There are two big challenges I hear from traditional brick-and-mortar stores all the time: How do I successfully transition my business online? And how do I capture my customer information so I can maintain long-lasting relationships with them once they leave the store? In this episode, I’m joined by Mamie Brown, co-owner of Tucker Brown, and we’re answering both of those questions for you today.
Take a listen as we chat about what has made Tucker Brown successful, both in-person and online, including how they have made their online store an extension of their in-person shopping experience and created lasting, meaningful relationships with customers. We’re also deep diving into influencers, email marketing, the latest in social media, and so much more, so this is an episode you definitely won’t want to miss!
>>From Brick-and-Mortar To Online– LISTEN NOW ON iTunes <<
>>From Brick-and-Mortar To Online– LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn From From Brick-and-Mortar To Online
- How Tucker Brown started.
- The best piece of inventory management Mamie’s father has given her.
- What the tech stack looks like at Tucker Brown.
- What many brick-and-mortar stores are missing in their online strategy.
- The power of email marketing.
- Tips for setting up collaborations with other brands.
Resources Featured In This Episode:
Favorite Quotes from Mamie Brown
“It’s worth the moments that you put into it.” – Mamie Brown [14:30]
“It doesn’t have to be perfect when you start, you just have to start.” – Mamie Brown [16:50]
“The power of email is very, very real.” – Mamie Brown [19:15]
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: October 25th, 2022
Do you love the details of From Brick-and-Mortar To Online? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Five Minute Friday: 3 CEO Shifts for Working Moms
How do you build a business while raising a family without feeling like you’re failing at one or the other? For many working moms and boutique owners, the pressure to balance motherhood and entrepreneurship can feel overwhelming. The truth is, the idea of perfect “balance” doesn’t really exist. Instead, it’s about understanding the season you’re… Read more: Five Minute Friday: 3 CEO Shifts for Working Moms - Custom Packaging: What I’ve Learned After Seeing It All in a 3PL
Guest Blog from Senderoo Custom packaging is one of the most common topics brands ask us about and for good reason. Everyone wants their products to feel special when they arrive at a customer’s door. As a boutique 3PL, we see all types of packaging come through our warehouse. Beautiful, well-thought-out packaging that works brilliantly… Read more: Custom Packaging: What I’ve Learned After Seeing It All in a 3PL - #802: The Financial Foundations Every Retailer Needs to Get RightNumbers do not have to be the part of business you avoid. Ashley is joined by Christyne Gray of She Profits Now, for a practical & helpful conversation on the money side of running a Boutique – bookkeeping, cash flow, inventory planning, and tax preparation for boutique owners. They unpack the financial basics every retailer… Read more: #802: The Financial Foundations Every Retailer Needs to Get Right
