kelly Vaughn [9:55]
“SEO is a marathon, not a sprint.” – Kelly Vaughn [18:50]
Resources:
Kelly Vaughn: Instagram
The Taproom: Website | Instagram
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: January 18th, 2022
Do you love the details of Converting Your Shopify Store into A Sales Powerhouse? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- #802: The Financial Foundations Every Retailer Needs to Get RightNumbers do not have to be the part of business you avoid. Ashley is joined by Christyne Gray of She Profits Now, for a practical & helpful conversation on the money side of running a Boutique – bookkeeping, cash flow, inventory planning, and tax preparation for boutique owners. They unpack the financial basics every retailer… Read more: #802: The Financial Foundations Every Retailer Needs to Get Right
- Five Minute Friday: 5 Biggest Misconceptions About Being a Boutique OwnerIn this Five Minute Friday, Ashley Alderson breaks down the FIVE BIGGEST MISCONCEPTIONS about owning a boutique—the myths that often surprise new business owners once they’re actually in the trenches of running a retail business. While opening a boutique has never been easier, building a profitable and sustainable one requires far more than great products… Read more: Five Minute Friday: 5 Biggest Misconceptions About Being a Boutique Owner
- Boutique Summit 2026: What It Is, Who It’s For, and Why Retailers Keep Coming Back
Boutique Summit 2026 is the retail conference designed exclusively for boutique owners who want smarter strategy, stronger profits, and real community. Here’s what to expect — and why retailers keep coming back.
