Today we are speaking with a boutique owner who not only grew her business, but also gave it a complete re-branding, taking it from one specific niche to another very specific niche. Shelby Lovelace is the founder of The Good Babes Co, a fashion company that focuses on empowering women. In this episode, Shelby shares her story of growth, re-branding and diversification within the boutique world.
Listen in to hear her advice for making changes within your business and how to ensure your social media platforms are catered toward your target audience. You’ll learn where to start when taking photos for your brand, the importance of understanding your customer avatar, and the benefit of diversifying your marketing efforts.
>> Growth, Diversification & Re-branding Your Boutique Business – LISTEN NOW ON iTunes <<
>> Growth, Diversification & Re-branding Your Boutique Business – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn In Growth, Diversification & Re-branding Your Boutique Business:
- Why Shelby decided to rebrand her business.
- Her advice for re-branding your business.
- The importance of focusing on what your customers want to see.
- How to style your Instagram to boost your sales.
- How to utilize flash sales to get rid of unwanted stock.
- Shelby’s tips for photographing your products.
- Why diversifying your marketing is key.
- How to prioritize and delegate in your business.
Favorite Quotes
“If you’re excited about something, your customer is going to be excited about it.” – Shelby Lovelace [4:44]
“Whatever you are passionate about, do that.” – Shelby Lovelace [5:40]
“Go for quality versus quantity [on Instagram].” – Shelby Lovelace [14:05]
Resources:
Shelby Lovelace: LinkedIn
THE GOOD BABES CO: Website | Instagram
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: January 25th, 2022
Do you love the details of Growth, Diversification & Re-branding Your Boutique Business? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Why the LA Experience Is the Most Important Boutique Event of the Year
The Boutique Hub is heading to the PGA Buying Summit in Frisco, TX for the first time, tapping into the fast-growing golf apparel market projected to hit $13B by 2032. Golf fashion is evolving beyond the course, creating big opportunities for boutique retailers. The Hub team will be connecting with brands, discovering new trends, and offering live education and retail audits at the event on July 28th. Boutique owners interested in athleisure, activewear, or preppy styles should consider adding golf-inspired looks to their lineup. VIP perks available through The Hub’s exclusive registration link. - Meet Ask Ashley: Your Boutique Business Bestie is Here!Back to school season is the second busiest shopping season of the year! How are you going to capitalize this year? This time of year is going to be here before we know it, so its time to get busy prepping! Back to school time is a perfect opportunity to host an event or run a sale to attract new customers for the busy shopping season. Lets get into our top back to school marketing ideas!
- Christmas in July: Creative Ways to Clear Inventory & Generate Summer SalesFeeling that mid-summer sales slump? Christmas in July is your chance to shake things up, clear out old inventory, and have a little fun while doing it. In this blog, we’re sharing quick promo ideas, event tips, and marketing inspo to help you boost cash flow and make space for fall, all without the holiday chaos.
