There are two big challenges I hear from traditional brick-and-mortar stores all the time: How do I successfully transition my business online? And how do I capture my customer information so I can maintain long-lasting relationships with them once they leave the store? In this episode, I’m joined by Mamie Brown, co-owner of Tucker Brown, and we’re answering both of those questions for you today.
Take a listen as we chat about what has made Tucker Brown successful, both in-person and online, including how they have made their online store an extension of their in-person shopping experience and created lasting, meaningful relationships with customers. We’re also deep diving into influencers, email marketing, the latest in social media, and so much more, so this is an episode you definitely won’t want to miss!
>>From Brick-and-Mortar To Online– LISTEN NOW ON iTunes <<
>>From Brick-and-Mortar To Online– LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn From From Brick-and-Mortar To Online
- How Tucker Brown started.
- The best piece of inventory management Mamie’s father has given her.
- What the tech stack looks like at Tucker Brown.
- What many brick-and-mortar stores are missing in their online strategy.
- The power of email marketing.
- Tips for setting up collaborations with other brands.
Resources Featured In This Episode:
Favorite Quotes from Mamie Brown
“It’s worth the moments that you put into it.” – Mamie Brown [14:30]
“It doesn’t have to be perfect when you start, you just have to start.” – Mamie Brown [16:50]
“The power of email is very, very real.” – Mamie Brown [19:15]
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: October 25th, 2022
Do you love the details of From Brick-and-Mortar To Online? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Five Minute Friday (Couch Conversations): The Real Questions Boutique Owners Need to AnswerWhat happens when you stop avoiding the hard questions about your business—and actually answer them? Ashley Alderson and Sara Burks are back for another Couch Conversation to unpack the real, unfiltered truth about building a business while raising a family. From playing small out of fear to the resentment that can build when expectations aren’t… Read more: Five Minute Friday (Couch Conversations): The Real Questions Boutique Owners Need to Answer
- The Andromeda Algorithm: How Boutique Owners Can Get More Reach on Social Media in 2026
Social media reach isn’t what it used to be—and there’s a reason why. A new shift known as the Andromeda algorithm is changing how content gets seen, prioritizing watch time, engagement, and real, relatable video over polished sales posts. If you’re a boutique owner wondering why your clothing posts aren’t performing, this blog breaks down exactly what’s happening and how to create content that actually gets reach (and drives sales) in 2026. - Why the Success of Your Brick and Mortar Store isn’t Working Online (And the One Shift That Changes Everything)
Guest Blog by Capital Commerce. You built something real. Your store has that vibe where people walk in and immediately get all the feelings. Your regulars bring their friends (and most have become friends by now). Your product mix is dialed in. Your merchandising tells a story – one that changes with the seasons, with trends, with your own instincts about what your customer is about to fall in love with.
