Get ready because you are in for such a treat today! Jessica Anderson, also known as tinytello on TikTok and 93playstreet on Instagram, is a former social media manager turned swimwear entrepreneur whose brand has been featured in Newsweek, BuzzFeed, and Cosmopolitan. She joins me today to share how she got started on her road to entrepreneurship and how she found success using her background in social media to help propel her brand forward. If you’re wondering how to harness the power of social media to gain awareness about your brand, this is an episode you won’t want to miss!
Tune in as Jessica shares her strategy for managing, planning, and creating content for social media in batches, including how she plans for recording, editing, and scheduling. (Hint: It does not all happen at once!) You’ll hear her tips for how to hire the right social media manager for your business, the turning point that led her to turn to entrepreneurship from social media management, and what it’s like to go viral on social media. Jessica also shares her advice for those just entering the business on how to find success without sacrificing your reputation.
>>From Social Media Management To A Swimwear Line – LISTEN NOW ON iTunes <<
>> From Social Media Management To A Swimwear Line – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn From Social Media Management To A Swimwear Line
- How social media management made Jessica a well-rounded entrepreneur.
- How to batch content for social media.
- When it’s time to think about hiring a social media strategist.
- The problem that Jessica was solving with her swimwear line.
- The power of tapping into your intuition as an entrepreneur.
- Jessica’s launch strategy for her swimwear brand.
- Her advice for people whose brands are being knocked off.
Favorite Quotes
“So many people get taken advantage of when you’re new in the industry, when you have a smaller brand.” – Jessica Anderson [11:40]
“Intuition is one of the most important things.” – Jessica Anderson [13:00]
“You could feel the energy brewing beneath the surface.” – Jessica Anderson [13:30]
Resources:
Resources Featured In This Episode:
- Jessica Anderson: Website | Instagram | TikTok
- Robert Benjamin
- Comment Sold: https://try.commentsold.com/partners/the-boutique-hub/
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: March 29th, 2022
Do you love the details of From Social Media Management To A Swimwear Line? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Five Minute Friday (Couch Conversations): The Real Questions Boutique Owners Need to AnswerWhat happens when you stop avoiding the hard questions about your business—and actually answer them? Ashley Alderson and Sara Burks are back for another Couch Conversation to unpack the real, unfiltered truth about building a business while raising a family. From playing small out of fear to the resentment that can build when expectations aren’t… Read more: Five Minute Friday (Couch Conversations): The Real Questions Boutique Owners Need to Answer
- The Andromeda Algorithm: How Boutique Owners Can Get More Reach on Social Media in 2026
Social media reach isn’t what it used to be—and there’s a reason why. A new shift known as the Andromeda algorithm is changing how content gets seen, prioritizing watch time, engagement, and real, relatable video over polished sales posts. If you’re a boutique owner wondering why your clothing posts aren’t performing, this blog breaks down exactly what’s happening and how to create content that actually gets reach (and drives sales) in 2026. - Why the Success of Your Brick and Mortar Store isn’t Working Online (And the One Shift That Changes Everything)
Guest Blog by Capital Commerce. You built something real. Your store has that vibe where people walk in and immediately get all the feelings. Your regulars bring their friends (and most have become friends by now). Your product mix is dialed in. Your merchandising tells a story – one that changes with the seasons, with trends, with your own instincts about what your customer is about to fall in love with.
