Today on the Boutique Chat Podcast Morgan Phillips, CEO of The Back Road Babe joins us for Creating a Profitable Boutique in 8 Months.
How do you market your boutique in 2021? Morgan Phillips created a Profitable Boutique in 8 Months. Today she discusses how her business thrived so quickly, marketing on Tiktok, and how to create a community around your brand.
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Today’s episode was brought to you by Management One. Follow this link to learn more:Â https://www.management-one.com/boutique-hub
Episode Run Down:
0:06:20 Starting my Boutique
00:10:20 Outsourcing is Key
00:16:41 Marketing on Tiktok and Instagram
00:19:35 Planning Content
00:26:07 Creating Community
Main Points in Creating a Profitable Boutique in 8 Months
- Don’t be afraid to outsource.Â
- Batch create your content.
- Businesses grow through community.
Favorite Quotes in Creating a Profitable Boutique in 8 Months
“One of the biggest things I learned in this process is you don’t need to do everything yourself. It’s ok to outsource.” -Morgan Phillips
“The passion that I had drove me harder than the self-doubt did.” -Morgan Phillips
“People aren’t. buying the things your selling, they’re buying the way you make them feel.” -Ashley Alderson
Morgan’s Information:
Instagram: @thebackroadbabe & @backroadbabemo
Website:https://thebackroadbabe.com Use the code BOUTIQUEHUB15 for 15% off!
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Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!
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Original Air Date: June 8th, 2021
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