Today we are speaking with a boutique owner who not only grew her business, but also gave it a complete re-branding, taking it from one specific niche to another very specific niche. Shelby Lovelace is the founder of The Good Babes Co, a fashion company that focuses on empowering women. In this episode, Shelby shares her story of growth, re-branding and diversification within the boutique world.
Listen in to hear her advice for making changes within your business and how to ensure your social media platforms are catered toward your target audience. You’ll learn where to start when taking photos for your brand, the importance of understanding your customer avatar, and the benefit of diversifying your marketing efforts.
>> Growth, Diversification & Re-branding Your Boutique Business – LISTEN NOW ON iTunes <<
>> Growth, Diversification & Re-branding Your Boutique Business – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn In Growth, Diversification & Re-branding Your Boutique Business:
- Why Shelby decided to rebrand her business.
- Her advice for re-branding your business.
- The importance of focusing on what your customers want to see.
- How to style your Instagram to boost your sales.
- How to utilize flash sales to get rid of unwanted stock.
- Shelby’s tips for photographing your products.
- Why diversifying your marketing is key.
- How to prioritize and delegate in your business.
Favorite Quotes
“If you’re excited about something, your customer is going to be excited about it.” – Shelby Lovelace [4:44]
“Whatever you are passionate about, do that.” – Shelby Lovelace [5:40]
“Go for quality versus quantity [on Instagram].” – Shelby Lovelace [14:05]
Resources:
Shelby Lovelace: LinkedIn
THE GOOD BABES CO: Website | Instagram
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: January 25th, 2022
Do you love the details of Growth, Diversification & Re-branding Your Boutique Business? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?
January is slow. You already know that. But here’s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store? The start of a new year is the perfect time to take a hard look at your space. Not when you’re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible. - Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026
As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause—right where you’re listening—and take an honest look at where the retail industry stands today and where it’s headed next. Based on 1,000’s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that… Read more: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026 - The Boutique Hub at MAGIC Las VegasThe Boutique Hub Team can’t wait to head back to Vegas for the MAGIC Las Vegas – there is more MAGIC than ever to explore this season – we can’t wait to discover it all with you!
