Today Archel Bernard, CEO of Bomchel, joins us for today’s podcast Fashion with a Purpose. Bombchel is an ethical fashion brand offering contemporary West African clothing and merchandise made in Liberia. Archel shares how we can learn from others in the industry, why fashion can unite us, and the value in sharing your story. This is an episode you don’t want to miss, tune in to hear this powerful conversation between Ashley and Archel!
>> EPISODE 331 – LISTEN NOW ON iTunes <<
>> EPISODE 331 – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Today’s episode was brought to you by Costa Threads. Click here to learn more: www.costathreads.com
Main Points in Fashion With a Purpose
- Fashion is a unifier. We can connect and have a love for the same fashion, no matter where we are from or what we look like!
- Connect and learn from business owners around you. By forming connections you are growing your business and theirs. It’s a win-win!
- People aren’t just buying the product, they are buying the story behind the product.

Favorite Quotes
“The heart of my company is to make a better life for everybody who is involved.” -Archel Bernard

“Fashion is the unifier.” -Archel Bernard
Archel’s Information:
Instagram: @itsarchel
Website: https://shopbombchel.com
Holiday Marketing Masterclass: https://retailbootcamp.mykajabi.com/holidaymarketingmasterclass
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: September 7th, 2021
Do you love the details of Key Principles For Boutique Owner Success? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent posts:
- The Boutique Hub at the Dallas August Apparel WESA + AETA MarketsThe time has come for the June 2025 Dallas Market and the Hub team couldn’t be more excited! We know how busy market days can be so we wanted to make sure you guys are filled in on our schedule so you can come and stop by!
- The Boutique Hub Heads to NY NOW: Supporting the Home + Gift Market Like Never BeforeWe’re excited to announce that, for the first time, The Boutique Hub will be attending and presenting at the NY NOW Summer Market this August in New York City. This milestone highlights our growing commitment to supporting the fast-rising Home + Gift category within our retail community.
- The Boutique Hub at Atlanta MarketMake The Boutique Hub Showroom your first stop in Atlanta! Boutique Hub members save money with “Hub Member Only” market discounts. Check in at the showroom to get your Must See List, Buyers Badge and more