Neil Patel is arguably one of the greatest minds in digital marketing, and if you’ve ever searched online for eCommerce or SEO solutions, chances are you’ve run across one of his companies. A New York Times bestselling author, Neil was named a top influencer on the web by the Wall Street Journal and recognized as a top entrepreneur under the age of 30 by President Obama, among so much more.
He joins the show today to break down how to grow your email list, how to grow an affiliate marketing campaign, and how to make your SEO actually work for you. Listen in to learn what it takes to scale through paid ads, as well as how to get more exposure online. Grab a notebook and get ready to learn from Neil’s incredible insight!
>>How To Grow Your eCommerce Store in 2022 – LISTEN NOW ON iTunes <<
>> How To Grow Your eCommerce Store in 2022 – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn From How To Grow Your eCommerce Store in 2022
- Neil’s advice for new eCommerce store owners.
- How to make paid ads work for you.
- Where the focus should be for established eCommerce owners.
- How to get started with conversion optimization.
- What the most common missed opportunities are for eCommerce stores.
- How to optimize conversions on your homepage.
- The importance of knowing—and improving—your page speed.
- How to optimize your content and leverage keywords.
- How to use backlinks to your advantage.
- The SEO must-haves for 2022.

Favorite Quotes
“You should start with one channel, but don’t end with one channel.” – Neil Patel [3:00]
“We see most eCommerce stores do better on the paid side than they do on the organic side.” – Neil Patel [4:40]
“Focus on one thing, get it right, and then expand and do another thing.” – Neil Patel [13:05]
Resources Featured In This Episode:
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: April 12th, 2022
Do you love the details of How To Grow Your eCommerce Store in 2022? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- #811: Turning a Side Hustle into a Sustainable Business
What does it actually take to build a boutique business that lasts — not just for a season, but for decades? Jennifer Kok of Next Wave Business Coaching joins Ashley to share the lessons she learned after building, scaling, and eventually selling her bakery business after 20 years. Jennifer breaks down the systems, mindset shifts, and leadership principles that helped her create a sustainable business instead of just another hustle. - Five Minute Friday: How to Design a Boutique That Increases Sales: 10 Must Have Features
In this Five Minute Friday, Joell from JR Visual Design breaks down the top design and functional features every boutique owner should be thinking about when creating or updating their retail space. From fitting rooms and lighting to merchandising fixtures and backroom organization, this episode focuses on the details that directly impact customer experience, daily operations, and sales. - What 30 Years of Working with Independent Retailers Taught Us About the Ones Who Last
After working with thousands of independent retailers over the past 30 years, one thing is clear. The stores that last are not the ones that try to do everything at once or follow every trend. They are the ones who stay focused, pay attention to what is actually selling, and create an experience their customers want to come back to again and again.