Today on the Boutique Chat Podcast Morgan Phillips, CEO of The Back Road Babe joins us for Creating a Profitable Boutique in 8 Months.
How do you market your boutique in 2021? Morgan Phillips created a Profitable Boutique in 8 Months. Today she discusses how her business thrived so quickly, marketing on Tiktok, and how to create a community around your brand.
>> EPISODE 317 – LISTEN NOW ON iTunes <<
>> EPISODE 317 – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Today’s episode was brought to you by Management One. Follow this link to learn more:Â https://www.management-one.com/boutique-hub
Episode Run Down:
0:06:20 Starting my Boutique
00:10:20 Outsourcing is Key
00:16:41 Marketing on Tiktok and Instagram
00:19:35 Planning Content
00:26:07 Creating Community
Main Points in Creating a Profitable Boutique in 8 Months
- Don’t be afraid to outsource.Â
- Batch create your content.
- Businesses grow through community.

Favorite Quotes in Creating a Profitable Boutique in 8 Months
“One of the biggest things I learned in this process is you don’t need to do everything yourself. It’s ok to outsource.” -Morgan Phillips
“The passion that I had drove me harder than the self-doubt did.” -Morgan Phillips

“People aren’t. buying the things your selling, they’re buying the way you make them feel.” -Ashley Alderson
Morgan’s Information:
Instagram: @thebackroadbabe & @backroadbabemo
Website:https://thebackroadbabe.com Use the code BOUTIQUEHUB15 for 15% off!
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: June 8th, 2021
Do you love the details of Creating a Profitable Boutique in 8 Months? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- The 5 Biggest Mistakes New Boutique Owners Make in Their First Year
The first year of owning a boutique can make or break your business. Learn the five biggest mistakes new boutique owners make — and how to avoid costly inventory, margin, and branding missteps. - Where Do Boutiques Get Their Clothes? A Beginner’s Guide to Wholesale Buying
Where do boutiques get their clothes? From wholesale vendors, trade shows, and online buying platforms built specifically for retailers. This beginner’s guide breaks down exactly how wholesale works, where to find vendors, and how to start buying inventory the smart way. - The Boutique Hub at the Dallas March Apparel Market
It’s almost Dallas Market time and we are counting down the days. The Hub team is heading back to market and we cannot wait to see you in person. We know those days fly by fast, so we’ve rounded up our full schedule to make it easy for you to plan ahead, swing by, and connect with us while you’re there.


