Today our host Ashley Alderson, CEO of the Boutique Hub, tells us how boutiques can prepare for the holidays. The fourth quarter can be overwhelming, but Ashley is here to give you tips on how can come out profitable and still make time to enjoy the holiday season.
>> EPISODE 329 – LISTEN NOW ON iTunes <<
>> EPISODE 329 – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Main Points in How Boutiques Can Prepare for the Holidays
- Focus on margins, not just gross sales and revenue.
- Know the difference between a sale and a promotion.
- What is your top upsell category? Is it accessories, home, jewelry, etc?
Favorite Quotes in Tips to Boost Sales During Summer Slowdowns
“Make sure you’re running promotions not sales.” -Ashley
One of the biggest mistakes businesses make in the fourth quarter is focusing on gross sales and revenue more than focusing on margin. It’s not about how much you sell.” -Ashley
Resources Mentioned:
Be featured on our call-in episode, drop your audio recorded question here: https://theboutiquehub.typeform.com/to/DHUo9SsJ
Holiday Marketing Masterclass: https://retailbootcamp.mykajabi.com/holidaymarketingmasterclass
Get more tips and Boutique Hub updates from Ashley on Instagram!
Learn more about Hubventory here: https://hubventory.com/
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: August 31st, 2021
Do you love the details of How Boutiques Can Prepare for the Holidays? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Five Minute Friday: 2027 Fashion Trends: What to Buy, Watch & Test
Which fashion trends should you actually buy for your boutique—and which ones could leave you sitting on unsold inventory? After walking the runways at New York Fashion Week, Samantha Conner breaks down the fashion trends shaping Fall/Winter 2026 and Spring/Summer 2027, with practical advice to help boutique owners make smarter buying decisions. Samantha shares a… Read more: Five Minute Friday: 2027 Fashion Trends: What to Buy, Watch & Test - Know Who You’re Selling To: Why Your Boutique Needs a Clear Target Customer
Guest blog by Digital Boutique Co. One of the biggest mistakes we see boutique owners make? Trying to market to everyone. When you’re buying inventory, creating content, running ads, sending emails, or planning a launch, have one person in mind: your ideal customer. When you try to speak to everyone, your marketing can end up… Read more: Know Who You’re Selling To: Why Your Boutique Needs a Clear Target Customer - #832: What Happens When 90% of Your Business Disappears OvernightWhat happens when the platform driving 90% of your sales disappears overnight? Ashley sits down with Dana Hicks, owner of LimeBerry Designs, to share the real story of losing her biggest sales channel and rebuilding her business from the ground up. Ashley and Dana talk about surviving a business crisis, the importance of not putting… Read more: #832: What Happens When 90% of Your Business Disappears Overnight
