🚨 Retail Bootcamp Enrollment is Open!
Limited space & last chance to lock in at the current price! Don't miss out!
Holiday Marketing Tips

Holiday Marketing Tips

Let’s be honest — Black Friday and holiday marketing for boutiques can be overwhelming! Here are 3 quick tips to help you get started planning the right way, with the most engagement!

For FULL DETAILS and even more tips — be sure you check out my complete training – Holiday Marketing Masterclass, here.

1. Work Backwards now!

Grab a calendar and right now, mark out all of the big dates — black Friday, small business Saturday, Cyber Monday, giving Tuesday, your events, pop-ups, open houses, online promotions.

Once your dates are set, what team will you need to hire to make your holiday marketing plan hum?

What are your projected sales?
In what categories?
What worked last year and what didn’t?

Will you run more promotions this year rather than sales?
(This is a trick question, the answer should be duh, Ashley, I’m not going to give away my entire margin on my best items this season!)

What gifts or freebies do you need for your promotions?

What marketing graphics, emails, and photoshoots do you need NOW to get ahead of the season?

What numbers will your team focus on rather than just gross sales? How about AOV and add-on sales or UPT? AND MARGIN!?

You get the picture — start planning your Holiday marketing NOW so you can buy smarter and get ahead of the game!

2. What collections will you feature?

The difference in your business vs any big box store is that you come with service, trust, and suggestions. Your customers trust that you’ll make the best recommendations for them when it comes to gift-giving and personal style.

Think ahead of what they might need, and build collections and gift guides for your customer.

These might be for: Gifts for mom, your sister, BFF, teacher, nail tech, babysitter, and more.

Or they might be outfit ideas for a night out, Christmas morning, Holiday parties, you name it!

As you’re buying, build creative collections that make life easy for your customer.

3. Who will you collaborate with?

What other makers, salons, local businesses, online businesses or services will you collab with?

This is the season where EVERYONE is shopping — so you have a huge opportunity to reach new audiences through collaboration while serving your customer and making her shopping experience much easier!

Whether it’s a tire store down the street, with tons of men who you know may need help with gift-giving this season, to an online maker you love to support.

Look for ways to cross-promote, run IG takeovers, giveaways, collab in gift guides and share one another’s audiences!

—– NOW IT’S YOUR TURN! —

Holiday Marketing Tips
GET ACCESS TO ALL OF OUR STRATEGIES HERE
http://www.holidaymarketingmasterclass.com

The 4th Quarter is the MOST important time of year in retail, and unless you’re ready to maximize it, it can also take your business for a ride.

Stop concentrating on your gross sales numbers, and start making sure your 4th quarter is profitable.  From years of retail experience, and the latest proven strategies, we’ll make sure this Holiday season is one both you and your customers will always remember.

Join Holiday Marketing Masterclass!

What is the ONE THING you are doing now to make the Holidays this year that much stronger?

Get more information on growing your business by joining The Boutique Hub where we have tons of training, information, and most importantly, connection! www.theboutiquehub.com/join Try out our service for a month, cancel anytime.

Follow along on Instagram @theboutiquehub!

Recent Blogs:

  • Why the LA Experience Is the Most Important Boutique Event of the Year
    The Boutique Hub is heading to the PGA Buying Summit in Frisco, TX for the first time, tapping into the fast-growing golf apparel market projected to hit $13B by 2032. Golf fashion is evolving beyond the course, creating big opportunities for boutique retailers. The Hub team will be connecting with brands, discovering new trends, and offering live education and retail audits at the event on July 28th. Boutique owners interested in athleisure, activewear, or preppy styles should consider adding golf-inspired looks to their lineup. VIP perks available through The Hub’s exclusive registration link.
  • Meet Ask Ashley: Your Boutique Business Bestie is Here!
    Back to school season is the second busiest shopping season of the year! How are you going to capitalize this year? This time of year is going to be here before we know it, so its time to get busy prepping! Back to school time is a perfect opportunity to host an event or run a sale to attract new customers for the busy shopping season. Lets get into our top back to school marketing ideas!
  • Christmas in July: Creative Ways to Clear Inventory & Generate Summer Sales
    Feeling that mid-summer sales slump? Christmas in July is your chance to shake things up, clear out old inventory, and have a little fun while doing it. In this blog, we’re sharing quick promo ideas, event tips, and marketing inspo to help you boost cash flow and make space for fall, all without the holiday chaos.

JOIN THE LARGEST & MOST TRUSTED BOUTIQUE RETAIL COMMUNITY IN THE WORLD.

Never grow alone. Join the community that gets it.

Skip to content