Get ready because you are in for such a treat today! Jessica Anderson, also known as tinytello on TikTok and 93playstreet on Instagram, is a former social media manager turned swimwear entrepreneur whose brand has been featured in Newsweek, BuzzFeed, and Cosmopolitan. She joins me today to share how she got started on her road to entrepreneurship and how she found success using her background in social media to help propel her brand forward. If you’re wondering how to harness the power of social media to gain awareness about your brand, this is an episode you won’t want to miss!
Tune in as Jessica shares her strategy for managing, planning, and creating content for social media in batches, including how she plans for recording, editing, and scheduling. (Hint: It does not all happen at once!) You’ll hear her tips for how to hire the right social media manager for your business, the turning point that led her to turn to entrepreneurship from social media management, and what it’s like to go viral on social media. Jessica also shares her advice for those just entering the business on how to find success without sacrificing your reputation.
>>From Social Media Management To A Swimwear Line – LISTEN NOW ON iTunes <<
>> From Social Media Management To A Swimwear Line – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn From Social Media Management To A Swimwear Line
- How social media management made Jessica a well-rounded entrepreneur.
- How to batch content for social media.
- When it’s time to think about hiring a social media strategist.
- The problem that Jessica was solving with her swimwear line.
- The power of tapping into your intuition as an entrepreneur.
- Jessica’s launch strategy for her swimwear brand.
- Her advice for people whose brands are being knocked off.

Favorite Quotes
“So many people get taken advantage of when you’re new in the industry, when you have a smaller brand.” – Jessica Anderson [11:40]
“Intuition is one of the most important things.” – Jessica Anderson [13:00]
“You could feel the energy brewing beneath the surface.” – Jessica Anderson [13:30]
Resources:
Resources Featured In This Episode:
- Jessica Anderson: Website | Instagram | TikTok
- Robert Benjamin
- Comment Sold: https://try.commentsold.com/partners/the-boutique-hub/
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: March 29th, 2022
Do you love the details of From Social Media Management To A Swimwear Line? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Five Minute Friday: 3 CEO Shifts for Working Moms
How do you build a business while raising a family without feeling like you’re failing at one or the other? For many working moms and boutique owners, the pressure to balance motherhood and entrepreneurship can feel overwhelming. The truth is, the idea of perfect “balance” doesn’t really exist. Instead, it’s about understanding the season you’re… Read more: Five Minute Friday: 3 CEO Shifts for Working Moms - Custom Packaging: What I’ve Learned After Seeing It All in a 3PL
Guest Blog from Senderoo Custom packaging is one of the most common topics brands ask us about and for good reason. Everyone wants their products to feel special when they arrive at a customer’s door. As a boutique 3PL, we see all types of packaging come through our warehouse. Beautiful, well-thought-out packaging that works brilliantly… Read more: Custom Packaging: What I’ve Learned After Seeing It All in a 3PL - #802: The Financial Foundations Every Retailer Needs to Get Right
Numbers do not have to be the part of business you avoid. Ashley is joined by Christyne Gray of She Profits Now, for a practical & helpful conversation on the money side of running a Boutique – bookkeeping, cash flow, inventory planning, and tax preparation for boutique owners. They unpack the financial basics every retailer… Read more: #802: The Financial Foundations Every Retailer Needs to Get Right


