Who doesn’t love a great story about starting from humble beginnings and growing to enormous success? Natalie Mills, aka the Queen of Bling, joins me today to talk about her journey from working for a modest salary in South Africa to moving to the United States and growing an international celebrity brand—all while overcoming some adversity along the way.
Listen in as we dive deep into Natalie’s journey to the massive success she has now, how she scaled her business into hundreds of boutiques, and how she leveraged the power of working with celebrities and influencers to grow her brand recognition. We also discuss how her faith has impacted her business along the way and why it is so important to keep healthy habits when it comes to your mind, body, and spirit.
>>From Humble Beginnings to an International Celebrity Brand– LISTEN NOW ON iTunes <<
>>From Humble Beginnings to an International Celebrity Brand – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn From Humble Beginnings to an International Celebrity Brand
- What motivated Natalie to move to the States and pursue a design career.
- Natalie’s tips for gaining traction as a brand.
- The pitfalls of influencer collaborations.
- How Natalie has built her ambassador program.
- How she has mastered the art of the follow-up.
- How she has leveraged her name recognition to build relationships with wholesalers.
- How to ride the highs and lows of business.
- The importance of healthy mind, body, and soul habits.
- How Natalie weaves her faith into her business.

Resources Featured In This Episode:
Favorite Quotes from Natalie Mills
“You have to decide what you want to do with your life.” – Natalie Mills [3:30]
“We all have this burning desire, but do you have what it takes and are you prepared to take the hard knocks that will get you there?” – Natalie Mills [5:40]
“If you think this is going to be easy, you have already failed.” – Natalie Mills [6:00]
“The best ambassadors you have are your customers.” – Natalie Mills [12:20]
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: August 2nd, 2022
Do you love the details of From Humble Beginnings to an International Celebrity Brand? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- 5 Signs Your Boutique Has Outgrown Its Website
Guest Blog by Soul Mana Web Design You’ve built something real. Your products are curated, your brand has a distinct personality, and your customers love what you’ve created. Your Instagram is beautiful. Your in-store experience is warm, elevated, and entirely on brand. But your website? It might be the one thing holding your business back… Read more: 5 Signs Your Boutique Has Outgrown Its Website - #816: The Future of Retail Is Personal: Styling, Community & Customer Loyalty
What if your “side hustle experiment” accidentally became a multi-store franchise brand? Lindsay Rando, Bobbles & Lace, didn’t set out to build a retail empire. She started with a $70 jewelry pushcart on the streets of downtown LA—and 20 years later, that same mindset evolved into 30+ boutique franchise locations built on styling, community, and… Read more: #816: The Future of Retail Is Personal: Styling, Community & Customer Loyalty - Five Minute Friday: The Email Marketing Hot Take Boutique Owners Need to Hear
Should you outsource your boutique’s email marketing—or keep it in-house? Many retailers feel stuck between two expensive options: paying an agency every month to handle everything or trying to figure it all out themselves without a solid strategy. The truth is, the best answer might be somewhere in the middle. Cassidy, owner and creative director… Read more: Five Minute Friday: The Email Marketing Hot Take Boutique Owners Need to Hear


