How to Buy Smarter: In-Person Markets vs. Online Marketplaces

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Ready to make smarter inventory decisions? In this episode of Boutique Chat, we’re joined by our very own Samantha Conner, Director of Wholesale at The Boutique Hub, to break down the pros, cons, and strategies behind shopping in-person at market vs. buying online through platforms like Hubventory. We’re sharing how to prep like a pro, use tools like the Boutique Hub’s market must-see lists, and build brand relationships that fuel long-term success.

What No One Tells You About Opening a Second Store

Visual Delivery Boards = Peace of Mind

Gone are the days of wondering when your purchase orders will show up. On Hubventory, you can visually track your incoming products with a Delivery Board. Think of it like a calendar-meets-checklist for your inventory. You’ll know exactly what’s coming and when, so you can plan your social media, photo shoots, and floor displays with confidence.

Plus, you can set cancel dates—so if those Christmas socks haven’t shipped by December 10th? You’re not stuck with them in January. Talk about stress relief.

Direct Shopify Integration: The Time-Saver You Didn’t Know You Needed

Whether you’re a brand or a retailer, the Shopify integration on Hubventory is a huge time-saver. For brands, products seamlessly sync from Shopify into their Hubventory profile. For retailers? Every order placed on Hubventory automatically creates a draft product in Shopify—complete with photos, descriptions, and pricing.

No more scrambling to upload products manually. Review, hit publish, and start selling before your “banana” turns brown.

Trade Show Integration: Online Meets IRL

Trade shows are still so important—and Hubventory agrees. That’s why every brand can upload their trade show calendar, booth locations, and even exclusive in-person discounts for Hub members.

Planning your next market trip? Create a custom “must-see” list of your favorite brands right inside Hubventory so you can make the most of your time. It’s your personal trade show concierge.

Bonus: Sync with the Faves App

Already using the Faves app to organize your market finds? Hubventory integrates with it, so all your in-person and online purchases live in one organized space. It’s a dream for keeping track of what you’ve ordered and what you still need.

Built By Retailers, For Retailers

Hubventory isn’t just another wholesale platform—it’s built from direct feedback from over 76,000 retailers. That means everything on the platform is designed to make your life easier, not more complicated. From syncing with Shopify to organizing your seasonal buys, it’s all in one place—no extra add-ons, no nickel-and-diming.

Boutique Hub Members: Enjoy Exclusive Perks

Anyone can shop on Hubventory, but if you’re a Boutique Hub Member, the perks get even better. Think automatic discounts like:

Free shipping
Reduced freight
BOGO deals
Percentage-off pricing

No coupon codes, no chasing down brands—these deals are automatically applied when you shop. It’s all included in your Hub membership.

Ready to Dive In?

If it’s been a while since you’ve logged in (or you’ve never shopped before), here’s your starting point:

Go to hubventory.com
Use the Magic Password if you forgot yours—it’ll send a login link to your email.
Start following your favorite brands and liking styles you love.
Explore curated collections built around key retail seasons so you never miss a beat.

Hubventory’s smart algorithm will learn your preferences and deliver more of what you love right to your homepage—think puff sleeves and bows on demand

From smarter planning and better visibility to exclusive savings and seamless integrations, Hubventory was built to simplify your business and maximize your success.

So… what are you waiting for? Let’s make your next buying season the smartest one yet.

Start Shopping on Hubventory

In This Episode

Samantha Conner: LinkedIn | Instagram
Hubventory
Boutique Summit 2025
Retail Bootcamp
2025 Boutique Boss Planner
Join The Boutique Hub
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Let’s Connect #AskAshley

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