There are two big challenges I hear from traditional brick-and-mortar stores all the time: How do I successfully transition my business online? And how do I capture my customer information so I can maintain long-lasting relationships with them once they leave the store? In this episode, I’m joined by Mamie Brown, co-owner of Tucker Brown, and we’re answering both of those questions for you today.
Take a listen as we chat about what has made Tucker Brown successful, both in-person and online, including how they have made their online store an extension of their in-person shopping experience and created lasting, meaningful relationships with customers. We’re also deep diving into influencers, email marketing, the latest in social media, and so much more, so this is an episode you definitely won’t want to miss!
>>From Brick-and-Mortar To Online– LISTEN NOW ON iTunes <<
>>From Brick-and-Mortar To Online– LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn From From Brick-and-Mortar To Online
- How Tucker Brown started.
- The best piece of inventory management Mamie’s father has given her.
- What the tech stack looks like at Tucker Brown.
- What many brick-and-mortar stores are missing in their online strategy.
- The power of email marketing.
- Tips for setting up collaborations with other brands.
Resources Featured In This Episode:
Favorite Quotes from Mamie Brown
“It’s worth the moments that you put into it.” – Mamie Brown [14:30]
“It doesn’t have to be perfect when you start, you just have to start.” – Mamie Brown [16:50]
“The power of email is very, very real.” – Mamie Brown [19:15]
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: October 25th, 2022
Do you love the details of From Brick-and-Mortar To Online? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Turn Overstock Into Opportunity: How Max Retail Helps Boutique Owners Recoup Their Wholesale Costs
Got past-season styles still sitting on your shelves? Max Retail helps boutique owners turn leftover inventory into cash—fast. With access to 400+ million shoppers across 20+ e-commerce sites, you can recoup your wholesale costs without slashing prices or risking your brand reputation. Read the full blog to learn how Max Retail is helping 2,500+ retailers like you sell smarter. - Holiday Merchandising Must-Haves for Small Business OwnersSeasonal merchandising during the holidays can make a significant difference in your business’s success. It’s not just about offering the right products; it’s also about creating a festive and inviting atmosphere that draws customers in and encourages them to make purchases. In this blog, we’ll explore some holiday merchandising essentials for small business owners, along with tips on why they are essential for your success.
- How to Get Rid of Unsold Inventory (Without Losing Profit!)If you’ve ever stared at a rack full of last season’s styles and thought, “What am I going to do with all this?” you’re not alone. Every boutique owner faces the challenge of managing slow-moving or unsold inventory. But the good news? That stock doesn’t have to collect dust or drain your cash flow. Inside… Read more: How to Get Rid of Unsold Inventory (Without Losing Profit!)
