Today Archel Bernard, CEO of Bomchel, joins us for today’s podcast Fashion with a Purpose. Bombchel is an ethical fashion brand offering contemporary West African clothing and merchandise made in Liberia. Archel shares how we can learn from others in the industry, why fashion can unite us, and the value in sharing your story. This is an episode you don’t want to miss, tune in to hear this powerful conversation between Ashley and Archel!
>> EPISODE 331 – LISTEN NOW ON iTunes <<
>> EPISODE 331 – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Today’s episode was brought to you by Costa Threads. Click here to learn more: www.costathreads.com
Main Points in Fashion With a Purpose
- Fashion is a unifier. We can connect and have a love for the same fashion, no matter where we are from or what we look like!
- Connect and learn from business owners around you. By forming connections you are growing your business and theirs. It’s a win-win!
- People aren’t just buying the product, they are buying the story behind the product.

Favorite Quotes
“The heart of my company is to make a better life for everybody who is involved.” -Archel Bernard

“Fashion is the unifier.” -Archel Bernard
Archel’s Information:
Instagram: @itsarchel
Website: https://shopbombchel.com
Holiday Marketing Masterclass: https://retailbootcamp.mykajabi.com/holidaymarketingmasterclass
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: September 7th, 2021
Do you love the details of Key Principles For Boutique Owner Success? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent posts:
- #814: Retail Summer Strategy: Do This to GROW Your Boutique!
Are you leaving money on the table during the summer slow season? June and July are the most underrated months in retail — and the smartest boutique owners use them to set up a record-breaking fall. Ashley Alderson and Sara Burks break down exactly how to spend the “J months” wisely. They discuss how to… Read more: #814: Retail Summer Strategy: Do This to GROW Your Boutique! - Five Minute Friday: The People Side of Retail: HR Basics for Boutique Owners
HR is one of the biggest hats boutique owners wear — whether they realize it or not. From employee paperwork and legal compliance to hiring the right people and building strong team culture, every boutique owner is responsible for creating systems that help employees succeed. Sara Burks breaks down the fundamentals of HR into simple,… Read more: Five Minute Friday: The People Side of Retail: HR Basics for Boutique Owners - Shopify Tax Filing: Understanding Your Responsibilities
Shopify may file your sales tax, but it doesn’t take responsibility for it — and that leaves more on your plate than you might expect. This service uses automated calculations to process returns, meaning there is no human reasoning applied to your filings. You are still responsible for ensuring everything is being filed correctly, including verifying that Shopify is not double-paying VAT tax or marketplace sales.


